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Text: Yun Xiaoyu
Edited by Yun Xiaoyu
preface
From 2004 to 2008, China's variety show industry experienced a small "earthquake", and many old variety shows were suspended one after another or their ratings declined, which brought a lot of shock to the audience.
"Variety Show", "Super Winner" and other "overlords" of the ratings have fallen one by one, and during this period, many of the audience's youthful memories of the program disappeared, in addition to the permanent suspension of a variety show that has been broadcast for 24 years.
Lucky 52
In 1998, CCTV launched a new variety show "Lucky 52", which was the first variety show launched by CCTV with a purely entertainment nature.
The competition includes "one comparison and one guess", look at the picture to guess the price and other interesting interactive games, Li Yong's humor and exaggerated body language, has also become a highlight of the show, each episode of the program will also give away thousands of yuan in bonuses, for the audience at that time is both novel and people-friendly.
After the launch of this variety show, the response was enthusiastic, and the ratings remained high, which was hailed as CCTV's new attempt to enter the new era, but as time passed, the program form gradually fell into a bottleneck, and after the revision in 2007, the "primary school problem" link was added, Li Yong became a "spicy teacher" with a northeast accent, and the problems in the primary school textbook stumped adults, and the response was mediocre, in 2008, due to the continuous decline in ratings, "Lucky 52" was finally suspended.
10 years later, Li Yong died of illness in the United States, for the audience who watched this show back then, they couldn't help but sigh that time flies, youth is gone, "Lucky 52" is not only a collective memory of a generation, but also left Li Yong's humorous hosting image.
Between Cities
"Between Cities" is a sports competition program originating from France, which has been broadcast in China for nearly 20 years after revision and innovation, witnessing and accompanying the growth of two generations, it organically combines sports competition with culture and entertainment, allowing the audience to feel the charm of sports in joy and enhance their understanding of the world.
In 1998, this program was broadcast in China for the first time, and the hosting combination of Sha Tong and Lin Yilun made the program novel and interesting, with players from different countries competing in competitive events such as strength, agility, and cooperation, and the last one was "climbing the peak" to determine the final winner.
The Chinese team often leads in the early stage, but is often overtaken in the decisive event, which is regrettable but unforgettable.
In 2005, the program was revised and upgraded to an international version, hosted by Zhen Cheng, and in addition to the Chinese team, France, Russia, Ukraine, the United States and other countries sent players to participate.
At that time, the competition of the block show was also more rich and diverse, and the audience not only saw the wonderful pictures of the fierce competition of players from different countries, but also felt the core of their sportsmanship after the frank competition, but unfortunately the show finally ended in 2015.
"Variety Show"
In 1990, China Central Television (CCTV) launched the variety show "Variety Show", which opened a precedent for Chinese TV variety shows, and in the 90s, when the Internet era had not yet arrived, TV was still the main way for people to obtain entertainment information.
"Variety Show" was deeply loved by the audience at that time for its comprehensive collection of singing and dancing, acrobatics, magic, sketches, cross talk and other artistic categories.
"Variety Show" is broadcast once a week, and the permanent program columns include singing and dancing, cross talk, sketches, etc., and the program invites popular actors to perform sketches, cross talk and other jokes, and there are also amateur contestants to perform songs and dances.
Among them, many classic works of Zhao Benshan and Xiao Shenyang come from here, in addition to performances, the program also has an interactive link, and the audience can participate in small games on the spot, and the host is generally served by well-known female anchors of CCTV, such as Ni Ping, Zhou Tao, etc.
In terms of content, "Variety Show" also includes the preferences of different age groups, sketches and cross talk amused adults, acrobatics and magic cater to children's tastes, and song and dance performances take into account the old and young, this "popular" positioning makes "Variety Show" a favorite program for family audiences in the 90s.
Many people recalled that it was the norm for a family to sit in front of the TV and watch "Variety Show".
However, the good times did not last long, after 1997, as TV stations around the country were successively restructured into satellite TV, and various variety shows emerged one after another, the status of "Variety Show" was no longer as stable as it was in the early 90s.
On the other hand, the content of the program tends to be old-fashioned and lacks innovation, and after entering the 21st century, the emergence of emerging variety shows such as "Happy Camp" has had an impact on it.
The program model of "Variety Show" is outdated, it tried to revise to meet new needs, added new games, new links, but with little success, in the end, this pioneer program of Chinese TV variety shows ended in 2004, and "Variety Show" has accompanied us for 14 years.
"Happy Camp"
"Happy Camp" used to be an absolute hit program on Hunan Satellite TV, and when it was first broadcast in 1997, it quickly attracted the attention of the audience at that time with its lottery gifts and inviting celebrity guests to play games on the show to enliven the atmosphere, because the personal charm of the hosts at that time, He Jiong and Li Xiang, also added icing on the cake to the show.
He Jiong is shrewd and humorous, Li Xiang is sweet and lively, the two match seamlessly, the audience watched the stars on the screen perform together, participating in various interesting games, both fresh and fun, coupled with the shocking lottery link, each issue of "Happy Camp" makes the audience dizzy and enthusiastic response.
The popularity of "Happy Camp" directly drove the influence of Hunan Satellite TV at that time, and helped Hunan Satellite TV successfully transform from a local station to a well-known satellite TV station in the country.
However, the good times did not last long, in 2004, after Li Xiang quit hosting because he was preparing to go abroad for further study, "Happy Camp" also began to decline, the ratings plummeted, the program format was single, and the audience gradually felt bored.
In order to recover the disadvantage, the program team has made many revisions and adjustments, from live broadcast to recorded broadcast, adding interesting games, but the ratings have never been able to return to the peak, around 2010, "Happy Camp" has regained its cooperation with talent shows such as "Super Girl", and attracted common fans of the two programs through cross-border linkage.
Since then, "Happy Camp" has always been the "handle" in variety shows, and it has always been one of the must-see programs for young people, and the ratings have remained high, but in 2021, this classic variety show that has been broadcast for 24 years was finally announced to be suspended.
For this reason, many viewers and fans feel sorry, after all, "Happy Camp" records the bits and pieces of an era in the entertainment industry.
"Big Winner"
"Super Winner" is a creative variety show, launched by Anhui Satellite TV in 1999, immediately detonated the ratings boom, as the leader of domestic variety shows at that time, "Super Winner" won the love of the audience with its innovative games and interactive links.
"Super Idol", "Super Rookie Show" and other links allow the audience to contact the stars at zero distance, which is a great success, and the guests in each issue wear sweatshirts from the "Thousand Hands Gate" to make the atmosphere reach a climax, and the "star zero distance" link of the tricky star unveils the star veil to reduce the distance between the audience and the star, these wonderful links have brought great psychological satisfaction to the audience.
The authenticity and interactivity of the program are difficult to achieve in other programs, and in just half a year, "Super Winner" and "Happy Camp" and "Happy Story" are called the "troika", which has become a guarantee of ratings.
In addition, the program is also rich and diverse, and innovative game links are constantly innovating, such as in the "idiom solitaire" link, which tests the wit of the guests, and in the "one word thousand" link, it is to test everyone's writing skills.
In addition, the link of "Home Alone" is also fun and funny, "Who is the big head" is a tricky star, and "Red Man Pavilion" invites popular idols to come to help, in short, the show "Super Winner" is interlocking, and the effect of the show is also very explosive.
But the good times didn't last long, and after the hosts withdrew one after another, "Super Winner" gradually lost its vitality, and in 2008, this show that grew up with a generation also came to an end.
"Quyuan Miscellaneous Altar"
Launched on CCTV in 1991, Quyuan Miscellaneous, a variety show focused on showcasing traditional Chinese opera, and unlike Variety Show, which was launched at the same time, which covered a wider range of entertainment forms such as singing and dancing, Quyuan Miscellaneous, which focused on the performances of folk artists such as cross talk, sketches, storytelling, and acrobatics.
On the stage of "Quyuan Miscellaneous", you can often see wonderful performances by acrobatics, magic, and storytelling artists, and the program production team will also innovate the form of performance, so that there is a collision between different opera arts, bringing a fresh experience to the audience.
For example, let storytelling artists perform acrobatics while commenting on stories, or let cross talk actors dance and talk about cross talk, etc., this attempt to combine different art forms and innovate has also become a major feature of "Quyuan Miscellaneous Altar".
In the show, many folk artists got a rare opportunity for TV exposure, such as Guo Degang, a cross talk actor who later became famous, who had not yet become popular at that time, and he said that he "dreamed of going to "Quyuan Miscellaneous" again", which fully shows that "Quyuan Miscellaneous" was a stage for folk artists to take the stage at that time.
The program team is also committed to discovering outstanding folk artists, in 1994, they discovered a young actor named Lausanne, this Lausanne has a strong ventriloquist and face-changing ability, can vividly imitate various characters, under the recommendation of the mentor Boleyn, Lausanne came to "Quyuan Miscellaneous", and soon had its own series of "Lausanne Learning" on the program, which greatly increased the ratings of the program for a while.
Lausanne's performance was very popular with the audience, he could have naturally become one of the most popular actors in China, competing with Guo Degang and Feng Gong, but the good times did not last long, in 1995, Lausanne died in a car accident at the age of 21, "Quyuan Miscellaneous" lost such a plastic talent, and Lausanne's death has also become a big regret in the history of the show.
"Quyuan Miscellaneous" has been revised and innovated, but the long-term adjustment has also made some of the original audiences gradually lose interest, and in 2011, "Quyuan Miscellaneous", which has existed for 20 years, finally chose to stop broadcasting.
epilogue
The suspension of these variety shows allows us to see that the times are constantly changing, and the audience's tastes are also changing, but although these shows have disappeared in the end, the joy they once brought us is unforgettable.