November 7, 2023 – Tiffany & Co. officially debuted at the 6th China International Import Expo (CIIE). As a member of the LVMH Pavilion, Tiffany & Co. is a collection of timeless and contemporary works of art that tell the story of the House's century-old heritage and never-ending spirit of innovation.
Tiffany & Co. presents Jean Schlumberger by Tiffany's "Bird on the Stone" creation
Throughout Tiffany's long and illustrious history, legendary designer Jean Schlumberger's creativity and imagination have always been an important part of the brand's heritage and innovation. In the 60s of the 20th century, the master came across a bird resembling a yellow cockatoo during his travels, and the classic "Bird on a Rock" was born. Since then, this design has been interpreted many times, from coloured gemstones to dazzling diamonds, and has become one of the Maison's most iconic creations. At this year's CIIE, Tiffany & Co. not only showcased the "Bird on Stone" brooch set with different rare gemstones, but also showcased the new Bird on a Pearl brooch and "Bird on Stone" necklace launched this year, writing a new chapter in this classic image with a unique artistic perspective. Among them, the "Bird on the Stone" necklace depicts the vivid posture of the bird's front for the first time, showing the brand's extraordinary creative ingenuity.
Tiffany & Co. Jean Schlumberger by Tiffany
Bird on a Pearl胸针
In addition to its glamorous jewellery creations, Tiffany & Co. also showcased a collaboration with luxury luggage brand RIMOWA. The RIMOWA x Tiffany Limited Edition collection represents the collaboration between the two brands to reinvent and redefine the travel experience, ensuring that travellers' precious belongings are taken care of while travelling. The collection includes three pieces: the RIMOWA x Tiffany Limited Edition Jewelry Organizer, the RIMOWA x Tiffany Limited Edition Carryon Case, and the RIMOWA x Tiffany Limited Edition Mini Case, all of which are now sold out worldwide. The RIMOWA x Tiffany limited-edition carryon case and jewellery organizer are inspired by the "Rock Cut" technique, a nod to Tiffany's legendary design, with a diamond-faceted pattern that complements RIMOWA's signature grooved design and aluminium-magnesium alloy for a touching tactile experience.
RIMOWA x Tiffany Limited Edition Collection
Tiffany & Co. entered Chinese mainland in 2001 and has established a close connection with the Chinese market after years of precipitation and development. In 2019, Tiffany & Co.'s first brand show, Vision & Virtuosity, was held in Shanghai, creating a cultural exchange with a new generation of consumers across time and space. In October, Tiffany & Co.'s 2023 Blue Book High Jewelry Collection, Out of the Blue, unveiled its first global collection in Shanghai, deepening the brand's dialogue with Chinese consumers.
For Tiffany & Co., the return to CIIE is a valuable opportunity to further engage with the Chinese market and continue to tell the brand's story of heritage and innovation. Looking ahead, Tiffany & Co. will continue to focus on the Chinese market and strive to bring more exceptional products and experiences to Chinese consumers.
About Tiffany & Co.
In 1837, Charles Lewis Tiffany founded Tiffany & Co. in New York. Since then, Tiffany & Co. has become one of the world's most renowned luxury jewelry brands through elegance, innovative design, craftsmanship and innovation.
Today, Tiffany & Co. designs, manufactures and markets jewelry, watches and luxury accessories, and shares a spirit of quality with its affiliates. The company now employs more than 14,000 people in more than 300 boutiques around the world, including approximately 3,000 skilled artisans who work in Tiffany & Co. studios for diamond cutting and jewelry.
Tiffany & Co. is committed to responsibly growing our business, protecting the natural environment, promoting a culture of diversity and inclusion, and making a positive impact on the environment and communities in which we operate.