Aunt Qian takes "not selling overnight meat" as the brand concept, and is well-known by consumers for its fresh products. Aunt Qian is very strict in product quality control. They build long-term relationships with quality suppliers to ensure freshness and quality at the source. However, Aunt Qian also realized that in order to maintain an advantage in the fierce market competition, it is not enough to rely on product quality, but also to keep pace with the times, innovate marketing strategies, and attract more young consumers.
Aunt Qian recently launched a series of marketing campaigns aimed at young people, with dopamine as the theme, to create a franchise store for the harvest festival. All kinds of high-quality agricultural products, using color to express the meaning of dopamine, purple taro, red tomato, verdant sunshine rose, pink lotus root, green bitter gourd, golden corn, etc., colorful vegetables and fruits are put on the shelves, attracting many young people to come to Aunt Qian, put dopamine into the vegetable basket to take home.
The Dopamine Harvest Festival event demonstrated Aunt Qian's control of product variety and quality, as well as her understanding and respect for the aesthetics and lifestyle of young people. Aunt Qian has successfully combined dopamine trends with healthy eating with dopamine-themed franchises to make the shopping process more interesting and trendy.
During the harvest festival, we receive the gift of the earth, and the fishing season is another gift from the sea. Aunt Qian joins hands with the "Open Fishing Season" activity to create the ultimate fresh and trendy feast, bringing an unparalleled enjoyment to consumers. While tasting fresh, delicious and healthy seafood through Aunt Qian, young people also have a deeper understanding of marine culture and fishermen's life. Through the combination of online and offline marketing methods, it has attracted a large number of young people, and the online "touch fish" lottery has opened up new sales ideas with offline specially invited Internet celebrities to carry out publicity, and realized the perfect integration of trend and deliciousness.
With the continuous improvement of people's quality of life, more and more people pay attention to the freshness of the ingredients themselves, and also begin to pay attention to the stories behind the food. The trendy label of fresh food purchase not only satisfies the needs of young people for seafood delicacies, but also satisfies their needs for exploring new things and showing their personality.
Aunt Qian also cooperated with Xinhuanet to hold a flash mob event of "Mom Q, I'll Cook". This activity is the landing activity of the third season of the "Little Apron Project", which aims to cultivate children's interest and skills in making their own food, and establish correct labor values and qualities. The event was colorful and interactive, with a variety of mini-games and DIY competitions, and the event was held in Guangzhou, Shanghai, Chengdu, Wuhan and other cities. As soon as the event was launched, it attracted widespread attention on Douyin, and many entries appeared on the hot list.
By launching these activities, Aunt Qian has changed the image of "Ingredient Aunt" in the past and incorporated the choices of young people into her brand marketing strategy. This is a new attempt by Aunt Qian to implement a younger marketing strategy, and it is also a successful case. Through the rejuvenation marketing strategy, Aunt Qian better attracted the attention of young people and enhanced brand value and popularity. The rejuvenation marketing strategy is not only a marketing method, but also a brand concept, which requires enterprises to continue to innovate, adapt and meet the needs and expectations of young people. It showcases Aunt Qian's insight into the youth market and respect for youth culture.