Industrial tourism has broad prospects, and the demonstration base is promising

China Industry News reporter Ma Yan

Industrial tourism, which combines poetry and coldness, is attracting more and more attention, and has become an opportunity for various regions and industrial enterprises to create "poetry and distance" tourist destinations and create characteristic cultural tourism products.

On October 12, the Ministry of Culture and Tourism issued an announcement to identify 69 units, including Beijing 798 Art District, as national industrial tourism demonstration bases. The relevant personnel of the Resource Development Department of the Ministry of Culture and Tourism said that the selected units involve automobile manufacturing, food and clothing, ruins and relics, museums and other types, through enterprise visits, museum displays, ruins and relics sightseeing, cultural and creative experience and other forms, tourists can experience a variety of forms and rich content of industrial tourism, to meet the new era of people's consumption needs for industrial history and culture, innovative technology, art and design.

On September 27, the General Office of the State Council issued the "Several Measures on Unleashing the Potential of Tourism Consumption and Promoting the High-quality Development of Tourism", proposing to increase the supply of high-quality tourism products and services, stimulate tourism consumption demand, and enrich the formats of "music + tourism", "performance + tourism", "exhibition + tourism" and "event + tourism".

The identification of the national industrial tourism demonstration base carried out by the Ministry of Culture and Tourism and the issuance of the "Specification and Evaluation of the National Industrial Tourism Demonstration Base" also provide a policy standard reference for the development of industrial tourism. Therefore, with the blessing of favorable policies and other factors, with the acceleration of the recovery of cultural tourism consumption in the mainland and the continuous stimulation of market vitality, the demand for industrial tourism will continue to be released, and the development of industrial tourism has broad prospects.

The development of industrial tourism can not only help industrial cities develop tourism economy, transformation and upgrading, and shape a new image, but also help enrich tourism supply, guide the people in the new era to understand industrial history, industrial culture, industrial science and technology, industrial art, etc., and enhance the awareness of building a manufacturing power. In fact, among the 69 national industrial tourism demonstration bases released this time, there are many excellent cases of digging deep into industrial tourism resources, creating diversified industrial tourism products, and providing diversified choices for the escalating cultural and tourism consumption demand with high-quality and high-level management and services.

Bringing industrial heritage to life

With the changes of the times and the upgrading of the industrial structure, many old industrial bases are facing the problem of difficult transformation. The development of industrial tourism just provides new ideas for the reuse of these old factories and old equipment, so that the industrial heritage can be protected and utilized, and it will be reborn.

Located in Changzhou City, Jiangsu Province, the Canal No. 5 Creative District has built it into a cultural and creative park with complete facilities, perfect functions, comprehensive services and unique atmosphere, making the old factory "Phoenix Nirvana" and realizing the gorgeous transformation of the national industrial heritage into a fashionable "cultural tourism industry".

Qixin 1889 Cement Industrial Tourism Zone, Tangshan City, Hebei Province, which is also renovated from the old factory building, is also a representative example of reviving and renewing old buildings. In this industrial tourism area, there are not only exquisite kiln houses built in the early 20th century, but also simple and powerful factories and structures with modern industrial style, and the buildings, structures and basic processes of cement production that represent the characteristics of the cement industry in various eras have been completely preserved.

Let the industrial culture "pass on"

Industrial heritage contains a lot of industrial culture and spirit, and it is of great significance and value to disseminate excellent industrial culture through industrial tourism.

"Relying on the rich third-line history and culture, we are ready to build the 816 Project into a national patriotic education base. The plan takes Fuling urban area as the core, and constructs an open pattern of 'integrating into the main city and radiating the area' from the regional level, forming an urban-rural spatial structure of 'one center, three points, two belts and four areas'. According to the staff of Chongqing 816 Project Tourist Attraction, according to the plan, the three-line construction culture and nuclear industry technology will be perfectly presented, so that tourists can feel the heavy industrial culture and industrial spirit of the third-line construction.

Seven Wolves Industrial Park, Quanzhou City, Fujian Province, which integrates tourism, popular science research, training, party building and production, is also playing a good industrial culture card. Through the seven wolves men's clothing hall, ingenuity sightseeing workshop, "Red Wolf Home" party building hall three major sections, visitors can have an in-depth understanding of the history of the struggle of the seven wolves, the practice and effectiveness of the characteristic party and mass work brand, and continue to carry forward the Jinjiang spirit of "love to fight and dare to win".

Getting the local economy up and running

In the context of tourism consumption upgrading, the extension of manufacturing industry to the service industry, and urban renewal, the development of industrial tourism has become an important measure for many industrial cities and enterprises to promote economic growth, promote transformation and upgrading, and build a new image.

Relying on the national key cultural relics protection unit - "National Treasure Cellar Pool", Lidu Liquor has not only created a road of "tourism + wine culture" for the integration and innovative development of wine, culture and tourism, but also opened up a road of rural revitalization and common prosperity in Lidu Town, Nanchang, Jiangxi Province. In the Joyoung Creative Industrial Park in Hangzhou, Zhejiang, the "One Hall" (Joyoung Brand Experience Hall) has been established as a place for industrial tourism to visit and experience. After the Joyoung Brand Experience Hall was built with an investment of more than 8,000 yuan in 2022, it provides tourists with a journey to enjoy the experience industry.

Let the characteristic industries "catch fire"

With the theme of promoting Longjiang black soil culture and revitalizing the national dairy industry, the demonstration experience of Feihe Intelligent Industrial Tourism Industrial Park is to build a one-stop industrial tourism operation ecosystem that is considerable, playable, learnable, shopping and leisurely with intelligent factories as the core. Through the development of industrial tourism, the brand image and popularity of the enterprise are displayed, the core concept of the enterprise is conveyed, and the recognition of the corporate culture by tourists is enhanced.

Through the introduction of the concept of "industrial tourism", Ankang City, Shaanxi Province, has embarked on a road of innovation and development of characteristic industries that attract enterprises, gather industries and promote employment. The Ankang Municipal Party Committee and the Municipal Government seized the opportunity of the transfer of the plush toy industry in the east, and realized the rapid development of the plush toy cultural and creative industry from scratch through all-factor support, full-chain investment promotion and all-round services.

Hengkou Demonstration Zone has established a Hengkou wool toy industrial tourism base, opened characteristic tourism routes, and provided tourists and buyers with an immersive experience of the plush toy production process, processing technology, factory style, and workers' labor and life scenes, and an industrial tour integrating visiting, browsing, experiencing and shopping.

In the whole country, there are many cases of local characteristic industries "catching fire" like the above-mentioned enterprises. For example, located in Huzhou, Zhejiang, the Osman Pearl Cultural Park Industrial Tourism Demonstration Base, visitors can clearly see the internal assembly line operation of the factory, the neat workshop, advanced equipment and every link of product production, and deeply feel the process of "transformation" of Osman pearl processing products, which is shocking and interesting. In addition, a series of activities such as parent-child research, skin care education and training, pearl farming science, pearl culture dissemination, and transparent factory sightseeing allow tourists to gain rich knowledge and happy experience, and at the same time, they also deeply feel the craftsman spirit of inheriting culture and sticking to industry.

"The use of industrial enterprise resources should be further encouraged to create industrial tourism routes with regional and industrial characteristics, and promote the development of local related industries." Industry experts said that at present, there are still shortcomings such as single products and undistinctive characteristics in the supply of industrial tourism in mainland China, and it is necessary to continue to focus on improving the supply level of industrial tourism, and promote the creation of more industrial tourism products with distinctive themes, prominent brand images, diverse experience forms and rich cultural connotations, and attract more consumers to participate in industrial tourism, feel industrial civilization and promote industrial culture by providing a more warm, cultural and interesting experience. The construction of industrial tourism projects can also learn from various forms such as "tourism + events", "tourism + health care", "tourism + concerts" and "tourism + red culture" to connect all walks of life and meet the needs of different groups, so that industrial tourism can become a new growth point in the cultural tourism market and inject more momentum into the high-quality development of cultural tourism.

Review: Yu Zaozao

Editor-in-charge: Huo Yue

Editor: Hu Na