The old eight famous wines VS the new eight famous wines, who is stronger?
China's famous wines are gathered, the competition is very fierce, the competition for the ranking of famous wines is like competing with the sun, and today's market is even more ever-changing...
Old Eight Famous Liquors (1963 selection): Moutai, Wuliangye, Fenjiu, Luzhou Laojiao, Gujing Gongjiu, Dong Liquor, Xifeng Liquor, Quanxing Daqu.
New Eight Famous Liquors (1979 selection): Moutai, Wuliangye, Fenjiu, Luzhou Laojiao, Gujing Gongjiu, Dongjiu, Jiannanchun, Yanghe Daqu.
Compared with the old eight famous liquors, the "front waves" of the old eight famous liquors - Quanxing Daqu wine and Xifeng liquor have been replaced by the "back waves" of the new eight famous liquors - Jiannanchun and Yanghe Daqu wine.
Old Eight Famous Wines: Quanxing Daqu
In 1963, Quanxing Daqu was selected as one of China's eight famous liquors, but now Quanxing Daqu is no longer in the limelight, and it is difficult to match its title in terms of volume and sales, but Shuijingfang, which was once launched, has gradually become famous. Quanxing Daqu is currently only a few hundred million a year, while Shuijingfang will achieve a revenue of 4.673 billion in 2022.
Old Eight Famous Wines: Xifeng Wine
In 2022, Xifeng Liquor Group will achieve an overall sales revenue of 8.429 billion yuan. In the five Chinese famous wine selections, Xifeng Liquor has been selected for four times, and it is one of the four famous liquors, which can be said to be a famous wine with a profound heritage. Although the sales performance of Xifeng Liquor has increased year by year, it has not yet exceeded 10 billion, and it needs to go further than other famous liquors.
New Eight Famous Wines: Jian Nanchun
In 2022, Jiannanchun will achieve revenue of 15.42 billion yuan. In the 90s of the last century, "Mao Wujian" closely followed the upsurge of reform and opening up and achieved great development. From 2001 to 2004, Jiannanchun ranked among the top three in the liquor industry in terms of sales, profits and taxes. In the following ten years, there was a management crisis in Jiannanchun, coupled with the impact of the Wenchuan earthquake, Jiannanchun's revenue fell out of the top three lineup, but the top three positions have been occupied by Yanghe, which also belongs to the new eight famous wines.
New Eight Famous Liquors: Yanghe Daqu
Yanghe still has a certain strength in being rated as the new eight famous liquors, and in 2022, Yanghe will achieve an operating income of 30.1 billion. In the past, Yanghe was on the verge of bankruptcy due to poor management, until 2003, when Yanghe carried out strategic restructuring and launched the "Blue Classic" series, and Yanghe gradually rose. Since 2010, Yanghe's revenue has been ranked third in the liquor industry.
Who is stronger?
In terms of revenue, the revenue of the new eight famous liquors is higher than that of the old eight famous liquors, and the new eight famous liquors are basically ranked in the top ten in the liquor industry except for Dong Liquor, while the old eight famous liquors Xifeng, Dong Liquor and Quanxing are ranked outside the top ten. In terms of fame, the scenery of Quanxing Daqu is no longer there, and Xifeng Liquor is still on the road of revival. The new eight famous wines and the old eight famous wines, who do you think is more deserved?
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