Recently, the Japan Mobility Exhibition held in Tokyo, Japan, "swiped the screen". There are two reasons for "swiping the screen", one is that this "Tokyo Motor Show" belongs to the grand event of the global automobile industry, and global car companies are competing in this exhibition; Second, Chinese car companies continued the glory of the "Munich Motor Show" at this exhibition and continued to shine with new energy vehicle products. On domestic social media, China's new energy vehicles have undoubtedly been given the meaning of "the light of domestic products".
However, it has to be pointed out that in Japan, which has the world's best-selling automotive products, new energy vehicles are still not the only important development direction. Japanese automakers, including Ryota, are not only emphasizing their new energy R&D capabilities at the exhibition, but also demonstrating the strength of their existing HEV products. Obviously, in 2023, they still believe that HEV will be one of the development directions of the global automotive industry.
Are they wrong? In the first half of this year, the global penetration rate of new energy vehicles was only 14%, telling us that the judgment of "Liangda" is well-founded. In the Chinese market, where the penetration rate of new energy vehicles reached 30.69% in the first half of the year, the development of HEVs has also been written into the policy of "stabilizing fuel". The development of the market is obviously not as simple as "ALL IN new energy".
With sales accounting for 70%, how will the fuel market evolve?
In order to see the evolution of the automobile market, it is necessary to judge it in combination with policy trends and consumer demand. In terms of policy, the dividends of new energy vehicles are coming to an expiration date, and they are subject to countervailing investigations abroad, so they are entering an era of head-to-head competition with other energy types of automobile products.
At the same time, HEV has become a favorite of national policy. Recently, the Ministry of Industry and Information Technology and other seven departments jointly issued the "Work Plan for the Steady Growth of the Automotive Industry (2023-2024)", proposing to stabilize the consumption of fuel vehicles, encourage enterprises to be green and low-carbon-oriented, and actively explore technical routes such as hybrid and low-carbon fuels. This means that the evolution trend of fuel vehicles represented by the energy-saving technology route is becoming a new blue ocean for the automobile industry.
This trend is not "wishful thinking" of policies, which are designed precisely based on the current situation of the consumer market. In the first half of this year, the retail sales of fuel vehicles in the Chinese market accounted for 70%, and according to the above-mentioned plan, fuel vehicles are expected to reach about 18 million in 2023, which means that the sales ratio of new energy vehicles to fuel vehicles is about 1:2.
On the basis that fuel vehicles are still the general trend, energy-saving vehicles represented by HEV models have a large market space. According to the "Technology Roadmap for Energy-Saving and New Energy Vehicles 2.0" officially released by the mainland, by 2035, the sales of energy-saving vehicles and new energy vehicles will each account for 50%. In other words, it will not only replace the market position of pure fuel vehicles, but also form a situation equal to new energy vehicles.
Japanese cars are in decline, and domestic HEVs are ushering in a window period
Bet on the HEV market, but still end up with a reputation of "lagging", and the real mistake of Japanese cars is the rhythm rather than the direction. The industry often believes that when Chinese car companies are developing pure electric and plug-in hybrid technology, Japanese car companies insist on developing fuel and HEV, and the transformation is too slow.
However, in combination with the existing form, the reason for their mistake is actually that when new energy vehicles break out, HEV vehicles are promoted, and when HEV vehicles are ushered in the outlet, they will make up for the shortcomings of pure electric and plug-in hybrid technology. Therefore, it is most appropriate to use the term "born at the wrong time" to evaluate Japanese HEV products.
"Born at the wrong time" is an important reason for the dismal sales of Japanese HEV products, and it will also become an excellent opportunity for independent brands to overtake. Just as the HEV product outlet is approaching, the independent HEV models represented by Geely China Star Intelligent Shuangqing have a cutting-edge design style, advanced R&D system, and manufacturing strength that is not inferior to the Japanese system, and are fully confident to set off a revolution in the fuel vehicle market.
Chinese brands with HEV technology accumulation have obviously seen the market prospects. Recently, Geely China Star's Xingrui L Zhiqing and Xingyue L Zhiqing appeared together. Compared with the Japanese hybrid car with a dull appearance, the system "mentally retarded", and the classic technology but no bright spots, the Chinese Star Intelligent Shuangqing is indeed a complete victory, whether it is its appearance design that integrates Chinese culture, or the intelligent functions empowered by Geely's powerful intelligent technology ecology, CMA world-class architecture technology, it has the strength to single out Nissan Sylphy, Toyota Corolla, Honda CR-V and any other former Japanese explosive model.
Whether it is the crushing of hard power, or the reputation of more than 760,000 users and the market foundation, China Star Intelligent Shuangqing has become the vanguard of its own brand to attack the "hegemony" of Japanese HEV. At present, Xingrui L Zhiqing and Xingyue L Zhiqing have entered the warm-up stage, which has the potential to be a hit, and the topic is also very sufficient, which can't help but make people look forward to the results of the full listing of China's Star Intelligent Shuangqing. After seizing the HEV outlet, China Star is bound to refresh its leading position in the fuel vehicle market again.