The sales data of the Jingdong platform monitored by Whale Staff in September has been released!
In September, the sales of the smart home market rose slightly. According to the relevant data of the whale staff e-commerce data analysis platform, in September this year, the sales volume of smart homes on the Jingdong platform was 370,000+, with sales of nearly 83 million, a year-on-year increase of more than 2%.
*The data comes from Whale Advisor - Industry Trend Analysis (obtained from public sources, data is for reference only)
The concentration of the smart home market is high, with CR10 accounting for as much as 91%, of which 4 brands, including Huawei, Xiaomi, Haier and Mijia, have a high market share. According to the data of Whale Staff, in September, the monthly sales of Huawei and Xiaomi smart home on the Jingdong platform were about 20 million, accounting for about 24%; Haier and Mijia both have monthly sales of about 13 million, with market shares of about 16% and 15% respectively.
*The data comes from the analysis of Whale Advisor-Brand Ranking (obtained from public sources, the data is for reference only)
Among the hot-selling stores, the monthly sales volume of more than 10 million are Xiaomi Jingdong self-operated flagship store and Huawei Jingdong self-operated official flagship store, the monthly sales of the two stores are about 17 million and 14 million respectively, and the market share is about 20% and 17% respectively. In addition, the monthly sales volume of Haier's smart life JD.com's self-operated flagship store is nearly 8 million, and the market share is also about 10%.
*The data comes from the analysis of Whale Advisor-Store Ranking (obtained from public channels, data is for reference only)
In the list of best-selling products, from the perspective of sales, the first place on the hot list is the Huawei brand's "Huawei Smart Door Lock Dual-Engine AI Fingerprint Unlock", with a monthly sales volume of more than 2.7 million, an increase of about 13% month-on-month. In addition to smart door locks, the best-selling products on the list of smart home hot-selling products include smart ecological fish tanks, smart eye-protecting table lamps, etc.
*The data comes from the analysis of Whale Advisor-Hot Selling Commodities (obtained from public channels, data is for reference only)
The data of Whale Staff comes from public channels, and the data acquisition may be incomplete, and the analysis results are for reference only.
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