To be honest, the Douyin platform is not only a platform to show personal talents and life, but also a platform to help inherit intangible cultural heritage.
Gao Junlun, a college student in Manzhou, and his wife, Tang Rui, are a young couple who love the traditional culture and food of their hometown, especially the sausages that have been handed down from their Gao family. In order to inherit this intangible cultural heritage skill, they began to use Chinese herbs to make sausages, and sold the production process on Douyin live broadcast at the same time.
Through the Douyin platform, Gao Junlun and Tang Rui's sausage-making skills have gradually become well-known. Their live streams attracted a large audience, not only winning the love of their fans, but also helping them successfully sell their own sausages. Today, they have not only made a name for themselves on the Douyin platform, but the sausages have been rated as an intangible cultural heritage.
The Douyin platform provides a broad stage for the inheritance of intangible cultural heritage, allowing more people to understand and pay attention to these traditional skills. Through the form of short videos, intangible cultural heritage has been displayed more vividly and intuitively, so that it can better serve people's lives.
The Douyin platform has opened up new channels for the commercial value of intangible cultural heritage. Many traditional handicrafts and traditional delicacies have gained greater market and sales opportunities through the Douyin platform, providing more development space and employment opportunities for traditional craftsmen and makers.
It can be said that Gao Junlun's success. It is inseparable from the Douyin platform, which not only helps young people realize their entrepreneurial dreams, but also allows traditional culture to be better inherited and developed, thus gaining value. #大学生自制中草药香肠评上非遗#
