The opening price soared by 9.8%! Moutai has increased its price to clear inventory, and the global spirits are invincible
Early this morning, Moutai opened at 1,850 yuan per share, up 9.8% from yesterday's close, approaching the price limit!
At present, its gains have reversed, but it remains high. As of the lunch break, its share price was 1790.02 yuan per share, an increase of more than 6%, with a total market value of 2.25 trillion yuan.
This matter starts with a late-night announcement in Kweichow Moutai. Near midnight last night, Kweichow Moutai suddenly issued an announcement announcing a 20% price increase!
Moutai: Price increase! It's going to go up now!
Specifically, Moutai announced that it will raise the ex-factory price of Kweichow Moutai (Feitian and Five Star) by 53% vol from November 1, with an average increase of about 20%.
The announcement was made at nearly 12 o'clock on the 31st, and the price increased the next day, and this announcement was not only sudden, but could even be said to be a "surprise attack".
However, looking carefully at Moutai's announcement, it said that the adjustment does not involve the market guidance price of the company's products. In other words, the price of buying Moutai on third-party platforms such as Tmall and JD.com should remain unchanged for the time being.
As soon as the news came out, the capital market immediately reacted violently, and the A50 instantly rose in a straight line and floated red, and it is still rising until now. Some netizens ridiculed: The real rescue - Moutai price increase!
In terms of market performance, the rising index opened up 0.64%, the Shenzhen Component Index rose 0.35%, and the ChiNext Index rose 0.04%.
At present, as of the lunch break, the Shanghai Composite Index is at 3023.64 and is expected to continue to rise.
Some netizens said that Moutai pulled up the market on its own.
Price increase for the first time in six years!
Historically, 53 Degrees Feitian Moutai has experienced many price increases.
In October 2003, the ex-factory price was 268 yuan, an increase of 17.8%
In February 2006, the ex-factory price was 308 yuan, an increase of 14.9%
In March 2007, the ex-factory price was 358 yuan, an increase of 16.2%
In January 2008, the ex-factory price was 438 yuan, an increase of 22.3%
In January 2010, the ex-factory price was 499 yuan, and the price was increased by 13.9
In January 2011, the ex-factory price was 619 yuan, an increase of 24%
In September 2012, the ex-factory price was 819 yuan, an increase of 32.3%
In January 2018, the ex-factory price was 969 yuan, an increase of 18.3%
Since then, the ex-factory price of 969 yuan has been maintained for six years.
(Source: National Business Daily)
Until yesterday's announcement, the ex-factory price of 53 degrees Feitian Moutai was raised again, this time by 20%.
In other words, the last time Moutai raised prices was 6 years ago. On the day of its price increase announcement 6 years ago, Kweichow Moutai's share price rose 8.21%.
Today, 6 years later, Moutai raised its price again, and the stock price lived up to expectations, opening up 9.8%!
Yijian Finance noticed that the signs of Moutai's price increase had already been buried. As early as June last year, at Moutai's 2022 annual general meeting of shareholders, Ding Xiongjun, chairman of Moutai, responded to investors on issues related to price increases, saying:
"Prices really have to be viewed scientifically and comprehensively, and the relationship between supply and demand is one of the economic laws, you see it, I see it, and the whole society sees it. Whether to mention the price or not, for the management, it is also what is pursued every day, just like you. ”
"If Feitian Moutai can raise the price, there will be more profits, and the management thinks so."
However, he also said that it is true to be wise about when and how to mention it.
The third quarter hit a new high
Not long ago, Kweichow Moutai's third quarterly report disclosed that its revenue in the first three quarters of 2023 was 103.27 billion yuan, a year-on-year increase of 18.5%.
In the same period, the net profit was about 52.88 billion yuan, which exceeded Moutai's net profit for the whole year of 2021.
Among them, the revenue in the third quarter was 33.7 billion yuan and the net profit was 16.9 billion yuan, both of which increased by about 15% year-on-year.
Moutai's performance in the third quarter of this year set a new high in the company's history. This is the first time that Kweichow Moutai's revenue in the first three quarters has exceeded 100 billion so far!
From the perspective of sales channels, its direct sales and online sales on third-party platforms maintained growth momentum.
In the third quarter, Kweichow Moutai's direct sales increased by 35% year-on-year. The proportion of this part of income in alcohol increased by nearly 7 percentage points.
In terms of online sales, the total sales on the three major e-commerce platforms in September were 2.9 billion yuan, a year-on-year increase of 321.8%. This is far more than the average increase in liquor.
epilogue
It is worth noting that China's wine industry is currently facing the problem of high inventory. Faced with this problem, most wine companies will choose to reduce prices.
However, only Moutai was able to boldly raise prices and took a path of "raising prices to inventory".
Moreover, in 2022, Moutai will achieve a revenue of 107.83 billion yuan, which is the world's first super liquor product with a revenue exceeding the 100 billion mark.
It can be seen from many aspects that not only in China, but also Moutai can be said to be "invincible all over the world" among global spirits companies.