1 mobile phone with 8 cases: When young people don't change their mobile phones, they love to change their phone cases
Recently, a brand's 1999 yuan mobile phone case has sparked heated discussions. Previously, 8 mobile phone cases for a mobile phone have also rushed to the hot search, and the discussion about mobile phone cases has become more and more popular.
Nowadays, it takes thousands of yuan to change a mobile phone, and it may only cost a few yuan to change a mobile phone case.
Moreover, young people seem to be less and less fond of changing mobile phones, iResearch consulting report shows that 79.5% of Generation Z change mobile phones between 1 and 3 years, at the same time, Ping An Securities research report said that the replacement time of Chinese users has been extended from 28 months to 43 months, reaching the highest level in history.
Iron-clad mobile phones, flowing mobile phone cases. Since 2017, the market size of mobile phone cases has continued to expand, doubling in five years. Different from the "single-mindedness" of the elders of "one machine and one shell", contemporary young people are keen to play a "dress-up show" for mobile phones.
Although a popular poll on Weibo shows that half of netizens will choose mobile phone cases within 9.9 yuan, major mobile phone brands have embarked on the road of soaring mobile phone case prices. The lowest price of the mobile phone case sold on Apple's official website is 398 yuan, and the price of Huawei's latest Mate 60 RS Extraordinary Master Edition mobile phone case Xingzuan smart window protective case is 1999 yuan.
CASETiFY, known as the "Hermes" in mobile phone cases, Taobao's best-selling Hello Kitty and Sanrio co-branded model, priced at 439 yuan, has been ordered by more than 1,000 people. With the blessing of the same style effect of celebrities, Zhao Lusi's same style, TNT's same style, etc., attract star-chasing girls to donate generously.
Mobile phone cases have also become a fashion item in the DIY world, cream glue, acrylic, sticking diamonds, and materials can never limit the imagination about phone case transformation. Among the many DIY shops in Guangzhou, the cost of DIY a mobile phone case is about 30 to 100 yuan, which has become a new choice for many sisters to gather.
In the eyes of many people, a small mobile phone case actually provides a space for self-expression, young people can find a confidant who likes the same anime and the same star through the mobile phone case, or some mobile phone cases themselves convey their own values.
Today, "Know" will talk to you about why young people are keen on "wholesale" mobile phone cases.
Liu Yichen
Editor-in-charge: Liu Yunshan