#头号新车#
List price: 229,800-269,800 yuan
Competitors: BYD Tang DM-i, Lynk & Co 08 EM-P, Wenjie M7
Monthly sales forecast: 2,000 units
Buyable Index: 70%
In the past, there was a question of M's order of 50,000 units in July, and then there was an ideal L6 to stand still, and the Trumpchi ES9, which was listed before November, was obviously to "play a time difference", so as to be able to get a piece of the pie in the fierce battle of new energy medium and large SUVs in the range of 23-270,000 yuan.
In fact, the listing price of the Trumpchi ES9 is no different from the previous pre-sale price, and the only change is that the pre-sale rights will be slightly more. Another point worth noting is that during the pre-sale period, the replacement of 20,000 yuan is actually only the highest amount, the replacement of non-brand models is only 5,000 yuan, and there is only a subsidy of 20,000 yuan for the replacement of Trumpchi brand models, which is regarded as the owner of the Trumpchi car before the subsidy.
This time, the Trumpchi ES9 still has four models, the ordinary version of the Trumpchi ES9 is a 2+3+2 seven-seater version, while the Trumpchi ES9 Traveler is a six-seat version. However, the powertrain, battery power, and external discharge functions of the four models are the same, with the same 2.0T engine and 2DHT gearbox, the same 25.57kWh battery pack, and a CLTC pure electric range of 143 kilometers and a CLTC comprehensive range of 1215 kilometers.
Therefore, the difference in price is mainly reflected in the configuration. Although each model has two configurations, Pro and Max, the price difference between the ordinary version of Pro and Max has reached 20,000 yuan, while the six-seater version of the Traveler is only 10,000 yuan, but the lowest configuration of the Trumpchi ES9 is by no means meaningless, and even a little interesting.
For example, Trumpchi ES9 Pro is actually a model without a sunroof, and then cancels the HUD, front multi-layer soundproof glass, steering wheel heating, wireless charging, and there is no leather part on the seat configuration, the front seat only has a heating function, and the electric adjustment is less. In addition, basically the minimum configuration is readily available, large screen and Internet of Vehicles, 8155 chips are available, L2 assisted driving is also available, and even Alpine's audio has not been cut.
In other words, the real difference of 20,000 yuan between the high and low configurations of the 7-seater version is the panoramic sunroof and seats. If you're a long-distance traveler, the lowest spec is actually a better choice, because you don't have to worry about not being able to open the sunroof when you install the roof compartment. Therefore, the saving of 20,000 yuan is actually more suitable for replacing a set of roof racks. Besides, they all choose to buy Trumpchi ES9, who doesn't have a heart to travel far?
For consumers considering whether to choose a seven-seater or a six-seater, the seven-seater Max version is 10,000 yuan cheaper than the six-seater Pro, and the configuration is at least about 10,000 yuan more, the difference is that the six-seat model is an independent second-row seat.
The choice of these two versions really depends on personal needs, if the ES9 is regarded as a large five-seater SUV, and the third row is basically folded down to load things, then the seven-seat version of the ES9 Max is obviously more suitable. But if the family is traveling with four people for a long time, or six people traveling, then it is also quite appropriate to choose the six-seat version of the Pro, and the comfort of an additional set of independent seats will be much better, but the price paid is that there is no insignificant configuration such as steering wheel heating, HUD and wireless charging.
It can also be seen that Trumpchi just hopes to get stuck at the price of 250,000 to 260,000 yuan. The logic behind it is very simple, the two-wheel drive of Lynk & Co 08 is 230,000 yuan, the four-wheel drive is 270,000 yuan, and there is no license plate in the middle, and Trumpchi ES9 This is a medium and large SUV size, seven and six seats can be selected, and the configuration is high enough. Similarly, compared with the M7, Trumpchi ES9 also has an advantage in body size, and the intelligent experience of the entry model of the M7 is mainly the Hongmeng car machine, which is close to 300,000 yuan if you add intelligent driving, so Trumpchi ES9 also has a certain competitiveness.
Of course, some people feel that there is no difference between the pre-sale price and the official selling price of the Trumpchi ES9, and there is no deposit inflation, which is a pity. At present, Trumpchi's idea is that in the price range of 23-270,000 yuan, in fact, his own Trumpchi ES8 dual engine also falls in this range, if ES9 is cheaper, then the existing ES8 dual engine has no meaning. Now the price of oil and electricity is the same, and the double engine focuses on four-wheel drive, which can not only ensure the quantity but also make profits, which is the best choice.
Now it seems that the sales volume of Trumpchi ES9 should be close to that of Trumpchi E9, and Trumpchi still has a group of base customers, so that for Trumpchi to keep the high-end price, do not roll up the cost performance, and leave the market below 200,000 yuan to Trumpchi E8, which is also a consideration.
Text: JackieLXX
Figure: Network