Recently, BYD released its performance forecast for the first three quarters of 2023, and it is expected to achieve a net profit of 20.5 billion yuan to 22.5 billion yuan. It is probably that BYD can "earn 100 million yuan a day" in the first three quarters of this year.
In the context of the overall slowdown in the growth rate of the new energy vehicle industry, BYD has been able to sail against the current and become the first echelon of the global new energy vehicle industry.
In BYD, we can see the scientific spirit of continuous innovation and exploration of technological boundaries; You can also see its craftsmanship spirit of excellence and dedication to doing one thing well. However, to become a technology leader like BYD and Huawei in a field is destined to be a lonely process, because for a brand to achieve the ultimate, it needs to challenge not only others, but also itself.
Knowing this truth, Laifen is also constantly trying to break through itself and surpass the limit, and recently officially crossed the electric toothbrush track.
01 With the spirit of craftsmanship and the concept of inclusiveness, we will lead the era of new home appliances
In this year's "618" e-commerce festival, Laifen high-speed hair dryers achieved sales of 600,000 units on the whole network, and obtained omni-channel sales of 330 million yuan, becoming the "double crown" brand in terms of single product sales and sales of high-speed hair dryers in China.
But before becoming an industry leader, Laifen and its founder, Ye Hongxin, also spent a lot of effort polishing their products. Before founding the Laifen brand, Ye Hongxin had invested in the "manned aircraft" project, and he said in an interview that when he was doing the aircraft project, he always wanted to make the product better, so that the product experience reached the "extreme", but he ignored the cost issue.
Although the aircraft project was ultimately unsuccessful, Ye Hongxin brought the experience of making aircraft to the high-speed hair dryer, and the industry even joked that Laifen was using the technology of building aircraft to build hair dryers, and scientific and technological strength naturally became the core advantage of Laifen high-speed hair dryers.
In addition, before launching the first product, Ye Hongxin led the R&D team to spend two years focusing on technology research and development, silently overcoming obstacles all the way, so that Laifen can become one of the few companies in the industry that can develop and manufacture motors by itself.
Mastering the core technology in our own hands not only ensures stronger competitiveness, but also further implements the concept of "technology inclusion". Ye Hongxin once said at the launch of Laifen's new products, "High-speed hair dryers are no longer the patent of a few people, and Laifen makes more people affordable." ”
The concept of "inclusive technology" adhered to by Laifen not only brings a higher quality service experience to people's lives through technological innovation, but also leads the innovation wave of high-speed hair dryer track, which is the true meaning of the continuous iterative development of technology.
02 Cross-border electric toothbrush industry, Leifen redefines the "next generation"
Therefore, two years after the launch of the first product, Laifen decided to cross the border to a new track, and launched a new Leifen sweeping electric toothbrush, continuing the deep accumulation of Laifen in motor technology, this electric toothbrush is equipped with Laifen's innovative self-developed servo system, which can calculate the vibration through a powerful algorithm, so that the brush head can achieve a super large swing, and realize the real "sweeping and vibration integration".
Different from the mechanical limit vibration of traditional electric toothbrushes, the Leiffen Sweeping Electric Toothbrush not only greatly increases the cleaning area, but also allows the bristles to remove food debris and plaque from between the teeth in a safer way, which is more suitable for the Pasteurization method and reduces the possibility of wedge-shaped tooth defects caused by improper brushing methods.
In addition to the self-developed innovation in the motor servo system, the process of the Leifen sweeping electric toothbrush has further moved towards high quality, using 11 times of continuous stretching integrated molding process, this continuous (stamping) stretching process has been used in Apple's high-end Mac Pro, which not only has to create a cylindrical shape, but also to keep the surface of the shell smooth, the yield rate of the production process is very challenging. The whole appearance is very futuristic and integrated, bringing an integrated seamless body panel with a sense of science and technology, which can not only avoid dirt and dirt, but also have a better waterproof effect, making the product lighter, thinner, shorter and smaller, while taking into account the appearance and product texture.
How difficult is it to apply a mobile phone-level process to an electric toothbrush? There is an old saying in the machine circle, "The higher the degree of metal integration, the lower the yield rate." This is because the processing process of "integrated molding" includes CNC machining, spinning molding, casting, forging, stamping and other processes, and also solves many problems such as unaffected signals, convenient placement of parts, and tight coordination of components.
The more processes there are, the greater the probability of errors, so the "one-piece molding" process is a difficult and costly new challenge for Lapfen, for which the choice of such a process requires both competence and courage.
But only by constantly denying and abandoning can we bring the ability to continue to innovate and the courage to move forward for the brand, and bring a higher quality experience to product users, which is also the mission of "extraordinary masters" in every field.
In the future, as "extraordinary" becomes the belief of more and more domestic brands such as Huawei and Laifen, domestic brands will continue to move forward on the road to perfection and perfection, so that domestic brands can go out of China and go global, create more "extraordinary masters", and achieve classics and legends.