-Encounter in the winter of "Yellow Dragon"-
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At 14:17 on October 24, the annual cumulative number of tourists received by Huanglong Scenic Area has broken through the highest record of 2497042, setting a record high in the number of annual tourists received by the scenic spot since it was opened to the outside world for more than 40 years. Fan Hao, a tourist from Shenyang, Liaoning Province, became the 2497043 tourist received by the Huanglong Scenic Area this year. In order to thank this tourist for helping Huanglong Scenic Area "go further", Huanglong Scenic Area announced that it would hire him as the "honorary spokesperson" of the scenic spot and give him a gift package for free visits to the scenic spot for life.
This year's Huanglong Scenic Area can be described as singing all the way and continuing to be popular.
As early as February, there was a peak of tourists in the Huanglong Scenic Area. In July, the Huanglong Scenic Area received more than 1 million tourists this year, setting a record high for the number of tourists received by the scenic spot during the same period. Summer and autumn are the busiest time of the year in Huanglong Scenic Area, and by September 16, Huanglong will receive more than 2 million tourists in 2023.
The annual number of tourists in Huanglong Scenic Area exceeded 2 million for the first time on October 16, 2012. Since then, the Huanglong Scenic Area has been shortening the time for this statistic to reach "2 million", a process that was interrupted by the pandemic in 2020.
In 2023, the tourism market will fully recover, and Huanglong Scenic Area will continue to break the record of "2 million" again, and show stronger momentum. In 2023, the number of tourists in Huanglong Scenic Area will reach 2 million, one month ahead of the same record in 2012. Previously, the fastest time for Huanglong to receive 2 million tourists a year was in 2015, but in 2023, this figure will be reached 17 days earlier than in 2015.
On the afternoon of October 24, the number of tourists received by Huanglong Scenic Area in 2023 exceeded the record of 2497042 number of visitors in the past year. This new record shows that Huanglong is still a high-speed traffic star.
In 2012, the concept of all-for-one tourism had just been put forward for two years, and many emerging scenic spots were still under construction and project approval.
Image source: yoy&牛牛
In 2023, the emerging scenic spots created by all-for-one tourism will be in full bloom, with Internet celebrity scenic spots everywhere and diverting tourists everywhere. At the same time, the new situation of cultural and tourism integration has also allowed tourists to have a new travel concept and a higher demand for travel experience.
At this time, the annual reception volume of tourists in Huanglong Scenic Area can break through the historical record and reach a new high, which has a connotation worthy of our careful exploration.
Over the years, the Huanglong Scenic Area has always played a very special role in the hearts of tourists, which is not only "white moonlight", but also "cinnabar mole".
Huanglong Scenic Area is famous for its seven unique features, such as "color pools, snow mountains, canyons, forests, tidal streams, ancient temples, and folk customs", and has the reputation of "Yao Pond in the World". Seeing the beautiful scenery of Huanglong has been the first motivation for people to check in for a long time.
Photography: Jiang Yuebin
Photography: Jiang Yuebin
Photography: Sun Jiapeng
Image source: Lao Su, an architect who is not in business
With the growth of people's scientific knowledge, the public's understanding of the Huanglong landscape has become more and more profound. The travertine landscape created by hundreds of millions of years of geological activities, the ecological wonders created by the mixed inhabitation of animals and plants in the north and south, the unique cultural event created by the integration of ethnic groups for thousands of years, and the grand occasion of alpine orchids created by biotechnology all allow tourists to understand the scarcity and preciousness of the Huanglong tour experience.
All this makes Huanglong in the hearts of tourists who have never been there, just like "White Moonlight", he didn't get it, but he never forgot it.
Therefore, when the impulse of "revenge travel" comes after the epidemic, many people will think that "if you want to do it, you can do it with a big ticket", even if you can't go to the sky, you can't go to the "Yao Pond in the World", which is most like a fairyland?
Photography: Yang Youli
Before going to Huanglong, Huanglong was like a "white moonlight". After going to Huanglong, Huanglong became a "cinnabar mole" again.
The Seven Uniques of the Yellow Dragon are not entirely in the same time and space. The Huanglong Temple Fair, which gathers folk programs in the Songpan area, is held in the summer, and you need to go there at a specific time to fully experience it. The Huanglong Alpine Orchid Festival, which is popular on the Internet, has attracted many people's attention, but the alpine orchids are scattered in the forests and valleys of Huanglong, and it is not necessary to see them all in the field. Alpine rhododendrons bloom in the wind in spring, alpine orchids compete in summer, colorful forests in autumn, and mountains and rivers are covered in silver in winter, all of which can be fully experienced by a trip to Huanglong.
At the same time, the climate characteristics of the plateau make the landscape of Huanglong change very quickly, maybe when you go to the sun is shining, when you come back, it is full of frost and snow. At this time, people can't help but think, if they stay for a while, can they also watch the Ice and Snow Yellow Dragon by the way? Tourists who have been to Huanglong feel that Huanglong is like a "cinnabar mole", loved but not loved enough, once had it but still difficult to settle.
At the opening ceremony of the Beijing Winter Olympics, Huanglong's ice and snow color pool made a stunning appearance, which stimulated people's interest in winter travel to Huanglong. After watching the Ice and Snow Yellow Dragon, I will feel regretful because I missed the Summer and Autumn Yellow Dragon. The rise of the Huanglong craze for winter travel has exacerbated this sense of tearing.
Longing brings people the motivation to pursue beauty, and regret always makes people want to continue their relationship. Whether it is "white moonlight" or "cinnabar mole", it will let a certain feeling take root in people's hearts, so that at a specific time, they will have a "trip to go". Therefore, the popularity of Huanglong Scenic Area in 2023 is actually a happy release of people's long-accumulated feelings.
In recent years, with the improvement of people's consumption demand, there are more and more emotional brands that represent higher added value. However, many popular Internet celebrity attractions also have the embarrassment of "snubbing in front of the door" after returning to normal. It can be seen that it is actually very difficult to accumulate public feelings.
With a highly scarce natural landscape, the Huanglong Scenic Area is the top stream when it debuts, and the "Nine Yellow Line" formed by Jiuzhaigou has long been a popular tourist route. The passenger flow of the "Nine Yellow Line" is still a barometer of the tourism market in Sichuan and even the whole country.
In recent years, with the increase of man-made scenic spots, people are more enthusiastic about the original natural landscape, just as they have seen more plastic surgery and love natural faces. As a "world natural heritage", the gold content of Huanglong Scenic Area has also attracted more and more attention.
Huanglong did not lie on the landscape resources to sleep, although the debut is the top stream, the scenic spot has been established for more than 40 years, but it has been climbing the peak.
Some people say that every bit of a woman's appearance is piled up with money and time. However, Huanglong's appearance is more difficult to care for than the appearance of beauties.
The fragility of the travertine landscape is comparable to the painting of terracotta warriors. The painted terracotta warriors fade when they come into contact with the air, and the travertine landscape may never be repaired with just one foot on it. And, even if there is no human destruction, the travertine landscape will naturally decay. Luckily, nature has given us time to protect and rescue travertine landscapes.
From the beginning of the establishment of the scenic spot, the Huanglong Scenic Area has put the protection of the natural environment in the first place. Garbage cleanup, water quality monitoring, and tourist behavior guidance are all unremitting efforts in the Huanglong Scenic Area.
In order to improve the efficiency of pollution prevention and control, Huanglong Scenic Area has always been a loyal supporter of advanced environmental protection technology. In order to protect the travertine landscape, Huanglong has reached scientific research cooperation with a number of institutions and units. Today, Huanglong is not only a tourist attraction, but also a hot spot for scientific research. During the Alpine Orchid Festival in 2023, the reports of scientific research achievements related to Huanglong are already dazzling.
In August 2020, a tourist vented his emotions by destroying roadside facilities in the Huanglong Scenic Area, which greatly stimulated the nerves of the staff of the scenic spot. In order to guide the behavior of tourists, the Huanglong Scenic Area has carried out a lot of popular science propaganda to tell the public how to protect the travertine landscape.
Scientific research activities have greatly improved the nature conservation technology of Huanglong Scenic Area. The protection and breeding of alpine orchids has given birth to a new brand of alpine orchid festival, which has made alpine orchids faintly become the eighth unique trend of Huanglong. At the same time, the new format of scientific research tourism is also being explored and brewed.
Photography: Sun Jiapeng
The popular science activities not only let tourists better understand the protection measures of the Yellow Dragon, but also interpreted the scarcity and preciousness of the Yellow Dragon landscape from a scientific point of view. This invisibly injects a deeper connotation into the natural landscape of Huanglong, and also increases the public's yearning for Huanglong.
While taking the initiative to build momentum, Huanglong's response to the external environment is also an important starting point for him to accumulate public feelings.
The article depicting the colorful pool was included in the interest books for primary school students, and the Huanglong Scenic Area had a dream linkage with the children, encouraging parents to take their children to experience the colorful pool in the textbook by promoting the preferential policy for children's tickets. In August this year, a research team composed of more than 10 students from many colleges and universities across the country came to the Huanglong Scenic Area to find the colorful pools described in the textbooks, confirming the "Yao Pond in the World" in childhood memories, and also exploring the causes of the formation of Huanglong travertine in the research classroom, understanding the super-large projects of the microscopic world in the water, exploring biodiversity, and collecting the sounds of nature.
Young people always have a new way of interpreting natural landscapes. Therefore, Huanglong used the scenic spot as a stage for young people to carry out creative costume catwalks, national costume catwalks, and wedding photography.
Thanks to the focus on people of all ages, the main tourist flow in Huanglong Scenic Area is tourists between the ages of 24 and 60, and the number of tourists under the age of 18 is also increasing.
At the same time, Huanglong also pays special attention to the needs of specific groups of people.
For the photography community, Huanglong has photography-related activities over the years. In March this year, the famous star photographer Dai Jianfeng (Jeff's journey to the stars) and Huanglong's full-time photographer were invited to conduct a vivid and spectacular live broadcast of "Yao Chi Watching the Stars". During the National Day holiday, led by the Sichuan Provincial Department of Culture and Tourism, Huanglong Scenic Area joined hands with the HUAWEI Mate60 series to invite Huawei fans to start the journey of image creation of the earth color card.
For outdoor sports groups, on May 1 this year, Huanglong Scenic Area cooperated with many parties to launch the "Speed Climbing Huanglong" extreme endurance race.
For the cycling group, on the occasion of celebrating the 70th anniversary of the founding of Aba Prefecture, Huanglong and Harley Motorcycle HOG Club jointly launched the "Sea and All Rivers" Harley (HOG Club) Red Tour, organizing 120 motorcycles to enter the "Yaochi Huanglong Jumei Songpan".
While focusing on specific groups of people, Huanglong has also deeply built a unique culture.
In terms of folk culture, Huanglong has a Huanglong temple fair that gathers folk programs in the Songpan area. In terms of red culture, the Huanglong Scenic Area relies on the Red Army's Long March Monument Monument Park to build a patriotic education base, and this year, the digital exhibition hall of the Red Army Long March Memorial Hall has been upgraded and transformed in the "Smart Huanglong" plan.
The Huanglong Scenic Area is also a haunt of wild giant pandas, and the photos of giant pandas taken by monitoring equipment will attract public attention every time they are released. Among them, the photos of giant panda mother and child traveling were once popular on the Internet. This year, the Danyunxia Giant Panda Conservation Station has completed the renovation and upgrading, which will undoubtedly bring more giant panda news to the Huanglong Scenic Area. It may not be long before we see the giant pandas in the red foliage forest. Although these contents are not something that tourists can experience in person, they also make people have more longing for the Huanglong Scenic Area.
In general, Huanglong's method of accumulating public feelings has three main points: keeping his own advantages, caring about the feelings of the public, and cherishing the public's concern.
Today's Huanglong can already be said to be a "head traffic scenic spot". While gathering popularity, Huanglong is also diverting popularity. Munigou and Zhaga Waterfall are emerging scenic spots created by the diversion of popularity in Huanglong Scenic Area.
In recent years, Huanglong has played a leading role and integrated the scenic spots in Songpan, forming a whole tourist route integrating natural landscapes, red culture, folk culture, tea and horse culture, and Tibetan and Qiang customs.
Inside, the formation of the Huanglong as the center of the "Jumei Songpan" tourism loop. Outside, Huanglong and Jiuzhaigou together form the "Jiuhuang Tourism Loop" that covers most of the western Sichuan region.
Such an inner and outer ring line, while sharing the "Internet celebrity effect" of Huanglong, also enriches the tourism experience of Huanglong. Turning competition into symbiosis is a better solution to build brand reputation, so that the content experience of "tourism + scientific research, tourism + education, tourism + sports, tourism + red resources" in Huanglong Scenic Area has a more solid foundation.
At present, Huanglong Scenic Area is adopting the development strategy of "one district, two models, four areas and eight promotions", with the goal of "building a world-class tourist attraction in Huanglong". Two of these examples are the creation of "Best Practices in World Heritage Management" and the establishment of a model for the protection and management of World Natural Heritage sites; Create a "practical example of integrated development of culture and tourism" and establish a model of integrated development of culture and tourism.
These two models have clarified the standards for Huanglong Scenic Area to build brand reputation, and also provided a strong guarantee for Huanglong Scenic Area to maintain the "long red effect".
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