On October 15, the 2023 Qingdao Sea Marathon started. At the Jiaozhou Bay Bridge, tens of thousands of marathon enthusiasts "tread the waves and chase the wind" and staged a realistic version of "Fast and Furious".
After a blockbuster return after three years, the Qingdao Sea Marathon has developed into a comprehensive brand event integrating the Expo, online and offline series of runs, cultural and creative products, and public welfare activities. As the official sponsor of this event, Fulong Energy has also attracted wide attention in the industry.
Vitality shines, blooming "sea marathon"
Founded in 2017, Qingdao Sea Marathon is currently the only sea marathon in China and a silver medal event of the Chinese Athletics Association.
The food board noticed that as the official sponsor of the 2023 Qingdao Sea Marathon, the vitality of the mushroom dragon energy permeated every corner of the event: from the exposure of the oversized "dragon" LOGO visual image, to the sponsorship of the event clothing to escort runners throughout the process, to the careful construction of a special "energy supply station"... Inside and outside the arena, the ubiquitous mushroom dragon energy bloomed passionately, becoming a beautiful and unique landscape.
It is no exaggeration to say that in the second battlefield of the Qingdao Sea Marathon, the energetic and shining mushroom dragon energy "ran" in front, and also let its own brand influence be fully released.
Quality witness, win the favor of more contestants
In particular, it is worth mentioning that the "energy supply station" created by Mushroom Dragon Energy for the event has sprung up and has become an Internet celebrity check-in point for countless runners and runners.
Judging from the long queue and enthusiastic feedback on the scene, the reason why Fulong Energy is so popular is that in addition to the careful booth design, enthusiastic event service, and interesting communication and interaction, its hard-core product strength is the decisive factor. It is reported that the mushroom dragon energy draws inspiration from the classics of traditional Chinese medicine, and uses rare mushrooms such as grifola, white ginseng, Cordyceps militaris, yellow umbrella and Chinese medicinal materials with the same origin as yellow essence, ginseng, jujube and other medicinal and edible Chinese medicinal materials as raw materials, through low-temperature extraction technology, extracts 8+X natural plant active substances in raw materials, effectively maintains the activity of nutrients at the same time, and helps people to find a good state of vitality.
At the same time, relying on modern advanced technology, Mushroom Energy has achieved 0 fat, 0 added sucrose, 0 synthetic preservatives, and 0 synthetic pigments, and the product characteristics of "natural, healthy and nutritious" are more in line with the consumption habits of young people, and it is an extraordinary choice for healthy drinks.
Fancy pet fans, build a sports consumption scene
Running is an upward vitality, and it also conveys a healthy and positive attitude towards life.
The food board found that by sponsoring the Qingdao Sea Marathon, Fulong Energy aims to seamlessly connect with the new generation of consumers through a series of marketing innovations. Therefore, in terms of interaction, Mushroom Dragon Energy did not choose to "blunt implantation", but carried out "fancy pet fans" throughout the event, providing energy replenishment and vitality blessing for more runners, while skillfully building a more youthful and fashionable sports consumption scene.
In fact, since the advent of the product, Mushroom Energy has always adhered to the principle of "from consumers" and "to consumers". In terms of consumption scene development, mushroom energy is suitable for overtime, meetings, classes, driving, manual labor, travel and other moments, perfectly "penetrating" into the lives of more young people, becoming an inseparable part of their daily life.
Autumn sugar set sail and sounded the rallying call to enter the national market
The burning bloom of the Qingdao Sea Marathon has successfully brought the mushroom energy into the public eye; During the recent autumn sugar in Shenzhen, Fulong Energy also achieved fruitful results.
Although industry insiders generally reported that this autumn sugar was "cold", the mushroom dragon energy broke out against the trend, not only handed over a beautiful report card, but also sounded the rallying cry to enter the national market. According to the data, in just a few days of the Shenzhen Autumn Sugar "Hotel Exhibition", Fulong Energy received thousands of high-quality customers, many of whom reached preliminary cooperation intentions on the spot. With the follow-up in-depth communication, more market investment reports are being released one after another.
In addition, at the 2023 China Food Industry Innovation and Growth Conference, Mushroom Energy won the "Innovative Brand of the Year" award in one fell swoop. Today, with the continuous detonation of brand potential energy, the market layout of Fulong Energy is also advancing rapidly, providing dealers across the country with a high-quality product and a new business opportunity for wealth.
brief summary
In the view of the food board, from shining Qingdao Sea Marathon to detonating Shenzhen autumn sugar, Fulong Energy has released a strong signal to the industry: dare to innovate and win the future! Whether it is concept leadership or product upgrading, Fulong Energy has injected a stimulant into the beverage industry and made people feel the charm of "different". Looking forward to the future, let's wait and see what kind of surprises the mushroom dragon energy will bring!