On October 16, Leifen new product launch conference was officially held, since Leifen sweeping electric toothbrush on the market, the word "technology inclusive" once again closely linked to Leifen, the outside world is not only curious, Leifen this time on the electric toothbrush will have any big moves?
Since the beginning of the high-speed hair dryer, the concept of Leifen technology inclusion has been well known to the public, and it has also been questioned by many people as an IQ tax, but Leifen spoke with strength and slapped the skeptics in the face. For the definition of technology inclusion, Leifen explained it as follows: "While allowing each product to exceed the level of the first echelon of the industry from performance to experience, we explore the possibility of making it easy for more people to experience by optimizing production management, supply chain and technology." "The electric toothbrush launched this time can be said to be an extension of this concept.
So, in terms of practical operation, how did Leifen achieve it?
The first is to break the technology premium, the current electric toothbrush market surface looks diverse, but in fact, as the core technology point of electric toothbrush toothbrush motor and material research and development is in the hands of a few enterprises, "At present, there are not many electric toothbrush brands with independent motor technology in the domestic market, in addition to the global leader Philips and Oral-B can achieve motor self-supply, most domestic brands of motors rely on imports or are in the research and development stage.
"Technology monopoly will inevitably cause a technology premium, the current status of the electric toothbrush market is that the products of large brands are basically about a thousand yuan, but for young people to buy an electric toothbrush with so much money is not cost-effective, and in the later stage to continue to pay a high brush head purchase price, which leads to Pinduoduo 9.9 free shipping Many products have a huge market, but these products do not have brand endorsement, resulting in consumers in the first use of the experience is not good, and then lose interest in electric toothbrushes and even misunderstanding. The emergence of Leifen electric toothbrushes is to fill the gap in this market. At the press conference, Ye Hongxin announced that the price of new products is from 299 yuan, and the price of a few hundred to experience the industry's top products is also the development idea of Leifen high-speed hair dryer.
Unlike hair dryers, electric toothbrushes also have the continuous purchase cost of brush heads, Leifen's founder Ye Hongxin once said a very domineering sentence when making electric toothbrushes: "We don't rely on brush heads to make money", indeed, Ye Hongxin did what he said, the brush head of this toothbrush is only sold for 9.9 yuan, as a comparison, the price of the brush head of an overseas brand 9 series of the same performance is 129 yuan / 3 pieces, and the price of a brush head of a domestic brand is 79/2, 138/4 pieces, The Leifen team dropped another bombshell on the industry this time.
This heavy punch of Leifen smashed into the soft underbelly of the brand, and we look forward to more companies like Leifen to achieve "technology inclusiveness" and use technological breakthroughs to reduce product prices instead of reducing product prices with product quality.