Recently, according to the August car sales ranking, BYD Song PLUS Champion Edition sold a total of 32,850 units in August (36,940 units according to the Automobile Dealers Association), an increase of 9.5% month-on-month, winning the 15-200,000 SUV sales championship and ranking the top 2 SUVs in all categories. Among them, the Song PLUS DM-i champion version sold 23,100 units, winning the sales championship of plug-in hybrid SUV for 19 consecutive months.
With the support of benchmarking strength, we will continue to stabilize the SUV market structure
In March this year, the sales of the Song PLUS series exceeded 500,000 units in two years after its launch, becoming a new energy SUV for the Chinese brand zui to reach this milestone, shaping the market's recognized benchmark of value in the same class. In June, the Song PLUS Champion Edition was a hot seller, and won the SUV sales championship for the first full delivery month, which not only reflected the recognized product value, but also demonstrated its solid market leader. In August, the sales of the Song PLUS Champion Edition reached a new high, continuing the sales strength. This also confirms that the Song PLUS Champion Edition, which has completed the value advancement, is based on high product value, once again meeting user expectations and accelerating the popularization process of new energy.
In the ever-changing Chinese auto market, Song PLUS firmly holds the top position in the market segment, and has ranked first in the sales of all SUVs several times, reshaping the pattern of the SUV market. From the perspective of the overall market, in the past three years, the share of mainstream joint venture brands in the 100,000-200,000 yuan market has declined from nearly 70% to less than 40%, while the share of independent brands has continued to rise. On the other hand, from the perspective of its own sales distribution, the proportion of mainstream joint venture models of 100,000-200,000 yuan has dropped from 66% to about 50%. Song PLUS, which won the SUV sales championship in 2022, is undoubtedly the main leader leading the market change.
Since its listing, Song PLUS has achieved a "dimensionality reduction strike" on traditional fuels with the innovation and subversive experience of new energy core technology, gradually changed the mainstream consumer group's concept of new energy vehicles, and broke the monopoly of mainstream joint venture brands on the compact SUV market in one fell swoop, changing the market pattern. At the same time, under the leadership of Song PLUS, more and more independent brands have joined this market, making new energy bigger and stronger, and achieving a collective upward breakthrough of Chinese brands. The arrival of the Song PLUS champion version, with the strength to advance the hot sales momentum, further expand the leading position, and hold the market discourse power in the hands of Chinese brands themselves.
In line with user needs, the value of the champion version is advanced
The solid hot sales situation of the Song PLUS Champion Edition, the deepening and rewriting of the market pattern, is inseparable from focusing on the needs of mainstream users and steadily surpassing the self-evolution ability. Based on the research of more than 500,000 real car owners, the Song PLUS DM-i Champion Edition increases the pure electric range to 110km and 150km (NEDC working conditions), and the 150km model is equipped with FSD frequency variable damping shock absorbers as standard, comprehensively improving the convenience and comfort of using the car. At the same time, the Song PLUS EV Champion Edition brings a new combination of pure electric range of 520km and 605km (CLTC working conditions), and brings users a better car experience by upgrading the eight-in-one electric drive system and a wide temperature range high-efficiency heat pump system.
At the same time, the appearance of the Song PLUS Champion Edition adopts the design concept of marine aesthetics, and the overall becomes more youthful, exquisite and dynamic. In the interior, its configuration level has also been comprehensively improved, with a built-in 5G baseband DiLink intelligent network connection system, integrated super sense seats, NFC digital keys, dual 15W mobile phone wireless charging, Infinity luxury audio and other rich high-end configurations, bringing users a class-leading high-value enjoyment and consumption upgrade experience.
Epilogue:
From 500,000 units in two years to the continuation of the sales momentum of the champion version, BYD Song PLUS has successfully broken the monopoly of joint ventures in the same level and has become a unique high-value SUV model of Chinese brands. In the future, under the guidance of the value of "transcendent progress", the Song PLUS Champion Edition will continue to enhance the market position of China's new energy vehicles, lead Chinese automobile brands to flourish upward, and write a new chapter.