It's fun! The Ligue 1 League, one of the five major leagues, is actually "streamed" for the 2024-2029 broadcast rights auction! Surprised or not? Surprised? How can Ligue 1, one of the five major leagues, be mixed up like our Chinese Super League? In the past, our Chinese Super League could not sell the "naming rights" and had to run naked, and the Ligue 1, one of the five major leagues, the "package price" of 500 million to 800 million euros for five-year broadcast rights was actually auctioned! It's really weird! In other words, broadcasters have lost confidence in the attractiveness of Ligue 1 in the next 5 years, and they have lost even the interest in raising their cards! Could it be that the future Ligue 1 can also allow fans to enjoy a wave of free? Although it is not a free meal, it is at least an appetizer, not to mention a free gift?
To be honest, as an old fan who has watched Serie A grow up, Lao Tan also has a certain understanding of the European league. At that time, the scenery of the Serie A "Little World Cup" was peerless, and there were many well-known big names in the world who were proud to join Serie A, and even the famous king Maradona did not hesitate to "commit" to the previously unknown Napoli! And Inter Milan, AC Milan and Juventus' northern three are attracting the world's heroes, and the "Little World Cup" is also named! ...... At that time, if Serie A said that it was the second in the world, perhaps no one dared to claim to be the first! Even if La Liga has a Champions League king like Real Madrid, Barça at that time can only be regarded as La Liga powerhouse at most; Even if the Premier League has a business operation unrivaled by Manchester United, Liverpool, Arsenal and the Premier League; As for Ligue 1, at most it is just a springboard for players to reach the giants! Therefore, at that time, the market appeal of Serie A did not have to worry at all, whether it was sponsors or broadcasters, they were willing to open the money bag!
But with the "last big name" Kaka being poached by Real Madrid, Serie A lost its "starlight" and inevitably gradually declined! On the other hand, La Liga, with the birth of Messi and Real Madrid's poaching of the top Cristiano Ronaldo from the Premier League, the two world football centers were pulled to the Iberian Peninsula in an instant! The match between Real Madrid and Barcelona is also known as the "world derby", and the battle between Messi and Cristiano Ronaldo is also regarded as the pinnacle showdown! ...... The match between Real Madrid and Barcelona even set a terrible record of "live broadcast in 182 countries and watched by more than 600 million people"! At this time, the president of La Liga still worries that La Liga broadcasting rights cannot be sold? In this era of visual economy, grabbing the broadcast rights of La Liga is grabbing the fortune tree! I have to admit that Lao Tan also began to pay attention to and become obsessed with La Liga at this time! Although I will still pay attention to Inter Milan, cheer for Mo's father's team, and then I am happy because Zhang Gongzi's team won the championship! But to be fair, from the beginning of paying attention to La Liga, I gradually knew the names of Getafe, Villarreal, Vallecano and Osasuna, and only then did I know that the pure-blooded Basque lion called Bilbao!
No matter how La Liga president Tebas bites his mouth and claims that "the departure of Messi and Ronaldo has no impact on La Liga", but since Ronaldo joined Juve to ignite a wave of heat in Serie A, Messi was then forced out of Paris by the cunning and damaged Laporta, we can clearly feel that La Liga's attention is declining, and at this moment, the Premier League has risen to the throne of the first league with its strong commercial operations and a hundred flowers. When the news of Messi joining Paris came out, the attention of Paris Saint-Germain's official account instantly rose from millions to tens of millions! It is precisely Messi who knows that Ligue 1 has not only Nice, Reims, but also Lens; Not only Leon, but also Lorient! Got to know Clermont, Brest, Strasbourg... That's the value of Messi! At this moment, he is not only a football king, but also a Ligue 1 ambassador! Every time Messi plays a Ligue 1 game, we get to know a new team: oh, they are a Ligue 1 club, and they look good...
It is clear that the Frenchman may have been as foolish as Tebas in underestimating Messi's value. In fact, when we were at the World Cup in Qatar, we had the most intuitive feelings. If you want to ask which team has the most fans in the 2022 World Cup, it must be Argentina! In the seven matches from the group stage to the final, each match is a sea of blue and white bars in the stands! Except for the fan camp against the team, everyone is Argentina fans, there is no neutrality! Just because of one person, he is Messi! However, the French stupidly ignored this. In fact, Tebass may be able to fool the past, but we can understand from the sharp reduction in Barca's commercial sponsorship and the withdrawal of sponsors after Messi left Camp Nou, in this world, as long as Messi is still on the pitch even if it is a walk, or as long as Messi still has the physical strength to walk on the court, even if he does not play and sit on the sidelines, it is the reason for sponsors to sponsor the team! Unfortunately, the treacherous and damaged Laporta miscalculated, Tebas insisted on not wanting to admit it, and Nasser and Campos followed Laporta at the same time. Under the noise of the arrogant fans in Paris who could not afford to lose, Messi, who was seriously unjustly treated, decided to leave, and did not even have the will to wave his hand. Since then, there are no more ball kings in Paris...
When Messi appeared in Miami somewhat unexpectedly hugging with former heartthrob David Beckham, it also set off a football boom in the MLS! Whether it is Miami or the entire MLS, with the joining of Messi, the attention has increased by more than one notch! And David Beckham made a lot of money because of Messi's joining. Especially when Messi led Miami International, the underbelly division of the league, to counterattack all the way and win the North American League Cup, it made the fans of the United States ecstatic: the king Messi did not come to the pension to pan for gold, but to continue to bring them the performance of the king of the ball! Even because of Messi's performance in the national team, he will bring back a "golden ball" for Miami International and even the entire MLS! Let me ask, if there is no Messi joining, who will pay attention to the American Professional League, which the Americans themselves do not pay attention to? How could David Beckham's Miami International double its share price in an instant?
In fact, when Neymar went to Ligue 1, it also brought considerable attention to the Ligue 1 league, after all, as Messi's successor, Barcelona crown prince and the third person in the world, Neymar's influence was not as good as Messi's, but it was also a handful! Neymar is also the only person in this world whose small football technology can be compared with Messi, and even surpasses Messi in terms of technical "fancy" and ornamentation! However, the Parisian and French fans did not cherish it, they did not show due respect for art, let alone show due respect for the king! When they booed, abused, cursed Messi and punished Messi with three stops on "trumped-up" charges, it was enough to prove that the selfish and hypocritical Paris rogue fans did not deserve to have the king, and Ligue 1 did not deserve it either! ...... Now that Messi is gone, Neymar is gone, how long can Mbappe, who stayed just for the 90 million loyalty award, stay in Ligue 1? What's more, people have already expressed their clear attitude of "leaving immediately after winning the loyalty award"! ...... All gone, what is left of Ligue 1? No wonder the broadcast rights of 2024-2029 cannot be sold, "streaming"! Broadcasters are not fools!
#Brilliant Flower Creation Challenge##Ligue 1##Messi#