#秋日生活打卡季#
This National Day someone suddenly caught fire.
1 million fans in 10 days.
Which domestic entertainment star did this heavenly wealth give to.
Take a look.
It's confusing:
No paragraphs, no gimmicks, not even content.
It's croaking big white teeth, roaring two voices, accompanied by a musical transition.
It has received more than 4.25 million likes, more than 270,000 comments, and 200,000 collections.
This young man named Yu Wenliang is dressed in an unruly style and the angle of death on his face, basking in his daily life.
Fire.
And below his comment area, netizens popped out photos that they liked very much but did not dare to post moments of friends, shouted the small luck in ordinary life, and revealed the troubles and disappointments encountered.
Yu Wenliang's comment area has become an electronic family for countless netizens, where ordinary people gather to give each other cyber warmth.
For a while, "Yu Wenliang cured the ordinary shame of ordinary people" became a hot topic.
Some say they were moved by his rustic sunshine.
Some people say that they are tired of watching celebrity Internet celebrities, and now it is the turn of ordinary people to become the protagonists.
Whether this is the case or not.
You'll find that the web winds have never been more respectful than they are today:
Ordinary.
But does Yu Wenliang's popularity represent an ordinary victory? Sir is not questioning Yu Wenliang himself, but the expectations that the outside world has placed on him, like a layer of gold-plated paint, I am afraid that it will be difficult to experience the polishing of the years.
In today's lonely idol drama.
Netizens borrowed "ordinary" to DIY an idol drama that soothes their hearts.
01
everyman
Whoever becomes popular will be pickpocketed.
Yu Wenliang is no exception.
A few days after becoming popular with the label of "ordinary people", he was identified by a magnifying glass as a 24K pure ordinary person.
He himself responded positively: "There is no team, the content is completely random, and the device is only a second-hand Apple phone." ”
Even if he looks dark-skinned, has two mustaches, and wears sportswear and big pants, he looks grassy and dick.
But gradually some people feel that he can present this side without scruples, which is not completely "ordinary".
First of all, appearance.
Although the appearance is not stunning, it is not to the point of needing to look anxious.
The figure is more fleshy dressing, undressing, pectoral muscles and abs, which is the result of self-discipline exercise.
Then, there are new media capabilities.
His editing and camera movement is really not something you want to learn.
Not to mention the sense of lens and self-expression, which are the gold-like qualities of this video traffic era, which are the envy of many content creators and i people in society who dare not appear in real life.
There are also sharp-eyed netizens who found that ordinary casual hair, flashed Balenciaga, Adinike...
Of course, Sir does not think that only the bottom can be said to be "ordinary people".
And Yu Wenliang no matter what, his confidence and happiness are at least real.
It's not so much that he's ordinary.
It is better to say that he has what ordinary people want to do but can't, let go of himself.
What are real ordinary people doing?
In discipline and self-repression.
They can't show themselves like Yu Wenliang, because they believe that being appreciated has a precondition:
Either you are good-looking, rich, or you have a proud education.
Otherwise, it's not worth showing.
Even if it is shown, it will be snubbed and ridiculed because it is ordinary.
Ordinary people are required to prove that they are not ordinary in order to gain value.
But the truth is that the older you get, the more you realize your identity that you can't change:
So accept the ordinary.
It has become an antidote to anxiety and internal friction.
In the past, everyone watched idol dramas because they yearned for the day "I can be the same".
And today everyone appreciates people who declare ordinary people with high profile, and they feel that they are no longer excluded, and it turns out that "you are the same".
02
When "ordinary" becomes the traffic password
Yu Wenliang and his fans may be ordinary.
But once "ordinary" has a powder absorption effect.
It can't be that simple.
Just like the people who drink the fat house happy water are ordinary, but the manufacturers who can sell the fat house happy water to the world must not be ordinary.
So, who is "making the ordinary"?
Simply put, ordinary Yu Wenliang can fire out of the circle at such a speed, and it is impossible to have the blessing of platform traffic behind it.
And what about most ordinary people?
This world is by no means lacking in ordinary, but it is often a two-point line, day after day, only liked by relatives and friends.
So.
It's not so much that ordinary people Yu Wen is angry.
Rather, this year, the theme of "ordinary" caught fire.
The recently popular song "Big Dream" condenses the lives of so-called ordinary people in 7 minutes and 55 seconds.
This year, two Internet celebrity check-in points, Zibo BBQ and Tianjin Diving Uncle.
Daily Hot Topics:
"Young people began to consume in reverse", "Everyone is Yu Wenliang", "Challenge 200 yuan to eat XXX"...
In short, it is impossible for major platforms not to understand, "ordinary" is a hot spot, it depends on how you chase and how you shape the typical.
Driven by this environment.
Ordinary, in fact, also very volumed:
If you are ordinary, I will be more ordinary than you.
Yesterday a hot search, #100 yuan eaten all over the Northeast morning market party apologized #.
Why apologize for eating breakfast market for 100 yuan?
Sir saw at a glance that it turned out that the blogger challenged how much breakfast he could buy at the Northeast Morning Market for 100 yuan, and found that he couldn't finish it.
But in reality?
Many locals fake that their breakfast downstairs is indeed cheap, but it is not to the point of five cents and 1 yuan, can you not exaggerate the price in the northeast.
Why is this happening?
Because there are many videos of the Northeast morning market or other cheap markets now, everyone loves to watch it, and there is a healing feeling of enjoying the freedom of consumption in the distance of others with a tight salary.
But the result is that there are too many similar videos, and if you are not cheap enough, it is not easy to catch fire.
So vloggers also had to roll in.
Rush to compare who is cheaper and more "mundane".
Sir does not deny the value of the ordinary.
But the doubts are.
Those myths created from the ordinary.
Like the explosive Zibo barbecue, the combination of small stove, small cake and green onion does have its own characteristics, and the price is fair.
But after becoming a phenomenon, can Zibo BBQ carry so many expectations that are bet on it?
When the ordinary returns to the ordinary, it is bound to usher in cooling.
A large number of barbecue shops are being transferred.
The scone machine is set, but the cookies are not in demand.
△ 58 Zibo store transfer information in the same city
Being scammed into traffic by "ordinary" is not terrible.
The scary thing is to walk into the "trap of ordinary people":
Thinking that ordinary people can really be seen, lowering their own requirements, changing their ideals, and burrowing into the standardized "ordinary human shell" of the outside world.
Such ordinary, is there still a distance from mediocrity?
03
The unsolvable dilemma of ordinary people
Indeed, everyone is an ordinary person.
But.
There is a difference between "ordinary" and "ordinary".
Take the songs about ordinary people in two capitals as an example, "Big Dream" and "Ordinary Road".
2014's "Ordinary Road", although singing "ordinary is the only answer", but it poked the true thoughts of ordinary people:
Everyone thinks they are extraordinary, extraordinary.
Even if it's accepting the ordinary.
You must also experience the scenery first and resist the top.
Just like Pu Shu in "Ordinary Road" and Han Han in the movie "After the Meeting".
A national singer, a former writer, racing driver, director.
Their ordinariness is "through the sea of people" and "asks the whole world":
I used to cross mountains and seas
Also through the sea of people
I've asked the whole world
Never got an answer
"I used to ruin everything and just wanted to leave forever."
Maybe you want to leave too.
But perhaps even more ironic is the thought: How much do I have, and how can I destroy it?
The same expression is ordinary.
"Big Dream" in 2023 may be more in line with the current state of mind of most people, and the ordinary in the past turned out to be unusual, and even a "mistake".
I am sixty-eight and my mother is gone
The second eldest divorced and handed over the baby to me
What to do
He said to break in while you're young.
Maybe when you come back, you'll have a scene.
I just ask him for peace
Too many mistakes are always repeated
What to do
A lyric in "Big Dream", "go out and break in", once the normal life and ambition of countless people, has now become "too many mistakes, always repeated".
Are ordinary people also being disciplined to have only one correct appearance?
Now, the right ordinary people.
It is a person who has always been moving according to the rhythm of society.
Going to school, going to school, looking for a job, working, getting married, having children, busy with schoolwork and busy with your own marriage, worrying about your children's life events.
Do what you need to do at every point in time, even if you don't know why, don't know what to do.
This is indeed the norm for most ordinary people today.
But.
Who in the end stipulated that ordinary people can only live along such a single track?
It is the imaginary "pot lid".
In "After the Meeting Forever", Jiang He (played by Chen Bolin) gave Ma Haohan (played by Feng Shaofeng) an experiment, put frogs in a cold water pot, lit a fire, and boiled.
A typical "boiled frog" experiment.
But the river itself wants to overturn this statement, and when the water begins to boil, the frog is also about to jump out.
The frog began to notice
Animals change according to their environment
Everything will pass naturally
Frogs don't trap themselves
Himself will jump out
This is the reality
Unexpectedly, Ma Haohan closed the lid of the pot with a backhand, blocking the frog's "escape path".
That's the reality
At present, ordinary people seem to put themselves into the situation of these two frogs, since there will always be a pot lid to seal the way out, then obediently stay in the pot.
But is it safe to stay inside?
From "Ordinary Road" in 2014 to "Big Dream" in 2023, the ordinary life of ordinary people has shrunk more and more, and it seems that only a single template remains.
Just like most domestic dramas about the lives of ordinary people today.
Family drama, mother-in-law and daughter-in-law quarrel, husband and wife cheating, children "chicken baby".
Workplace dramas, the workplace has still become the background board of love idol dramas.
Just like the people in "Twenty Not Confused 2" who "locked their hearts and loves" at the beginning to engage in careers, and finally collectively opened a new relationship.
It may not be that domestic dramas have lost their imagination, but that everyone has no time to imagine:
I prefer to stay under the "lid" than to open the "lid".
Rather than take risks, they are more willing to seek stability, study, work, get married, and have children.
Taking the "mass route" and copying the lifestyle of others in a stable life seems to be the "safety card".
But.
Is it really always safe?
And what motivates ordinary people to believe only this set of "security rules"?
Times have changed.
Sir seemed to have said something nonsense.
The cries in the distance are deafening, the economic contraction in the near future is imminent, and after three years as if everything happened and as if nothing happened, who does not know that times have changed.
The question is, under the changes of the times, will the change of people necessarily have the right direction?
People are changing.
In an increasingly conservative society, the elitist, struggle-style discourse of the past "love to fight to win" is now invalid.
From love to struggle to stability, seek an "iron rice bowl", blow with the wind, it seems that this will not be blown down by the wind of the times.
Is it wrong to adapt to the times?
That's right.
But.
How to adapt to the times?
Sir wanted to tell a story.
Zhang Yimou's former co-worker Lei Peiyun, the real experience he told in "Thirteen Invitations".
In the mid-80s, the development of state-owned enterprises was in full swing, and soon after the reform and opening up began, he chose to resign and go to sea.
A leader at the time said: As soon as the policy changes, he is finished.
Later, a year passed, and Lei Peiyun met the leader again. The leader said: "It's not good, this time people forced me to lay off my job and pay 200 yuan a month."
At that time, Lei Peiyun, who earned two thousand yuan a day, did not say anything, and he was afraid that one day the policy would change again.
He and the leader, who in the end conformed to the times?
No one dares to pack tickets.
Because:
As soon as the policy changes, he is finished.
In front of the mountains of the times, ordinary people are just grains of sand and dust.
Whether it is to run away or stay, ordinary people's arms cannot twist the thighs of the times after all.
The wind of the times has been blowing, and the times have been changing.
Leaving or staying, neither is the right answer.
The plight of ordinary people has always existed.
It is the success path of "ordinary me today, will become extraordinary in the future" in the past, which makes people go narrower and narrower today.
So everyone pointed to the ordinary and said: this is the answer.
But Sir thought.
To truly accept the ordinary is to respect from the heart, to change the social evaluation standards, and to ensure that an ordinary person can live the sense of dignity that he deserves from all aspects of system and welfare.
Instead of encountering confusion, turn around and look for comfort.
Because it sounds more like opportunism.
Fear is fear.
We pretended to accept.
But he is still afraid and despised of the ordinary, and when he has the opportunity, he is ready to abandon the ordinary at any time and accept it temporarily:
That's all there is to it.
The picture of this article comes from the Internet
Editorial Assistant: Untamed 8 Baohan