Honda is truly a "price butcher"! The new SUV dropped from 180,000 to 110,000, but it is difficult to find a car overseas

For many consumers, Honda is a highly competitive Japanese car brand. In the era of fuel vehicles, Honda cars are even more influential than Toyota, and the Civic, Accord, and Fit are known as Honda's hot-selling three-piece set. However, in the era of electrification, Honda's vehicle sales began to decline, so it launched a low-price strategy.

Let's ask, if a Honda SUV close to 180,000 yuan is directly reduced to 110,000 yuan, and there is no need to pay purchase tax, will you consider? This new car is the Honda e:NS1.

Honda e: NS1 positioning is a small pure electric SUV, the original pricing is actually some problems, the manufacturer's guidance price of 17.5-218,000 yuan, now after the terminal discount, the lowest reduced to 110,000. I think 110,000 is the real value of the new car, so this price reduction is just a return to the value of the new car itself.

This Honda e:NS1 can be regarded as an electric version of Binzhi, but because Chinese consumers do not like this simple and crude upgrade, sales are very low, with sales of only 155 units in June this year. Interestingly, Honda exports the e:NS1 are larger than domestic sales, and Honda exported about 600 new vehicles during the same period, because the Chinese production base is responsible for global production.

It is worth mentioning that in August this year, this Honda e:NS1 officially landed in the UK, equivalent to about 410,000 yuan, and also achieved good sales. In fact, whether in the UK or the European market, consumers are not very aware of the disadvantages of switching from oil to electricity, they are more concerned about energy consumption. As an SUV, this Honda e:NS1 has a small size, low drag coefficient, and because it is an oil to electricity, the power system is weak, so the energy consumption is low, which has become an advantage in the foreign automobile market.

The exterior design is very similar to the Binzhi car we have seen, and there is also a visual sense of a small crown. 17-inch wheels, straight waistline, and through-the-top taillight design have become the distinctive features of this Honda e:NS1. In terms of body data, the new model has a length, width and height of 4390/1790/1560mm and a wheelbase of 2610mm.

The interior design adopts a dual-large screen design, in which the central control screen size has been upgraded to 15.1 inches, and the Honda connected car system is built-in. In addition to entry-level models, the L2 intelligent driving assistance system is standard on all models, and even equipped with a segmented large sunroof, LED high and low beam headlights, LED daytime running lights, and LED fog lights.

As for the power system, the Honda e:NS1 adopts a single-motor drive, the total power of the motor is 182 horsepower and 204 horsepower, the total torque is 310Nm, and the matching ternary lithium battery has a pure electric cruising range of 420km and 510km, respectively.

Although the Honda e:NS1 sells average in China, it is relatively hot abroad, and it can be sold at a higher price. In fact, I think it is not because the new car has a strong product, but because Honda is more likely to enter overseas markets. In time, Chinese cars will enter overseas markets significantly, and I think it will perform better.