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Wen 丨 Chu Ba was not troubled
Editor丨Junhachi didn't worry
preface
The continuous strengthening of China's manufacturing capacity has made the development of many industries also thriving, and it is also going abroad and going to the world. But there is such an industry in China, obviously in Vietnam quickly occupied most of the market in this field, but it quickly fell to the bottom, and even let the same competitor Japan regain the dominant region.
China's motorcycle industry
Transportation tools for people's lives is a rigid need, especially in the development of the times, in order to better adapt to the pace of development, and travel efficiency, the development of motor vehicles has become a focus of people's livelihood development, and motorcycles are one of them.
Compared with the car such a means of transportation, motorcycles in short-distance travel is more cost-effective, and in terms of price is also more advantageous than cars, after all, at the beginning of the era of motorcycle development, cars are not everyone can buy, compared with the emergence of motorcycles not only make people's lives have a new head, but also new changes.
The development of China's motorcycle industry was still in the early twentieth century, when China still imported motorcycle technology to learn, which was a high-end product at that time, and with the development and research and development of China's motorcycle industry, especially China's productivity has gradually recovered, motorcycles have gradually had China's own brand.
Until the middle and late twentieth century, China's motorcycle business was popularized in China, although it is still a relatively high-end product, but it can still reach mass production, many people can also afford it, for the travel of Chinese people has made a huge improvement, and around the twenty-first century, China's motorcycle industry development has been relatively mature.
And at that time, the motorcycle industry, the development in China is gradually saturated, at this time it is necessary to open up overseas markets, that is, the first step for Chinese motorcycles to open the door to the world, of which the Vietnamese market is a good target.
At that time, Vietnam's motorcycle market has actually been occupied by other countries, that is, Japan, in the 90s of the twentieth century in Vietnam, Vietnam with the implementation of reform and opening up, the country has gradually become richer, the quality of life of the people has to be improved, and motorcycles as one of the more high-end products of the era, the demand has gradually increased.
And at the time, motorcycles could be called a status symbol, very similar to today's automotive industry. At that time, Vietnam was just starting, self-sufficiency was difficult to complete, Japan at this time in advance to focus on this market, such as Japan's Toyota, Yamaha and other enterprises, as early as the 80s began to layout, and after Vietnam's economic recovery, won the Vietnamese market in one fell swoop.
And Japan's level of science and technology is not weak, the quality of their motorcycles is loved by the local people, although the price is more expensive, but practical, plus no one else competes in the market, and even once dominated the market of Vietnam's motorcycle industry.
However, with the development of China's motorcycle industry and the strong impetus of China's productivity, Chinese motorcycles are no worse than Japanese motorcycles, and most importantly, China adheres to this good quality and low price to settle in Vietnam, which once turned Vietnam's motorcycle industry upside down.
China occupies the Vietnamese market
With the development of the times, many motorcycle companies in China have gone abroad and entered the motorcycle market in Vietnam, such as the Lifan, Loncin brand, although China entered the Vietnamese motorcycle market a long time late, but in Japan has occupied most of the market, China has created a miracle.
In the same quality situation, the price in China is half cheaper than that of Japanese motorcycles, and the quality at that time is also guaranteed, and such a cheap price has attracted many Vietnamese people who cannot afford Japanese motorcycles, and with the further understanding of mainland motorcycles, the Vietnamese market has begun to slowly lean towards the mainland.
In just a few years, Japanese motorcycles can not compete with China, especially China's high quality and low price, even if Japan wants to fight a price war, but China's productivity is placed there, Japan is always incomparable. Soon, China occupied 80% of Vietnam's market, becoming a leader in the motorcycle field of the new round of guidance.
It can be said that Chinese motorcycles were also well-known in Vietnam at that time, almost every family with the ability can see the figure of Chinese motorcycles, and the turnover in 2002 reached about 1.92 billion, which shows the popularity, but also shows the strong ability of Chinese enterprises, but this good situation has not been maintained.
For the situation that Chinese motorcycles later lost their dominance in the Vietnamese market, some people said that this was not because of how strong Japan was, but because of the human nature exposed in Chinese companies, and this sentence is indeed accurate to point out the problem, just when the Chinese motorcycle industry is in full swing in the Vietnamese market, many other Chinese companies want to get a piece of the pie.
If the Vietnamese market is large enough, it is nothing, but the Vietnamese motorcycle market at that time also tends to a saturated state, if it is normal by means of operation, are Chinese companies, can get a piece of the pie is also their own ability, but this is not the case, these new companies imitate the previous suppression of Japan.
That is, in the Vietnamese motorcycle market set off a new round of price war, but also this price war made Chinese motorcycles go downhill, some new enterprises, blindly reduce the price, directly disrupted the market law, have followed suit, the price between the drop of about five times, in such a situation, how can it be profitable.
These companies eventually chose to reduce quality and maintain price wars, but in this way, the reputation of Chinese motorcycles is collapsed, who will spend money on products with substandard quality? When Chinese companies are fighting price wars, when reducing quality and ruining reputation, Japanese companies do see opportunities.
Although the price of Japanese motorcycles is expensive, but their quality has also been maintained, especially in the previous suffered from China's high quality and low price, they also began to maintain the quality, updated the price of motorcycles, so that the quality and price have been recognized by the Vietnamese people, naturally, the Japanese motorcycle industry has reoccupied the dominance of the Vietnamese market.
Until now, Chinese motorcycles in the Vietnamese market is also very difficult, once the reputation is broken, trust no longer exists, it is extremely difficult to rise again, originally a good chess, but finally because of greed to make the advantage collapse, this may also be a "bloody" lesson.
Opportunities for a new era
With the continuous development of new energy, it is also in response to the call to maintain the world environment, and electric motorcycles have emerged. In this regard, China's electric motorcycles are more excellent, and they are more in line with the current needs of world development, perhaps at this time, China, in the Vietnamese market has hope.
The first is to establish the reputation of electric motorcycles, with actual proof that China's electric motorcycles are high quality and low price, and quality control needs to be in place, and it cannot repeat the mistakes of the past again, and there is no bottom line price war before the occurrence. In order to gain a long-term foothold in the Vietnamese market, it is also very important to maintain market order.
After all, the lessons of the past are still in the past, the opportunity is in front of us, once the reputation is improved again, I believe that with China's productivity other countries may be difficult to compare, it is not impossible to occupy the dominant position in the Vietnamese market again, so that it can also better create more value, and will not be seized by other countries again.
epilogue
For the failure of Chinese motorcycles in Vietnam, it is nothing more than the balance of market prices destroyed between enterprises, but also the quality as a means of price reduction, such a brand will not last, and the fact is the best proof. Now a new round of development opportunities is at hand, whether China's electric motorcycles can turn over with this opportunity, this depends on how Chinese companies choose.
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