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Article: The original text is from Li Dezhe, the emperor of the car
Recently, the news that Skoda has not launched a new generation of Kodiak in China has spread all over the place, once again triggering concerns in the industry about whether the Skoda brand will withdraw from the Chinese market in the future.
Jia Jianxu, General Manager of SAIC Volkswagen
Recently, during the SAIC Volkswagen ID event. Carnival and SAIC Volkswagen General Manager Jia Jianxu also responded positively to the future planning of the Skoda brand for the first time.
Jia Jianxu said that many people in SAIC Volkswagen have a complex with Skoda. The PQ46 platform was introduced to China for the first time, representing a new technology from German Volkswagen and also has epoch-making significance. However, at present, the competition in the Chinese market is very cruel, and many brands have been marginalized or even eliminated.
Skoda will not launch a whole new generation of Kodiak in China
He said that the Skoda brand will not continue to expand under the premise of the existing dealer system. However, SAIC Volkswagen also plans to expand its efforts in electrification and export it to overseas markets. This will also be a new requirement for SAIC Volkswagen, that is, how to make good use of the advantages and technologies of both shareholders to meet the needs of the global market.
Of course, Jia Jianxu also revealed that Skoda's export plan is still being discussed with Germany and relevant departments. He also stressed that it is too early to hurt joint ventures, but foreign companies must accelerate action after seeing the rapid development of China's auto industry.
The ŠKODA brand will not be further expanded under the existing dealer system.
Recall that we previously reported that Skoda CEO Klaus Zelmer said publicly: "We are in discussions with our Chinese joint venture partners to try to determine the future." It is too early to draw conclusions, the work is still ongoing. ”
It is also understood that Skoda's center of gravity in the Asian market has begun to shift to Southeast Asia. According to recent overseas media reports, Skoda has entered the Vietnamese market and plans to sell 40,000 vehicles in the local market by 2030. After that, Skoda also plans to launch the all-electric Enyaq series in the Indian market.
Skoda's Asian market focus began to shift to Southeast Asia
For SAIC Volkswagen, perhaps exporting domestic Skoda to the Southeast Asian market in the near future will be a better "way out". People who know about cars will also pay attention to this.
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