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The transformation is slow, the investment exceeds 100 billion yuan, Chery's chairman said ruthlessly: next year is no longer polite!

author:Cheng Mo

Sales in September exceeded 190,000 units, exports in the half year were 394,000 units, and sales in the first three quarters of this year were 1.253 million units, both exceeding the full year of 2022. In today's popularity of new energy vehicles, Chery, which relies on fuel vehicles, has such a rapid growth, which has surprised many people!

The transformation is slow, the investment exceeds 100 billion yuan, Chery's chairman said ruthlessly: next year is no longer polite!

New energy vehicles are an inevitable trend, Chery can be said to be the slowest transformation of all independent car brands, up to now can get the new energy vehicles is 1 Tiggo 8, other car dealers are several or even dozens, but relying on fuel vehicles to survive until now, it is estimated that only Chery can do it.

Nowadays, Chery also has to tear off the label of fuel vehicles, and intelligence and new energy are becoming Chery's new label. That's right, Chery is going to attack the field of new energy.

The transformation is slow, the investment exceeds 100 billion yuan, Chery's chairman said ruthlessly: next year is no longer polite!

Although the transformation is slow, it does not mean that Chery will give up the mainstream market, with the support of fuel vehicles, Chery has precipitated to polish more solid technology and is not in a hurry to move forward. Now that Chery's technology and product planning are ready, the next step is to launch one new car after another.

Chery Chairman Yin Tongyue expressed Chery's determination on future new energy vehicles at the recent "2023 Chery Technology Day" conference, and at the same time released ruthless words: "Next year, we will not be as polite as this year in the new energy industry ranking, and will definitely enter the national top position." He also emphasized that "there will be no loss in exchange for sales."

The transformation is slow, the investment exceeds 100 billion yuan, Chery's chairman said ruthlessly: next year is no longer polite!

Yin Tongyue can have such confidence, not empty words shouting, from the display of relevant technology and new product planning, in addition to Chery's brand influence and user base, Chery is very likely to jump to the front, just a long-distance running race, although the front start is half a beat slower, but in the middle of the full of strength, to the later stage of the power sprint, more than one player after another.

Also in Wuhu, Anhui, Yin Tongyue stood on the platform "Yaoguang 2025" science and technology strategy last year, and in order to show his determination, announced a five-year R&D investment of more than 100 billion yuan for the research and development of new energy technologies. After a year of development, this strategy has already brought tangible results. This conference showed a lot of results.

The transformation is slow, the investment exceeds 100 billion yuan, Chery's chairman said ruthlessly: next year is no longer polite!

There are 5 major technical fields such as Mars architecture, Kunpeng Power, Lion Intelligent Module, Dazhuo Intelligent Driving, and Galaxy Ecology, with a total of 19 core technology upgrades. Among them, Kunpeng Power focuses on drive technology, including high-efficiency hybrid engine, electric drive, battery, hydrogen energy, etc., and has created DHE 6.0 hybrid special engine, DHT 4.0 intelligent hybrid gearbox, intelligent vector dual motor and other technologies. Dazhuo Intelligent Driving is newly added, including high-end assisted driving and unmanned driving, etc., and has developed Pilot products to support L4 intelligent driving assistance.

The transformation is slow, the investment exceeds 100 billion yuan, Chery's chairman said ruthlessly: next year is no longer polite!

In addition to self-research, Chery also cooperates with top suppliers in the industry, such as with CATL, which will carry Shenxing supercharged batteries on Xingtuxing era models, charge for 10 minutes and drive 800 kilometers, so that Chery Automobile's charging speed ranks among the first echelon. It has also carried out in-depth cooperation with iFLYTEK and Horizon, etc., and has also comprehensively improved the intelligent voice experience.

After opening up the core technology of new energy vehicles, the next step is to continuously launch products and let the market test.

The transformation is slow, the investment exceeds 100 billion yuan, Chery's chairman said ruthlessly: next year is no longer polite!

According to its planning, Chery will launch 39 new products within 2 years, covering hybrid and pure electric, to quickly occupy the market and meet user needs, including 24 super hybrid 3.0 and 15 E0X high-end electric new products, such as Star Era ES, Star Yaoguang C-DM, Fengyun T9, Jet Traveler C-DM and other models, which will be Chery's main focus in the next few years.

In the fourth quarter of this year, 5 super hybrid 3.0 and 4 E0X high-end electric products will be launched immediately. Therefore, in the next time, you can pay more attention to Chery's new products and market performance.

The transformation is slow, the investment exceeds 100 billion yuan, Chery's chairman said ruthlessly: next year is no longer polite!

At the conference site, we can see the LION AI large model, L4 unmanned RoboTaxi, ultra-low wind resistance concept car (drag coefficient Cd0.168), etc., demonstrating Chery's strong R&D and manufacturing capabilities.

The transformation is slow, the investment exceeds 100 billion yuan, Chery's chairman said ruthlessly: next year is no longer polite!

It is not difficult to foresee that with the continuous listing of Chery new energy vehicles, it is bound to have a lot of impact on other new energy vehicle brands, and Chery's sales will attract a higher growth point under the planning of the three main lines of fuel vehicles, hybrid vehicles and pure electric vehicles.

This time, saying the phrase "Anhui Wuhu takes off" is really appropriate.

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