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Farmer's Daily: "Golden Beach Bungee" exploded, highlighting the vitality of rural culture

author:The Paper
Farmer's Daily: "Golden Beach Bungee" exploded, highlighting the vitality of rural culture

Golden Beach Bungee Dance Party site

Recently, the "Golden Beach Bungee" in Chengdu, Sichuan Province has attracted widespread attention. Whenever night falls, thousands of people gather here to dance, swaying at will to the warm rhythm, the scene is huge, very infectious, even more than 10,000 people at the peak. Among them, there are villagers who come out for a walk after dinner, workers who have not had time to change their work clothes after a busy day, vendors selling ice powder and fried potatoes, netizens who do live broadcasts, etc., uncles and grandmothers with an average age of 50-60, forming an "open-air dance floor" that stretches for more than 300 meters. "Golden Beach" is therefore known as the "new stage of bungee" on social platforms, and has become a cultural and entertainment symbol on the hot network.

In fact, the "Golden Beach" is not a beach by the sea or on the riverbank, but an auxiliary road open space next to the highway leading to Chengdu Tianfu International Airport, surrounded only by farmland and viaducts. In the sparsely populated countryside, why is there such a lively bungee, and why does this "wild" bungee have such an attractive charm?

The reason why "Golden Beach Bungee" can develop from dozens to thousands of people at the beginning and explode on the Internet is due to two important factors. First of all, unlike the relatively limited space for urban entertainment activities, this rural vacant space has a wide site and large activity space, far from the crowded areas of the city, where you do not have to worry about being complained about disturbing people. Secondly, "Golden Beach Bungee" is purely a spontaneous organization of the masses, without too many restrictions, dancers can join at any time, do not need to follow the imitation, just follow the music. This atmosphere of dancing as they like creates a stage for the masses to release themselves and enjoy life, in their own words, "it is happy". This kind of free and happy entertainment atmosphere is infectious, people spread ten, ten and hundred, coupled with the blessing of online traffic on live broadcast and short video platforms, attracting more and more bungee enthusiasts, and even outsiders specially come to experience.

From a deeper perspective, as a kind of self-entertainment for the secular public, the reason why "Golden Beach Bungdy" presents a large-scale gathering entertainment activity is inseparable from the vitality contained in the rural culture behind it. The stronger human touch and local feelings in the countryside make the countryside and the city naturally have the characteristics of "lively and happy", and the entertainment activities loved by everyone are easier to "respond", be successfully organized, and "fire" more persistently. This kind of warm and people-friendly leisure and entertainment cultural atmosphere makes the "Golden Beach" rise up with thick fireworks, allowing this "rural discotheque" to break through geographical restrictions, enter the public's field of vision, and be seen and liked by more people.

Farmer's Daily: "Golden Beach Bungee" exploded, highlighting the vitality of rural culture

Golden Beach Bungee Dance Party site

Nowadays, the material living conditions in the countryside are getting better and better, villagers have become "rich and leisure", and entertainment activities such as square dancing have become the norm. These activities not only satisfy the villagers' dance hobbies, but also help rural young people release pressure, meet the communication needs of rural middle-aged and elderly people, and enhance their spirit. In addition, with the popularity of the "Golden Beach", mobile vendors and "Internet celebrity" anchors have also participated, and small children's amusement parks have been built in the surrounding area, further increasing the popularity of the "Golden Beach". It can be seen that this kind of spontaneous and free rural entertainment and cultural activities not only bring spiritual relaxation to the villagers, but also stimulate rural consumption, enhance the attractiveness of local businesses, and enhance the popularity and influence of the countryside.

Of course, the "Golden Beach" bungee has a large scale and a large number of people, loose and complex personnel, and there are also certain hidden dangers, such as crowd gathering, which is prone to stampede accidents and traffic accidents; Bungee Audio draws electricity from the electrical box under the exposed traffic light pole, which poses a risk of electric shock; The open space under the bridge next to the auxiliary road does not have firefighting facilities, and there are fire hazards in the stalls. Considering these problems, not long ago, the local government took the lead and moved the "Golden Beach Bungee" to a large outdoor sports village six or seven kilometers away. After the relocation, although the equipment has been upgraded, but you need to enter the park with a ticket during the day, it is far from the residence of the surrounding villagers, the transportation is inconvenient, and you have to pay parking fees, so the effect is not very good, some villagers no longer jump, and some villagers feel that they are not so free.

Farmer's Daily: "Golden Beach Bungee" exploded, highlighting the vitality of rural culture

Golden Beach Bungee Dance Party site

To better support the spontaneous cultural and entertainment activities of the masses, the first thing is to ensure the safety of activities, relevant departments should continuously strengthen safety awareness, increase the frequency of safety inspections, promptly investigate and deal with potential safety hazards, formulate detailed safety risk prevention and control plans and seriously implement them in place. In addition, it should also be noted that "Golden Beach Bungee" is similar to Guizhou "Village BA" and "Village Chao", both with distinct local characteristics, so local governments should make full use of local advantages based on the actual needs of villagers, retain the local taste and pyrotechnics of rural culture, and avoid "one-size-fits-all" restrictions and management. While promoting the inheritance of rural traditional culture, cultural activities such as bouncing can be combined with rural cultural elements to create a variety of forms of cultural and entertainment activities, bringing new development vitality to rural culture, making rural cultural life richer and the masses more satisfied.

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