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The public opinion response caused by Liu Haoran's endorsement of Balenciaga brand catwalk has always attracted much attention. Balenciaga has been suspected of insulting China on many occasions, which has led to rising voices of Chinese people's boycott of the brand. However, Liu Haoran, as a public figure, accepted the brand's invitation to walk the catwalk, which raised doubts.
The relationship between brand endorsement and national image cannot be ignored. As a public figure, celebrities endorse a brand not only a commercial behavior, but also an endorsement of the brand image. Brand image is directly related to the image of the country, so celebrities and agencies should carefully evaluate the image of the target brand and the possible negative impact before accepting a commercial endorsement.
At the same time, celebrities should also consciously safeguard the national image and not easily deviate from national interests. As public figures, celebrities have more social responsibility and influence. Their words and deeds will be noticed and imitated by a wide audience. Therefore, when choosing an endorsement brand, celebrities should not only pay attention to commercial interests, but also consider the impact on the national image and national dignity.
However, the reality is that celebrities often focus only on personal interests in their commercial endorsements and ignore the impact on the country's image. They often only focus on brand awareness and remuneration, while ignoring the brand's values and ethical bottom line. This kind of behavior not only damages their own image, but also arouses public doubts and dissatisfaction.
In the entertainment industry, a better moral and cultural atmosphere should be established to ensure the harmonious development of society. Celebrities should establish correct values, carefully choose endorsement brands, and actively maintain the national image in the endorsement process. At the same time, brokerage companies should also strengthen the management and guidance of celebrities, so that they are aware of the impact of their actions on society and the public.
Finally, public opinion repercussions and boycotts are a wake-up call for brands. Only when brands really pay attention to the voice of the Chinese market and take positive changes can they win the recognition and support of Chinese consumers. Brand endorsement is not only a business cooperation, but also a common transmission of brand values and culture. Only when stars and brands work together can they succeed in the Chinese market.
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