The sudden launch of the Huawei Mate 60 Pro attracted global attention on August 29. Surprisingly, this phone marks the return of Huawei's Kirin chip, news that further boosts sales of the new machine. An article published by a financial magazine "Huawei is going to the ground, how to start again?" analyzed Huawei's recent situation and introduced Huawei's next plans.
The release of Huawei Mate 60 Pro is seen as the beginning of Huawei's return to the mobile phone market. A number of sources close to Huawei confirmed that Huawei has launched a plan to fully return to the global mobile phone market. They plan to launch new machines in the domestic market first and then enter overseas markets. In the past three years, Huawei has made a number of technological breakthroughs, laying a solid foundation for this return. Next, Huawei will focus on products, channels and markets.
The latest news comes from Nikkei Asia magazine, where two Huawei executives reportedly revealed that Huawei aims to ship 60 million to 70 million mobile phones in 2024, double the shipment volume this year and last year. Supply chain managers and analysts said Huawei began increasing inventory of lenses, cameras, printed circuit boards and other components earlier this year to achieve that goal. According to the data of many sources, Huawei's forecast for shipments of new aircraft in 2024 far exceeds expectations and is expected to double.
The doubling of Huawei's smartphone shipments is attributed to the high sales of Huawei's Mate 60 series, the resolution of supply chain problems, and Huawei's increased influence. Guo Mingxi, a well-known analyst, said that the shipment forecast of Huawei Mate 60 Pro has increased significantly, and Huawei's influence on the industry and stock market is returning. He noted in the report that demand has been strong since the Huawei Mate 60 Pro went on sale on August 29. Huawei has increased its shipment plan for the second half of 2023 by about 20%, and is expected to reach 5.5 million to 6 million units. In comparison, Huawei Mate 50 Pro has accumulated shipments of 2.5 million units 12 months after its release, while the 5G-enabled Mate 40 Pro has accumulated shipments of about 6 million units 12 months after its release. It can be seen that the shipment of Huawei Mate 60 Pro is expected to reach 5.5-6 million units in just 4 months after its release. According to market trends, Huawei Mate 60 Pro is expected to reach at least 12 million units in cumulative shipments 12 months after its release. The report also pointed out that benefiting from the demand and market influence of Huawei Mate 60 Pro, Huawei's mobile phone shipments in 2023 are expected to increase by about 65% year-on-year to 38 million units. Looking forward to 2024, Huawei mobile phone shipments are expected to reach at least 60 million units, making it the fastest growing brand among global mobile phone brands.
It is worth noting that Huawei has previously indicated that the Huawei Mate 60 series will not be listed overseas, so these sales figures are based on this premise. Once Huawei solves the relevant problems and officially launches the next generation of products overseas, it is expected to usher in rapid sales growth. As for whether Huawei can prepare enough goods to meet demand, it remains to be seen. Readers interested in this topic can continue to pay attention to Huawei's latest developments.
To sum up, the sudden sale of Huawei Mate 60 Pro has attracted global attention, Huawei plans to ship 60 million to 70 million mobile phones in 2024, and shipments of new machines are expected to double. The high sales of Huawei's Mate 60 series, the solution of supply chain problems, and Huawei's influence will all become the driving force for the growth of Huawei's mobile phone shipments. Huawei is returning to the global mobile phone market and plans to launch new machines in the domestic market first. The Huawei Mate 60 Pro has been a lot of success and is expected to reach a huge cumulative shipment 12 months after its release. Huawei's influence is returning, and looking forward to 2024, Huawei mobile phones are expected to become the fastest growing brand among global mobile phone brands. Finally, we look forward to whether Huawei can usher in faster sales growth after solving related problems, what do you think about this?