With the rise of e-commerce and subsidies from major platforms, cheaper prices and more varieties of goods, coupled with the rise of shopping festivals, young people have gradually developed the habit of hoarding daily necessities. This phenomenon has led to the gradual transformation of the advantages of domestic large supermarkets into disadvantages and their closure. However, at this time, Sam's Supermarket opened more and more.
Hypermarkets used to be the top choice for shopping, as they offered a wide variety of items at once and at relatively low prices. However, with the rapid development of e-commerce, people can buy cheaper goods online without having to go to a physical store. In addition, major e-commerce platforms have also attracted consumers through subsidies and other means, further reducing commodity prices, making the competitiveness of large supermarkets continue to decline.
Another factor influencing hypermarkets is the rise of new formats such as community group buying and Hema Fresh Food. Community group buying breaks the price advantage of traditional supermarkets by purchasing goods centrally and selling them to consumers at lower prices. Hema Fresh provides high-quality fresh food, attracting more and more consumers. The emergence of these new formats has given consumers more choices, which has had an impact on large supermarkets.
However, Sam's Supermarket has attracted middle-class people and consumers with purchasing power through a series of measures, maintaining a stable source of customers. First of all, Sam's Supermarket implements a membership system, and consumers need to pay to become a member and enjoy exclusive benefits and services for members. This model not only increases consumer loyalty, but also brings additional revenue to supermarkets. Secondly, Sam's Supermarket strictly controls the quality of goods to ensure that consumers can buy high-quality products. Once again, Sam's Supermarket attracts consumers with cost-effective products that make them feel the best value for money shopping experience.
In addition to Sam's Supermarket, Fat Donglai is also a successful example. Fat Donglai has won the love of customers by giving employees good welfare treatment, improving employees' work enthusiasm and service awareness. Employees are the first customers of the enterprise, only when the employees are satisfied, can we provide good service to customers. In addition, Fat Donglai also pays attention to providing an excellent consumer experience, so that customers can feel the unique shopping pleasure. These measures make Fat Donglai stand out in the fierce market competition and become the first choice in the minds of consumers.
With the development of society and the changes in consumer needs, hypermarkets need to constantly innovate and improve in order to be invincible in the competition. The successful experience of Sam's Supermarket and Fat Donglai, which pay to consume, is worth learning from other supermarkets. Only by providing high-quality goods and services, as well as creating a unique consumer experience, can supermarkets attract more consumers, maintain a stable source of customers, and achieve long-term development.