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The reason is simple – I've heard that the ingredients used in this restaurant are all industrial chili essence. Once you eat it, you will smell the Cao family. Even your "reincarnation wine" (urine) can change your surname to Cao within 24 hours.
Little Red Book @ Little Miss Blowfish
In the spirit of non-mule horse mentality, I ordered Xiaohong's book, which was so spicy that netizens dissuaded me from stopping. I tried to hit a goal for the next seven working days and then was severely punished for not being able to beat the "technique". Once again hit hard by life.
What kind of mindset is this? Just as young people now like to eat heavy Sichuan and Hunan cuisine, chili peppers, which have been listed as "poor people's rice" many times in history, have now become a "life-saving elixir" for migrant workers. In the past, people ate spicy to eat, but now migrant workers ... Looking at their work schedule, they will probably reward themselves with a refreshing sauna to refresh themselves.
For the past six months, Cao has opened a store in Beijing like a hen laying eggs.
Although Cao's duck neck sounds a lot like a delicious relative, it is actually more like Yang Guofu's younger brother. Everyone chooses their own meals and then cooks. To put it simply, Yang Guofu is bone broth, while Cao is a steaming spicy hot pot with a lot of duck products in it, relying on industrial chili essence.
The most similar thing about Cao and Yang Guofu is that he is not cheap. Although he started as an unknown cart in Chengdu, the Cao family has now lost the cheapness of roadside stalls and has become the god of hot pot. With a flick of your hand, you can add a handful of duck products and you get a three-figure mid-range snack.
Little Red Book @ I am the cute cloud smoke shop Cao Shi Duck Neck
I've eaten slightly spicy food from Cao's before. At that time, bloggers failed miserably in Cao's spicy challenge. "Never eat too spicy food" is the inheritance of love among Cao customers. The ancestors strongly discouraged future generations from trying this practice with their own flesh and blood. "Chemical weapons".
Now the situation is different. How can you withstand 7 days of rest without any stimulation?
So I chose the latter between my digestive tract and chest, and ordered more than 50 yuan of extra spicy Cao duck neck.
Of course, the Cao is still the Cao family, and the smell of the chemical will last forever. The aroma of industrial paprika wafts through the glass of the takeaway box. I can smell the starchy sausages and smell them with my big nose.
To fully enjoy the meal, I made a cup of coconut milk in advance, and when I paired it with Cao's, I immediately felt great. Until I started eating...
The first bite is acceptable; By the tenth bite, I regretted it.
The tenth bite is already my limit. Even if one meal of flowers is not enough, you can't earn a few Cao Clan a day. So I took another large sip of coconut milk, took out a picture of Yuan Longping's grandfather and looked at it twice, trying to stuff another piece of spicy potato into my mouth. I succeeded, but I knew it was the final success. The burning sensation in my stomach didn't allow me to take another bite. In just eleven mouthfuls of Cao's, I thought about many things, such as which is more important, saving food or health, and whether it is more honorable to sell to the boss? Or would it be more polite to sell to the Cao family?
Little Red Book@W_
Looking at the few "skin bumps" on the takeaway box reminded me of the first time I ate Cao's duck neck.
At that time, many food bloggers were impressed by this legendary "Sichuan hot salt water ceiling", so after opening a store in Beijing, I quickly found a friend to apply. Because it is a little spicy, it cannot be eaten. I don't remember what it was like, but I still remember ...
Within half an hour of entering the store, I felt like I had become a Cao family. From head to toe, even the shoes exude a strong sense of "technological power". Even after bathing and changing, after three days, the Cao Clan still came out from time to time to gain a sense of presence.
Joining Cao, my experience is only moderate. "After eating, my pores smelled of Cao's for almost 24 hours. Even my breathing, let alone my urine. The taste is strong and unforgettable. Many netizens recalled their experiences, and only "Cao Shixiang" became popular among these diners. Shared memory.
It can't be said that it is not punk enough, because not only the dreams of the heads of various large factories can cross the cycle of reincarnation, but also the Cao family.
With the help of the industrial essence of chili peppers, a smile now appears on the corners of his mouth, which makes all colleagues who care about the real material shed tears that are not worth mentioning. This company advertises that their peppers are grown with pure mountain spring water, and another company claims that their peppers inhale foreign air but both lose.
Because Cao uses factory assembly lines to produce white powder, consumers can pay for it and even keep asking, "When will it be delivered to me?" ”
Little Red Book @ Mango Wontons:
Although you eat it whole, it tastes very much like Cao's, and even some people have an upset stomach after eating it, Cao seems to flow into your bloodstream, making you want to take a bite from time to time. Why?
"The first to publicly admit to using cayenne pepper extract."
When other businesses try to turn pre-made meals into performances, or even hire live performance experts to sell them at higher prices, Cao's technical ingredients have become a rarity.
If you go to the store to eat Cao's, you will most likely see the boss directly processing the essence of industrial chili peppers in front of you. If that's not shocking enough, there are countless real and fake accounts with the name "Cao" on social platforms, using "Cao's Secret Revealed" as the best traffic slogan to attract anus and guts:
31,000 free recipes, authentic Cao instruction manuals, and a variety of "Cao Duck Neck recipes" are scattered throughout the Internet.
Little Red Book @ Little Miss Blowfish
In the end, the official immediately became angry and quickly pocketed the traffic. Cao's book officially announces the "technical" formula:
Chili pepper essence, seasoning, seasoning powder, meat color protection... Even the proportions are clearly written, fakes cannot be returned. Seeing the recipes on the surface, food bloggers who are on the front line of the hot spot naturally rush to copy, shoot, record, and do it all at once.
This time, the official was not idle, watching the blogger add industrial spices spoon by spoon, and then thoughtfully warned, "industrial raw materials are not enough."
Little Red Book @ Huang Wei Chan
【Compare drug production places】This is the franchisee's evaluation of Cao's after learning the method on site.
On September 6, Douyin enterprise certification number @Cao's yaneck also released a video exposing more than 10 kinds of additives, "To reveal to everyone the black technology of the duck neck of Shuxiang Cao's duck, all technology, all painstaking efforts." ”
When it comes to the Cao family, the industrial enthusiasm that others shy away from is sold for fame and glory.
Although the word "industrial" is preceded by the pepper extract, it is not a big deal if it is used within reasonable limits. Cho's use of industrial chili peppers is understandable – it's spicier and cheaper.
The Hefei Science and Technology Association has calculated that the capsaicin content of chili peppers is generally 0.2% to 0.5%, and capsaicin "only needs a concentration of one part per 100,000 to make the taste significantly spicy". 1 pound of capsaicin is diluted to 120 pounds of pepper.
I calculated that the Cao spicy I ate turned out to be the most profitable business.
"When did industrial spicy become a selling point?"
This is a question that was asked when the Cao family first became popular. Later, instead of abruptly ending with pre-prepared meals, this industrial spicy became more and more popular during "hands-on poison trials" by bloggers and young people.
Today, the Cho's duck neck has successfully replaced the old twist chicken wings and turkey noodles as the most popular item in the spicy challenge for bloggers.
The former big stomach king ate 10 bags of turkey noodles, 2 pounds of pork and 5 boxes of butter in one meal. After eating, the greasy soup base that spilled the screen, he was going to drink it all. Now that the platform has begun to standardize food broadcasting, preventing the appearance of the big stomach king, bloggers have turned to various "abnormal" food challenges, making spicy Cao a popular delicacy.
The more popular the Cao family, the hotter he is. The more the blogger's nose flows, the more honest he behaves.
Surrounded by bloggers who lacked topics and traffic, Cao quickly became the uncrowned king of the latest spicy delicacies. Drowning in so many short videos like snowflakes, more and more young people like me are attracted to bloggers and want to try the legendary "Cao's Spicy Challenge".
"One of the most important criteria for judging whether a catering track is good or not is whether it can be addictive, at least impressive." The People's Daily pointed out.
Clearly, Cao was successful. Although chili peppers have no taste, they only cause pain after they irritate the mouth and throat, causing the body to release endorphins in an attempt to relieve pain in a pleasurable way. Therefore, the consumption of spicy foods is also known as the "benign masochistic mechanism". Today's Cao is like the spicy food photos shared by Little Red Book bloggers. You'd think the photos were like freshly slaughtered pork. They're just as popular as B-grade horror movies, but there are more with each release. Take another look. Like a photo of a food blogger, the Spicy Challenge is a curious physiological limit game. The two overlap and attract countless viewers.
Similarly, the overseas Spicy Potato Chip Challenge made headlines for a time, resulting in deaths, and even coughs and colds could not stop the enthusiasm of followers. I called my friend and took my Cao experience to the end of the world. People's Daily once interviewed Wang Yongan, the owner of Cao's franchise. Last month, it found that "one consumer placed nearly 20 orders in two months."
Little Red Book @ I want to sleep
Today's workers love foods rich in oil, spices, salt, and flavor. Today, even fast-food restaurants and coffee shops, which have always taken the best route, have begun to bow to workers and sell Bobo chicken.
Red meal big data shows that since June this year, Hunan cuisine has become the cuisine with the largest number of stores in the Chinese dining circle, followed by Sichuan cuisine, with a share of 18.5% and 17.5%.
Now known as one of Beijing's new specialties, in addition to the old Beijing brand Daoxiang Village, there is also Xiaoxiang Pavilion, Hunan people will be driven out of Hunan when they eat a bite. The explanation of Triptych Life Lab is:
"The workers in Beijing live a hard life, working late into the night and eating a lot of food." So is this Hunan cuisine? It was "an hour of overtime with myself in Beijing all these years."
Little Red Book @ Did your little goal achieve today?
But in fact, when chili peppers were first introduced to China, the ancient middle class, which had always liked to replenish, looked down on these spicy things. "Spicy Hot" is a story about going from poverty to poverty, from involution to involution.
Until the poor want salt. Poor people who live by the sea can eat seaweed, but what about poor people who live in the mountains? The people of the southwest have great wisdom and set their sights on chili peppers. You see, it turns out that the salt dynasty has been a regional thing since ancient times.
Hundreds of years later, chili peppers still surround the poor. When farmers work in the fields, they like to mix chili peppers with rice, because eating a few bites of rice can make the afternoon work more energetic. After entering the city, chili peppers are still the favorite condiment of migrant workers.
Hard work and serving have become the strongest support for chili peppers. Although Sichuan cuisine is famous for its spicy, the highest grade Sichuan cuisine is "clear soup and less water" boiled cabbage.
Image source: Duban
Now, chili seems to be on the next level, appearing on white-collar dinner tables. But see who actually eats chili?
Cao Yu, a scholar at Jinan University, said these people are migrant workers under the age of 35 who have come to big cities.
When young migrant workers leave their hometowns for big cities, they may be greeted not with higher wages, but with more work pressure and overtime. Therefore, spicy foods are one of the best ways to relieve stress. Of course, the most important thing is that it is cheap. I traveled to Hong Kong the other day. When I was in a building taller than the sky, I felt like an unnamed supporting actress in Ready Player One. Tianlinggai's sense of depression made me drag my friends to accompany me on the street to find Sichuan food. When I sat in a typical Sichuan Western restaurant and ate the spicy hot food in my first bite, I felt a sense of relief.
So, chili peppers are actually a matter for young people.
Because you are young, your body can still withstand the bombardment of spicy food; As a young migrant worker, you simply choose from a variety of pre-prepared meals at noon every day, and chili peppers can even mask the stale taste of the food.
If you're older or wealthier, you can be picky about ingredients and look for quality ingredients.
Image source: Duban
And we are still young and have eaten enough chili peppers, even industrial chili essence. One netizen once said, "It is sometimes difficult for parents to understand why we migrant workers like to eat spicy hot and snail powder", because these foods can not only meet dietary needs, but also bring pleasure through spicy taste problems. Experience a refreshing and energizing sauna to rejuvenate your spirits. ”
Therefore, the more Cao sells, the better, because migrant workers are everywhere. Eating once is for curiosity, and eating 20 times is the most powerful spiritual massage. Recently, netizens have also developed the latest [Cao's Weight Loss Method]:
"Take a sip, drink three glasses of water, wait half an hour and take another sip, wait another half hour, and throw it away. I'm sure you'll enjoy it and be able to lose more weight. ”
We have another reason to eat Cao.
The opening of Xiaohong's new book Image source: @Eve
Little Red Book cover image source: Duan Ton Ton
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