On October 6th, an agreement with food was carried out as scheduled at the Yuxian Cultural Square.
Yuxian Xianggan, Yuxian Blood Duck, Yuxian Dried Meat... As soon as the freshly baked top ten famous dishes of Yuxian County came out of the pot, it attracted foodies to compete to taste, and the spicy and refreshing taste buds with a long aftertaste shocked and won a burst of praise.
At the event, Wang Moquan, the master of Chinese Hunan cuisine, did not hesitate to praise: the top ten famous dishes in Yuxian have a regional character, with history, stories and art.
It's always fun to go to good food. Since the launch of the selection in August, 150,000 people voted online, 890,000 people watched the live broadcast, and 13,000 people tasted it on the spot, and the "representative works" of Yuxian County carried the answers of the people.
On the one hand, the stir-fried hot food polished the county IP of the top ten Hunan cuisine counties in Hunan Province. At a deeper level, there are also strategic considerations to open up the "grain head and food tail" and build the entire agricultural industry chain.
There is no doubt that rural revitalization depends on industry, industrial planning relies on resource endowments, and Yu County, which is favored by nature, has the prerequisites to become an "excellent student".
Why does Yuxian make people "cook" their hearts? And listen to the plants come together.
Look at resource endowments:
Landmark products go out of the brand matrix
"China on the Tip of the Tongue" has a classic line - high-end ingredients often only need the most simple cooking methods.
This sentence is used in Yuxian cuisine, and there is no sense of contradiction. After all, this fertile land, what grows and grows, what grows, what grows, what grows,
In planting rice, Yu County has grown a national large county for planting and an advanced county for national grain production, and the "Xiangdong granary" is worthy of its name. Planting oil tea, Yuxian is the hometown of Chinese oil tea, and its high-quality brand "Xiangtianhua" tea oil has passed the strict "Diaoyutai Food Standard Certification System", and "Xiangdong Oil Warehouse" is famous. Not to mention, the five major national geographical indication products of Yuxian tofu, Yuxian dried fragrant, Yuxian hemp duck, Yuxian oil tea and Yuxian Xianggan, have long been popular and well-known throughout the country.
Aside from the hard work of farmers, the natural endowment of the county is already coveted.
At 27 degrees north latitude, the natural endowment of mountains, hills and plains, the two major water systems of the Wei River and the Zhu River, and the criss-crossing water network of the Jiubu River irrigation area, allow the agricultural production of Yu County to enjoy the convenience of "heaven rewarding rice".
The improvement of agricultural infrastructure has put a lock on high yields. High-standard farmland construction, Fu County has implemented the transformation of 472,000 mu within five years, and those low-yield fields that used to have poor roads and ditches have achieved "drought energy irrigation, waterlogging energy drainage". After the small water source project was selected as a pilot county for the project, more than 400 places were restored and renovated in two years, and the "capillaries" of farmland irrigation were dredged.
As a result, Yu County, which is known as "Luan Mountain with Fengling, Golden Water Around Silver Pit", was able to make the local specialty articles more and more realistic.
For example, to make a bowl of dried incense, you can use local ingredients. Dried fragrant soybeans are made from local August yellow soybeans, mixed with mineral-rich mountain spring water and gypsum mined in Shalingpi, and are made through more than a dozen traditional processes. The chili pepper uses Yuxian Huang Pepper No. 1, the meat is thick and the grain is small, and the two are simply stir-fried and tender, and the beans are fragrant, and the mouth is full of fragrant after one bite.
Good taste comes from good ingredients, good ingredients depend on good endowments, and Yuxian has lived up to the love of nature. Whether it is planted in the field or run on the ground, whether it is raised in the pen or swam in the water, the agricultural products named in the name of the county, the brand matrix is gaining momentum.
Look at the industry plan:
Turn resource advantages into industrial victories
An "old news" has been widely circulated in the circle of friends a few days ago. In 1985's "Yuxian News", the announcer broadcasted: "Huangtuling pepper harvested 8,000 quintals, the first round of red pepper entered the Hong Kong and Macao markets, and was awarded the title of China's excellent pepper by foreign investors." ”
Huangtuling pepper, known as "Huangtuling No. 1", began to be planted as early as the Republic of China, and reached 17,200 mu by 1985, with a total output of 46,900 quintals, making Yuxian one of the five export pepper base counties in Hunan. But later, compared with the hybrid pepper that is easy to survive and has high yield, the "Royal Pepper No. 1", which has extremely harsh requirements for natural conditions and gradually deteriorates in quality, has been abandoned by the people.
A field investigation "changed the life" of Huang Pepper. "In our industry research at the beginning of the year, we found that this pepper variety is still preserved in Yinquan Village, Huangtuling Town." Liu Fenliang, director of the Agriculture and Rural Bureau of Yuxian County, said that with the support of relevant departments, villagers purified the "Huangjiao No. 1" variety according to the traditional planting method, and successfully cultivated the first batch of pepper seedlings, and the first batch of 20 mu ushered in a bumper harvest this year.
In fact, as a traditional agricultural county, Yuxian agricultural products have always been high-yield and abundant, among which the five landmark agricultural products are the most "shining", but at a higher level in the city, the agricultural industry of Yuxian has the embarrassing situation of "big but not strong, excellent but powerless, famous and not famous", and the mismatch between low-level supply and high-level demand is more prominent, which is still an indisputable fact.
Yanling has been deeply cultivating yellow peaches for more than 30 years, and one peach has eaten the entire industrial chain of 3.2 billion yuan, making nearly 60,000 people puff up their pockets, and Yanling yellow peaches have become the "top stream". Lusong did his best to "drink" the white guan loofah, and "white guan loofah +" such as loofah insoles and loofah mooncakes emerged one after another, and small loofahs were exchanged for a large value.
Where is the C position of agriculture in Yuxian County?
Under pressure, Yuxian had to re-examine the industrial layout, integrate market awareness, economic thinking and brand concepts into industrial development, and do a good job in the two articles of "field end" and "market end".
In July, the innovation team of Shan Yang of the Chinese Academy of Engineering signed a contract with the Yuxian Studio. Carry out innovative practice and transformation of achievements, solve the problems of low scientific and technological level of agricultural industry development, short industrial chain, and insufficient deep processing, and "academicians returning to their hometowns" will bring a higher level of wisdom support.
In October, the first phase of the Xianggan Industrial Park in Yuxian County entered the countdown to the opening of the park. With a total investment of 470 million yuan, the project will push the tofu (dried fragrant) industry in Yuxian County to an annual output value of 3 billion yuan, and the problems of "large volume and short chain" and "disjointed head and tail" in the agricultural industry are expected to be solved.
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Practice has proved that not only paying attention to the value-added space of 'head' agricultural products, but also tapping the inherent potential of "tail" deep processing, only by working together can the advantages of agricultural product resources be transformed into industrial victories.
At present, Yuxian County has cultivated a total of 38 agricultural products of "two products and one standard", added 19 authorized enterprises or products of the "Xiangganhong" brand, cultivated 20 provincial and municipal leading enterprises, and 8 provincial modern agricultural characteristic industrial parks, and a number of advantageous and characteristic agricultural industries are gathering.
Look at Sponsored Brands:
From "raised in purdah" to "borrowed boat to go to sea"
In the early years, the small shop "Four Treasures of Yuxian County" in Zhuzhou City opened all over the streets.
The beautifully packaged dried fragrant fragrant duck, hemp duck, oil tea and dried meat are deeply loved by customers through offline direct sales. "Carrying a box to visit relatives and friends is a 'face-to-face' thing." To this day, citizen Zhou Hao still remembers the gift shop that once opened at the intersection of the Yellow River in Tianyuan District.
With the passage of time, coupled with the impact of e-commerce and product iteration, this "souvenir" is now difficult to find.
"Good wine is also afraid of the deep alley. Agricultural brand cultivation is a comprehensive project, it is obviously not enough to consider only from the perspective of agriculture, but also to coordinate the resources of publicity, culture, tourism and other departments, and work together to build it into an economic business card with regional characteristics. Zhang Yushuang, deputy director and associate professor of the Economics Teaching and Research Department of the Party School of the Municipal Party Committee, put forward this view in an interview with reporters.
However, the long-term formation of the fixed mindset has led some areas to do a lot of things to "lower their heads and pull carts", and the vision of "looking up at the road" has never been opened, and they have not really achieved "jumping out of agriculture to grasp agriculture" and "extending the agricultural industrial chain with industrialized thinking and market-oriented practices".
Yuxian did not wander on the old road. At the 23rd Central China Agricultural Expo last year, Yu County was awarded the title of "Top Ten Hunan Cuisine Famous Counties", in order to polish this golden signboard, the county launched the "Top Ten Famous Dishes of Yu County" selection activity in accordance with the agricultural industry development idea of "driving agricultural products with dishes and promoting the integration of agriculture, culture and tourism".
Within two months, Fuxian launched 30 dishes with local characteristics to participate in the online selection, and after online voting and expert evaluation, Fuxian dried fragrant, Yuxian blood duck, Yuxian tofu, Yuxian dried meat, Huangxiang killed pork, Jiuxian Lake fire roasted fish, Yuxian Baowan, Yuxian local chicken powder skin, Yutian vegetable and Yuxian steamed pot were finally selected as "Top Ten Famous Dishes in Yuxian County".
In fact, with industry and cultural tourism deeply bound, many cities are ahead. Zibo grasped the "traffic password" and quickly got out of the circle with the three-piece set of soul barbecue with "small cake oven with dipping sauce"; Liling shouted out to treat each other with "Liling", creating "Liling Ceramics", "Liling Fireworks" and "Liling Fried Powder" IP, allowing people to understand the city from the taste buds.
Yu County is also unwilling to be left behind. In May, the three-day "Tofu Craftsman" selection activity in Yuxian County attracted more than 80,000 participants, and nearly 12 million yuan of soybean products were sold online and offline; In June, the Yuxian Rural Cultural Tourism Festival of "flying over the border of Xianggan, enjoying the beauty of Yuzhou" will put the main venue of the activity in the oil tea base "Xiangtianhua", and sports and leisure projects and agricultural products display hand in hand, so that tourists are full of eyes and enjoy the blessing.
Through this heart-warming selection, Zhizhuxia felt more and more that picking up the "field head" and the "market end" at the same time, and establishing the open concept of "borrowing a boat to go to sea", is a "good recipe" for doing a good job in the big article of "grain head, food tail, agricultural head and worker tail".
I believe that in the large agricultural county, there are more wonderful pictures worth looking forward to in the future.
[Source: Zhuzhou Daily]
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