Remember the two brothers who traveled the world to solve human problems and explore the mysteries of nature? The Haier brothers, the memory of a generation warmed. Haier Brothers is also the brand image of Haier, which is a classic Chinese cartoon funded by Haier Group and cooperated with Beijing Oriental Red Leaf Animation Group. The film took eight years to shoot, and the content is roughly as follows: the protagonist Haier brothers set off from the Pacific Ocean, sailed to the Arctic, drifted across the Persian Gulf, flew across the Mediterranean, crossed the ancient Silk Road to China, and finally returned to the Pacific Ocean in a week around the world. The storyline integrates science, geography, history and other knowledge, and the characters are lively and educational, and have been widely praised at home and abroad.
Who the hell are the Hale brothers? Looking through the data, I found that there was such an explanation: the black-haired boy was called Kotojima, Chinese, and the yellow-haired boy was called Haier, a German. Haier Group, formerly known as Qingdao Refrigerator General Factory, introduced advanced technology and equipment from Liebherr in Germany in the 80s of the 20th century to create a series of leading refrigerator products in Asia. In order to reflect the friendly cooperation between the two sides, the mascot "Haier Brothers" was designed to symbolize Chinese and German children, which symbolizes that the cooperation between the two sides is as vibrant and has a bright future as these two brothers. In the early nineties, the Kotoshima Haier Group later evolved into the current Haier Group.
With more than 70 years of history, LIEBHERR is not only one of the world's largest manufacturers of construction machinery, but also a leading supplier of refrigeration and freezing equipment, aviation and transportation solutions. Its divisions have expanded to more than a dozen product areas, with nearly 50,000 employees worldwide, and the group's revenue last year was about 12.6 billion euros (equivalent to 97.5 billion yuan).
The invention of the tower crane was synonymous with the birth of Liebherr, which later built Europe's first hydraulic excavator. By examining products, sales figures and markets, Liebherr recognized the great potential of home appliances and began producing refrigerators in Germany in the mid-fifties. 20 years after its founding, Liebherr introduced companies in Ireland, South Africa and Austria to expand beyond its own borders, and by then the company already had more than 30 tower crane patents, about 20 hydraulic excavator patents and more than a dozen concrete mixer patents. Over the years, continuous innovation and investment have made it a pioneer manufacturer of construction machinery worldwide.
In the new century, Liebherr has a modern competence center with state-of-the-art technology dedicated to the manufacture of electronic components and systems for construction and mining equipment, offshore cranes, aircraft and rail vehicles. In order to position the Group in the future of competition, Liebherr invests heavily in strategic site selection, technological development and modern infrastructure. At the same time, new standards were developed, such as digital innovations in refrigeration and freezing and 3D printing in hydraulic components.
Liebherr, the leader in refrigerators and freezers, has more than 3,000 products in its refrigeration product range, including built-in refrigerators and freezers, modular refrigerators and freezers, food storage and beverage cooling refrigerators, wine cooling and wine temperature control cabinets, etc., which are positioned as high-end and professional. Over the past year, the Liebherr Group has achieved turnover growth in 10 of the 13 product areas, mainly from earth-moving machinery, mobile and crawler cranes, and refrigeration and freezing equipment accounting for less than one-tenth of the Group's total revenue.
"Blue is better than blue." Today, China Haier Group is still moving forward in the field of home appliances, becoming one of the world's most well-known home appliance brands, the world's leading provider of better life and digital transformation solution services, and the overall revenue scale has already surpassed Liebherr. At present, although their business may overlap in some areas, there is no direct relationship, and the "brothers" develop and shine separately.