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Don't forget to check it out! As we all know, the sudden sale of Huawei Mate 60 Pro on August 29 attracted the attention of the world, and the most surprising thing is that the Huawei Mate 60 series also ushered in the return of self-developed Kirin chips, and it is with the high popularity of this mobile phone and its Kirin chips that the sales of the new machine are very high.
Subsequently, the financial magazine published an article "Huawei is making a comeback, how to do it again?" , introduced and analyzed Huawei's recent situation and brought Huawei's next plans.
"The release of the Mate 60 Pro is regarded as the beginning of Huawei's return to the mobile phone market. A number of people close to Huawei confirmed that Huawei has launched a comprehensive plan to return to the global mobile phone market, with the domestic market first, and the overseas market later. Multiple technological breakthroughs over the past three years have laid the foundation for this return, followed by products, channels and markets. ”
Just today, Nikkei Asia brought the latest news on Huawei's plans, with two executives reportedly saying Huawei aims to ship 60 million to 70 million phones by 2024, double this year and last year's shipments. And supply chain managers and analysts said Huawei has also been increasing its inventory of lenses, cameras, printed circuit boards and other components since earlier this year to achieve that goal. Judging from the data that has been exposed by many sources, Huawei's estimate of new aircraft shipments in 2024 far exceeds expectations, and even compared with this year's shipments, new aircraft shipments are expected to double. Many media also attributed the doubling of Huawei's smartphone shipments to the high sales of Huawei's Mate 60 series, the solution of supply chain problems, and the improvement of Huawei's influence. Analyst Guo Mingxi once issued an article saying that Huawei's Mate 60 Pro shipment estimate has increased significantly, and Huawei's influence on the industry and stock market is returning. Guo Mingxi said in the report that Huawei Mate 60 Pro has strong demand since it went on sale on August 29, and the shipment plan in the second half of 2023 has increased by about 20% to 550-6 million units.
According to the report, compared to the older model, it is clear that the demand for Huawei Mate 60 Pro is significantly strong. The Mate 50 Pro went on sale in September 2022 and has shipped 2.5 million units 12 months after its release. The 5G-enabled Mate 40 Pro went on sale in October 2020 and has shipped approximately 6 million units 12 months after its release. In comparison, Mate 60 Pro shipments reached 5.50–6 million units in just 4 months after release.
According to this market trend, the cumulative shipment of Huawei Mate 60 Pro 12 months after its release is expected to reach at least 12 million units. The report also said that excluding potential non-commercial risks, benefiting from the demand and market influence of Mate 60 Pro, Huawei's mobile phone shipments in 2023 will increase by about 65% year-on-year to 38 million units. Looking forward to 2024, Huawei's mobile phone shipments are expected to reach at least 60 million units, making it the strongest shipment growth momentum among global mobile phone brands.
In the report at the time, Xiaobian explained that such sales data was based on Huawei's previous indication that the Huawei Mate 60 series did not have plans to list overseas. Earlier, Huawei told the media Android Authority that it does not plan to launch Huawei Mate 60 Pro in markets other than China, and also declined to comment on whether the processor supports 5G. It is foreseeable that after Huawei solves the relevant problems and officially launches the next generation of products overseas, there will be a wave of rapid sales growth, as for whether Huawei can stock enough goods to meet the demand, it remains to be seen, interested partners can keep an eye on it.
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