TikTok Shop cross-border promotion activities in the second half of 2023 are coming, Black Friday, Double Ten, Double Eleven, Southeast Asia Megasales are all excellent nodes for year-end orders, how should cross-border sellers actively prepare? This whale went to sea and was invited to participate in the Southeast Asia Short Video Live E-commerce Practical Summit, bringing the latest preparation dry goods to cross-border sellers!
First, Southeast Asia Short Video Live E-commerce Practical Summit
The Southeast Asian market is now a battleground for many e-commerce sellers to go overseas, and short video and live streaming e-commerce have undoubtedly become a new outlet in the wave of going overseas. The short video live e-commerce practical summit held in Hangzhou on October 11 will also analyze the new short video live e-commerce dividends for the Southeast Asian market.
The summit also invited many practical experts in the fields of TikTok Shop, short video, live broadcast, and MCN as sharing guests, directly hitting the short video e-commerce dividend triggered by TikTok, focusing on short video live e-commerce, bringing TikTok e-commerce explosive products in many popular fields to create skills and ideas, Southeast Asian short video live e-commerce high-end gameplay and other dry goods.
(Image source: Cross-border guide)
Second, new opportunities for short video live e-commerce
At present, live streaming and short video planting are sweeping the global shopping concept, and the content from graphics to short video + live broadcast has developed into a new iterative ecology. As one of the most popular social media platforms overseas, TikTok is the preferred platform for many merchants to go global.
(Image source: Whales go to sea)
President Carambola also interpreted the characteristics of the live broadcast e-commerce industry in Southeast Asia from his own experience, President Carambola said: E-commerce is one of the fastest growing industries in the Southeast Asian market, and TikTok Shop is gradually cultivating the habit and mind of Southeast Asian consumers to shop through "short video live broadcast". TikTok also continues to use the tried-and-true "content e-commerce + live streaming" model in the domestic market, where merchants sell their products with the help of live streaming or influencer works.
(Image source: Whales go to sea)
According to statistics, last year's Tik Tok shop Southeast Asia 99 promotion, the five countries market burst orders, the order volume increased by 128%, the total GMV increased by 156%, and the total Live GPM increased by 130%. However, because the soil for content consumption has not yet been cultivated overseas, overseas users are relatively fixed for entertainment and shopping, and live streaming e-commerce is still like a "premature baby", at present, short video live streaming e-commerce is still in the "golden age" of rapid growth in Southeast Asia.
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