33-year-old Li Ziqi, the return of the king! From "left-behind children" to "super Internet celebrities", she was finally reborn

The treacherous Internet peak competition, swords and shadows, soldiers without bloody blades, the speed is dizzying.

Looking at the past year, the three kingdoms of Ya, Qi, and Li Ziqi stood tall, but looking back, they were dumb and limp and disappeared.

The former is to dig a hole for himself, and it is not a pity to fall down the altar, but it is a pity that Li Ziqi was ambushed by others, which is really sad!

However, now the phoenix has finally been reborn from the ashes.

Li Ziqi finally got rid of the shackles and returned to the public's vision.

Netizens cheered: "A clear stream of the Internet is finally coming back"!

At this moment, it has been exactly seven years since Li Ziqi first emerged.

The 33-year-old Li Ziqi has reappeared, which makes those who like her happy.

It also made some "keyboard warriors" excited, saying that she had a stiff face and suspected plastic surgery.

Li Ziqi has hundreds of millions of fans on the whole network.

She never wins by her appearance, and people like her because of the cultural message and value she conveys.

She is not an ordinary "Internet celebrity", and her influence is by no means comparable to that of ordinary selling anchors.

As CCTV commented: "Although her video does not explicitly praise China, she conveys the beauty of Chinese culture." ”

01 

How is Li Ziqi refined?

The Internet has a memory.

"The Li family has a daughter, whose name is Ziqi." She disappeared for nearly two years, but it seemed that she had never left for a day, and her once huge influence had not weakened in the slightest.

In the eyes of people, she is still firmly at the top of the Internet in the clouds, with fame and fortune; However, few people know how difficult and difficult the "left-behind children" have been along the way.

Li Ziqi was born in a small mountain village in Sichuan in 1990 and was raised by his grandparents.

Because her family was poor and unable to study, she dropped out of school at the age of 14 and went out to work to support herself.

At that time, she was still a child.

But she had to bear the burden of life, and the hardships could be imagined, but she always gritted her teeth and persevered, never giving up.

One day, Li Ziqi, who had left his hometown, was working when he suddenly received the news that his grandmother was sick. As soon as she heard this, she hurried to buy a ticket, and rushed to her home.

Finally saw my sick grandmother, so weak and old.

At that moment, 22-year-old Li Ziqi secretly decided that he must accompany his grandmother and never leave his hometown again.

Li Ziqi, who remained in his hometown, faced serious survival problems. This is also a major problem faced by many migrant workers.

Li Ziqi was born in poverty and has a strong personality and can endure hardships. Over the years, I have been away from home and have gained some insight. She resolutely decided to open a shop online and become her own boss.

Everything is difficult at the beginning, not to mention thousands of online stores, the competition is very fierce, Li Ziqi began to shoot videos to attract traffic to the store, hoping to increase revenue.

Unfortunately, Li Ziqi thought wrong.

Her store sales did not improve, but the videos she shot became unexpectedly popular and received countless fans' comments and encouragement.

Therefore, Li Ziqi simply closed the online store and put all his thoughts into video shooting.

The unique background of mountain village life and the character of doing things seriously and not accepting defeat make the short videos shot by Li Ziqi particularly healing.

In this way, Li Ziqi, who had no intention of inserting willows, suddenly became fired.

02 

Why did Li Ziqi become the top?

Once, a fan who became a mother left a message to Li Ziqi:

"Instead of letting my son chase nonsensical stars, I would rather he like someone who promotes traditional culture."

Perhaps, this is why netizens like Li Ziqi, and it is also an important factor for mainstream media to support her.

Li Ziqi, who has hundreds of millions of fans on the Internet, is a well-deserved "Internet celebrity".

But she is by no means different from the usual "Internet celebrity", perhaps it is more appropriate to call her a "craftsman".

The silk flower craft is China's intangible cultural heritage, which has a history of more than 1,000 years.

Li Ziqi once recorded the production process of a silk flower work in detail in a video, which was amazing after watching it.

One meal at a time is hard to come by.

Saving food is an important educational topic, but if it is only a slogan, the effect will not be too good.

You can watch Li Ziqi's video, entertaining and educating, and listening to a vivid labor education class.

Li Ziqi spent three seasons to produce a video of "The Life of Rice".

From planting, pumping, flowering, harvesting, to making rice, pots, rice crackers and other foods, speaking with facts confirms the age-old truth that "who knows that the food on the plate and the grain are hard", which makes people feel empathy after reading it.

In addition to rice, Li Ziqi has also photographed radish, taro, watermelon, rape... The life of the rose.

She doesn't just record it, but also produces and applies it, usually it takes weeks for a video to be produced.

A more complex video, spanning several months, and even several spring and autumn seasons, this planning and persistence are admirable.

What's more valuable is that her video planning is rigorous and self-contained.

For example, ancient fragrant ancient food series, oriental intangible cultural heritage series, Chaohuaqi collection series, firewood, rice, oil, salt, sauce and vinegar tea...

All of them are ingenious, and all of them are boutiques.

In addition, she also changed her tricks and renewed, adding roles such as mother-in-law, dog, cat, and neighbor, full of interaction and vitality.

Not the slightest detail is sloppy, it can be described as painstaking and well-intentioned.

Whether adults or children, by watching Li Ziqi's video, you can deeply feel the unique charm of the beautiful countryside and the generous gifts of nature, be inspired and educated, understand that all things come easily, learn to give, cherish and be grateful.

This is the difference between Li Ziqi and the reason why countless people like her.

03 

"Li Ziqi" fell

Li Ziqi was wrong and fired.

Her potential was valued by capital, and through the method of "export to domestic sales", she invested money to build it.

It has to be said that the power of resources is enormous.

With the blessing of capital, Li Ziqi quickly changed from a well-known video anchor to a top head.

It is said that "what is national is the world."

Li Ziqi's video is beautiful and pure, with a strong traditional cultural heritage of the Chinese nation, which has been widely praised once it was launched and has become the "prey" of capital attention.

They found Li Ziqi and partnered to set up a new media company.

The two sides jointly created the brand "Li Ziqi". Li Ziqi's 49% disadvantage accounted for the shares, which laid the groundwork for her to be subject to others and fall into lawsuits and disputes in the future.

After the establishment of the company, the capital adopts the method of "export to domestic sales".

Pushed Li Ziqi's series of "Chinese style" videos to overseas Internet platforms, and it was no surprise that it became a hit.

Immediately, with Li Ziqi's explosion on overseas platforms as a "gimmick", he turned to the domestic Internet platform to vigorously promote it, fighting inside and outside, and becoming popular inside and out.

Li Ziqi instantly penetrated the whole network, but he didn't receive anything.

Soon, the two parties went to court due to the conflict of interests, and the "Li Ziqi" brand was refrigerated, what is going on?

Li Ziqi loses money, does not understand brand operation, and does not know anything about the cruelty of business war.

At the beginning, she missed the right to make business decisions with a weak proportion, and later the partners only sold or authorized the right to use the "Li Ziqi" brand at a price of 1 yuan, which led to Li Ziqi's lack of income, but could not be stopped.

The dispute arose from this, but fortunately, Li Ziqi was strong enough.

In order to get back his account, Li Ziqi would rather stop changing and have no income, and also sue the other party to court to seek justice.

After two years of entanglement, the good news finally came: the two sides had reached a settlement.

This means that Li Ziqi will officially return to the public's vision.

Write at the end

Li Ziqi is not a simple person, but a traditional Chinese cultural symbol that resounds at home and abroad.

Happily, she has been honed and is about to bloom again.

Don't forget your original intention.

The Li Ziqi video loved by the common people hides the magnificent memories of China, the moving colors of the countryside, contains the unique temperament of vigorous Chinese Zhang and measure, and gives birth to the happy life of hot mountain villages.

It is to iron the impetuous mind and also to place all the panic and helplessness.

As Li Ziqi said, in the future, she will output more high-quality content to give back to the countryside and her father and elders in her hometown.

After two years, Li Ziqi fought again;

Enthusiasm to come true, laughing and watching the tide rise.

Li Ziqi, we are waiting for you to come back!

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