Drum washing machine consumer satisfaction: LG 8th, Hisense ranked 5th, the top three are all above 80 points
With people's continuous pursuit of quality of life and laundry effect, the drum washing machine market has shown a growth momentum. According to market research, the global drum washing machine market size is expected to continue to expand, especially in emerging markets. The growth of the drum washing machine market has also benefited from technological innovations. The introduction of intelligent and networked functions improves the user experience. There are many brands of drum washing machines on the market, and the biggest difference between each brand is popularity, quality and after-sales service.
According to market performance and consumer evaluation, a "drum washing machine satisfaction ranking" is sorted out. The 10th place in the 2023 drum washing machine satisfaction ranking is Konka, with a consumer satisfaction index of 69.3. Konka Group focuses on the three leading industries of "new consumer electronics + semiconductor + new energy technology". It has created products such as TVs, refrigerators, washing machines, and household appliances. The network covers major cities and towns in the country, and its drum washing machine is cost-effective.
The 9th place in the 2023 drum washing machine satisfaction ranking is Xiaomi, with a consumer satisfaction index of 69.8. The more popular product online is the Mijia direct drive drum washing machine 10kg, with simple design, wifi intelligent interconnection, and 23 washing programs; LG ranked 8th on the list, with a consumer satisfaction index of 70.6. Founded in the fifties of the last century, LG Electronics has always been committed to creating overall solutions for home appliances and home entertainment with innovative core technologies and diversified products. LG introduced its first washing machine in the late sixties, and the product was upgraded with the times, and last year it launched the first DD direct drive dryer.
The 7th place in the drum washing machine satisfaction ranking is the commander, with a consumer satisfaction index of 71.4. Leader is a young home appliance brand created by Haier Smart Home for the new generation, which is constantly breaking through the inherent thinking boundaries of home appliances, exploring the partnership relationship with users with innovative designs, rich color choices, personalized cultivation services and highly intelligent empathy. Its drum washing machine products, relying on Haier after-sales service, share smart home services; Panasonic ranked 6th on the list, with a consumer satisfaction index of 72.7. The best-selling product is the Junshi series 10kg washing and drying integrated washing machine.
The 5th place in the drum washing machine satisfaction ranking is Hisense, with a consumer satisfaction index of 75.2. Hisense Home Appliance Group has now become a global ultra-large-scale home appliance manufacturing enterprise, the main business covers refrigerators, household air conditioners and washing machines, etc., with an annual output of 3.4 million washing machines; Midea ranked 4th on the list, with a consumer satisfaction index of 78.5. The Group's Washing Machine Division has been producing and developing washing machines for more than 40 years and is a professional manufacturer of a full range of washing machines and dryers.
The third place in the drum washing machine satisfaction ranking is Siemens, with a consumer satisfaction index of 80.3. German century-old brand, its drum washing machine positioning mid-to-high-end, equipped with advanced washing technology, adhering to German precision, with professional washing technology, a variety of personalized washing programs and aesthetic design; Little Swan ranked No. 2 on the list, with a consumer satisfaction index of 80.9. The sales volume of Xiaotian washing machines has been at the forefront of the industry for many consecutive years, realizing the transformation from a domestic home appliance manufacturer to an international home appliance manufacturer. The best-selling product online is the Xiaotian Pure series washing machine, built-in a variety of professional washing programs, using high-speed BLDC frequency conversion motor, strong cleaning power and stable operation.
The No. 1 in the 2023 drum washing machine satisfaction ranking is Haier, with a consumer satisfaction index of 81.6. The world's well-known home appliance brand, its washing machine products sell well all over the world, sales lead for 14 years. Haier is also an industry standard setter for washing machines, with 4,367 invention patents. The best-selling product online is a 10kg household inverter washer-dryer, which can be flexibly adjusted according to different fabrics and laundry needs.
Industry insiders give advice: the purchase of drum washing machines needs to consider factors such as family needs, energy efficiency, function and quality. It is better to choose a reputable brand as they usually offer better after-sales service and more reliable products. Review user reviews and product quality reports to get feedback from other consumers.