She was born in a rich merchant's family, living a quiet and luxurious life, but because her husband was not at home for business, she could not bear to be lonely, and resolutely went outside to look for "sexual blessings"; she slept with three thousand men, liked to sleep naked in hotels, she was the pioneer of the first "body writing" in the Republic of China, not only printed her lover's love letters into a book, named "Modern Love Letters", but also publicized them, becoming a popular bestseller at that time; she was twenty-eight years old, saw through the world, escaped into the empty door, but could not understand the love affair, and finally jumped into the sea to commit suicide. She is Yu Meiyan, a strange woman in Guangzhou.
In the 1820s, Yu Meiyan was definitely a well-known and famous figure, and her popularity exceeded today's Muzimei, rogue Yan and even the "beast" who took nude photos, in the society at that time, Yu Meiyan was definitely a novel character, and her story, even today, is also amazing.
Yu Meiyan was born in 1900 in Ogi-hai, Taishan, Guangdong Province (in the 1950s, Hagi-hai was divided into Kaiping City), and her father was a local pawn merchant named Yu Dajing. Although in the society at that time, women rarely participated in social activities, but Yu Meiyan was very interested in some foreign books under the cultivation of her mother with literary cells.
It can be said that although Yu Meiyan was born in a feudal family, she received a Western education. She graduated from high school, at that time, girls went to the fourth grade, equivalent to our current "high school graduates", after graduating from high school, Yu Meiyan studied Chinese and English under the education of her mother. Yu Meiyan's favorite thing to read is some foreign books, which broaden her horizons, especially foreign love stories, and women's concept of "equality" makes her feel new.
Father Yu Dajing originally had no opinion on his daughter learning foreign languages, as a businessman, he would occasionally have time to deal with Westerners, originally let Yu Meiyan read, in order to let her daughter increase some language knowledge. His initial thought was to let his daughter be his "translator" and be able to communicate smoothly with foreigners in business, but after Reading these books, Yu Meiyan often published some strange theories. In Yu Meiyan's diary, she often wrote some "I am committed to the pursuit of the freedom of love in this life", "the burst of lust is like a silver pot bursting, coupled with mutual good feelings, that is, love".
It can be said that at that time, women talked about "sex" very boldly, and even Yu Meiyan's mother was shocked by her daughter's remarks. As a result, Yu Meiyan's parents cut off Yu Meiyan's right to read, and they began to put the "Four Books and Five Classics" on the desk, hoping that their daughter would not do anything out of the ordinary and lose the face of the family.
From her current point of view, Yu Meiyan has only read some erotic novels that have opened up her sexual consciousness and given her a view of love and sex. If you were born in modern times, Yu Meiyan's arguments would not cause much panic, but for women in the old society, talking about "sex" when they open their mouths and shut their mouths will be considered by their parents to be a great shame.
In adolescence, Yu Meiyan came out of style, pavilion, she likes new things, likes to wear fashionable clothes, visit relatives and friends, go shopping, she is heroic and generous to people, but also a very talkative woman. In the circle of friends, some of her insights are often called "rare", her friends are more, of course, there are some floating prodigal children, began to pursue Yu Meiyan
Since her debut in the past 14 years since her debut, Xu Jinglei has continuously refreshed her image: an actor, singer, director, blogger, editor-in-chief, and a teacher of the directing department of the Beijing Film Academy...
Therefore, the title of "talented woman" was undisputedly worn on Xu Jinglei's head. However, although there are storms in various fields, there is one thing that is Xu Jinglei's weakness - talented women are not "rich". Xu Jinglei once invested in opening a clothing store, from the vigorous opening of the door to the miserable closure, but it was only a year.
Every woman has a dream of opening a store in her heart
Xu Jinglei always has a variety of magazines introducing fashion trends at home, and she always takes time to read the articles and pictures in them. Critical sections, in particular, identify the artist's outfits for certain events as good or bad, because she has been on the "black list" more than once and has been evaluated as dressed in an unknown way.
As a result, Xu Jinglei was spurred to learn to dress up. When she attends such a catwalk occasion, she will prepare a long skirt and coat, and first match it at home to see the effect. Compared with this, she began to have some experience: those criticisms of clothing collocations, in fact, is not the designer's thinking problem, but the people who wear them do not consider their own body.
For example, if she is a non-plump type, then wearing some skirts with more complicated designs from arms to chests can make up for the deficiencies; and the same combination will make people feel top-heavy when exchanged for plump people.
The result of using herself as a test object is that Xu Jinglei slowly broke away from the black list and became more and more dominant on the red list, and thus slowly became a dress consultant in the circle of friends. Later, her consulting work slowly extended from clothing matching to clothing additions. When friends in the circle go shopping for clothes, they will always call her and are happy to buy or give up according to her suggestions. As soon as she came and went, Xu Jinglei's insight into the difference in clothing spread, so she began to have friends to support her - why don't you open a clothing store?
The speaker did not have the intention of listening, Xu Jinglei felt that her eyes lit up at that time - she was a small boss, and she had never tried it, so it must be very interesting!
Xu Jinglei temporarily bought back a batch of business tips books, and after half a month of making up for it, she began to feel as if she was really suitable for opening a store: sufficient capital, stable customers, a clear route, and a celebrity effect as a backing. Closing those business books, she was calm, and the little boss Xu Jinglei was ready to shoot.
In April 2008, Xu Jinglei rented 3 side-by-side facades on the 4th floor of Dongdan Market, and then opened it for decoration, and the signboard was 3 big characters written by herself - Blue Lotus.
The reason why the location is located on the 4th floor is because the 5th floor of Dongdan Market is KTV, cinema and special store, take the direct elevator on the 5th floor, and the customers who have finished entertaining will generally take the escalator from top to bottom, and the blue lotus is facing the 4th floor exit of the escalator, this layout is called "shower effect".
The background music is also exquisite, usually, playing only 60 beats, soft and soothing classical music, which can extend the customer's selection time in the store. When there are many people or promotions, the background music is replaced by fast-paced music of 108 beats, which can speed up the customer's decision to consume.
Pricing is also asked by the university. In the past, Xu Jinglei never noticed that the supermarket would set the price to a few corners and a few points, but after she opened the store, she understood that how to price it also needed to be studied. A book she has read said that psychologists have studied: the last number of goods below 500 yuan is 9 is the most popular; the top number of 500 to 1000 yuan is 95, and the tail number of goods above 1000 yuan is 899 the best-selling. It is said that the fractional pricing method will give customers a psychological feeling of the lowest price that has been accurately calculated.
Copying these state-of-the-art theoretical knowledge, Xu Jinglei opened her business with confidence. She thought to herself: I am so well versed in the psychology of customers, can I still make money?
Flagship stores lose money
Another discount store was opened
Before opening the store, Xu Jinglei had already thought of taking the route of strange goods and habitable goods, and the clothes in the store tried to ensure that only one piece of one style was entered. Therefore, she set the purchase source in Europe, America and Hong Kong. As a result, it is destined to consume a lot of energy. But she is happy to do such a job, because she has many opportunities to go abroad, and she feels that she can also take such an opportunity to improve her clothing taste.
However, it is not that the fashions she is optimistic about can really be welcomed, because Xu Jinglei is a person who likes to wear the same color, and likes to wear more plain colors, wear her own clothes, or wear a blue, or a milky white. When it comes to purchasing, she will naturally choose according to her preferences.
The result of Xu Jinglei's self-absorption is that although her clothing style is unique, the color is not popular. Those fashions are hung for a month, although there is no shortage of customers to try on, but after wearing, they still hang back to the original place.
Generally speaking, the sample has not been sold for a week, and it should be removed immediately, otherwise, it will cause a bad impression of poor purchase to customers. But what about these fashions that no one "adopts"? Wear it yourself? How old is that going to be? Send someone? I own a shop, not a charity. In the business, Xu Jinglei felt that she should think of a way to solve the backlog of goods that she had entered because of her preferences.
Discount promotions are absolutely impossible. Blue Lotus takes the high-end route, once the precedent of discounting is opened, there will be new models in the future, don't plan to have regular customers patronize one by one can wait to buy discounts, who wants to buy the original price? At that time, we can only fall into a vicious circle of purchase - backlog - discount - re-purchase - restock - and then discount.
However, not discounting in the blue lotus does not mean that you can't discount in other stores? After some thought, in early 2009, Xu Jinglei rented a small façade on the 4th floor across the blue lotus 9 shops, and gave it a very strange name, called Fei Liu Zhi Down. After the blue lotus removed the backlog of goods on the shelves, when there was no one, let the employees transport it over, and then mark the original price, and then hang a big 8765% off label to clear the goods.
Xu Jinglei is too small to look at the wisdom of customers and comrades, the memory of women who love beauty for fashion can be said to be unforgettable, and the discount store is so close to the flagship store. As a result, less than a week later, someone mysteriously asked the clerk of the Blue Lotus: "That flying down is also opened by you, right?" Why is that dress that hung here last week now selling over there at a 30% discount?"
The clerks were scattered, so the customers became more and more sure of their own vision, and came to the blue lotus to turn around at most