October 2023, in the past 10 months, a large number of physical stores have announced their closure!
Affected by the economic downturn and the gradual increase in the proportion of online sales, physical stores are facing a more severe market situation.
Coupled with the changes in people's living habits and consumption habits caused by the epidemic in the past three years, physical stores, especially physical clothing stores, have gradually lost their former prosperity.
However, brick-and-mortar stores are not without a chance of survival, as long as they are willing to adapt to the changing market environment and adopt innovative strategies.
As early as 2016, Ma Yun stated in his speech: "The era of pure e-commerce will soon end, in the next ten or twenty years, there will be no e-commerce, only new retail, that is, online and offline and logistics must be combined to give birth to real new retail." ”
Today I will share with you three ideas for the transformation of physical stores, if it helps you, please give me a little attention!
1. Digital transformation
Digital transformation is key to brick-and-mortar stores surviving in today's competitive marketplace.
This means brick-and-mortar stores need to shift their focus from traditional brick-and-mortar sales models to online sales and digital channels.
This includes building a strong online presence, opening an e-commerce platform, and providing an online shopping experience.
Just like my store, directly settled in the cloud product selection platform, realized the transformation of traditional stores to digital stores, opened online and offline new retail models, seized our localized, city-oriented online channels, greatly expanded the business, which are completely different from the previous waiting for customers to come to the door, let me intuitively feel the surge in online traffic!
Digital transformation also includes the use of data analytics tools to understand customer needs and purchasing behavior in order to better tailor products and services.
Brick-and-mortar stores can increase brand awareness and build closer connections with customers through social media and online advertising.
Speaking of which, we have to mention that we not only have accounts on various media platforms, but also have blogger resources on major media platforms, which can accurately attract more customers to the store to consume, help you effectively promote, and achieve explosive turnover!
In short, digital transformation can help physical stores achieve online and offline integration, provide more shopping convenience, and attract more customers.
2. Experiential retail
To keep shoppers coming back to your store, providing a unique experience is critical.
Brick-and-mortar stores can compete with e-commerce by creating an engaging shopping experience.
This can include rich displays and displays, interactions with employees, and regular events and promotions.
Alternatively, brick-and-mortar stores may consider offering additional services such as personalized consultations, customized products, or course training.
These services not only increase sales, but also increase customer loyalty, making them long-term loyal customers.
Yunpin will choose a built-in powerful intelligent analysis system to accurately push the clothing that customers are interested in. There is also a private domain solution that can be directly implemented to help you better maintain your customers!!
You can also use the SaaS system to make a basic understanding of customer preferences, product performance, etc., you can understand which goods have sold well in recent days, and identify the goods that are not performing well, providing early warning and further attention!
3. Shopping environment
A comfortable and enjoyable shopping environment is essential to the customer's shopping experience.
Physical stores should focus on store layout, furnishings and lighting design to create an appealing atmosphere.
The shopping area should be spacious and bright, with well-organized shelves that make it easy for customers to find and select products.
In addition, comfortable seating and resting areas are provided, providing customers with convenient and resting space.
Through a comfortable shopping environment, brick-and-mortar stores can enhance the shopping experience for customers, increase their time in the store, and promote purchasing behavior.
Not to mention that the display of our store is designed by a showman with many years of work experience, and our lighting and rest area are very careful! You know, the vast majority of people who come out to shop are two people or more, so our store has set up a free nail art area, which allows relatives and friends who accompany customers to experience free nail services. If you are accompanied by a man, we also have a water bar with a variety of drinks for customers to choose from! Committed to filling the customer's experience!
See you at eight o'clock every night!
If you like it, remember to pay attention to the cloud product will choose Oh~
If you have any doubts, welcome to leave a message with me to discuss!