Statistics show that during this year's "double festival" holiday, Laoshan Scenic Area received a total of 357,000 tourists, a year-on-year increase of 303.9%.
As the "window" and "business card" of Qingdao's tourism, at present, Laoshan Scenic Area is deeply implementing the action of improving tourism quality, actively promoting infrastructure construction, cultural inheritance and innovation, tourism management services, and integrated development of scenic villages, accelerating towards the goal of building a world-class tourist scenic spot.
Mountains and seas welcome guests
"It's worth the trip, especially standing on the giant peak and watching the mountains and the sea, the mountains and the sea are beautiful, it's really beautiful." In the Jufeng tourist area, Mr. Yue, a tourist from Harbin, said so.
Laoshan Mountain, known as "the first famous mountain on the sea", towers over the coast of the Yellow Sea, is the first batch of national key scenic spots, has won the national 5A tourist scenic spot, China natural oxygen bar, national blue tourism demonstration base and other titles, the beauty of natural scenery needless to say.
With the in-depth advancement of the action to improve tourism quality, this year's "Double Festival" holiday, citizens and tourists have a broader vision and angle to appreciate the beauty of Laoshan Mountain——
You can "fly" over the mountains and the sea by ropeway, and feel the charm of strange peaks and rocks and mountains and seas up close. In Laoshan Scenic Area, Yangkou Tourist Area is a cliff, fierce and gorgeous, is an excellent place to overlook the mountain and sea scenery, here can not only visit the "sea palace" Taiping Palace, but also can see a variety of stone carvings, pictograms, "double festival" holiday, many tourists directly take the whole journey of about 1000 meters of Yangkou cableway, check-in Xiantao stone, Shouzifeng and other famous attractions.
You can pass through the most beautiful coastal tourist scenic route, and enjoy the beauty of the mountains and seas here. Located in the east of Laoshan Scenic Area, the Yangkou to Yaokou section of the road is an important mountain and sea scenic tourism route in Qingdao. Since 2022, the Laoshan Scenic Area Administration has implemented renovations such as the widening of the current road, the entry of overhead cables into the ground, the management of geological disasters, the addition of parking lots and pedestrian trails, and the improvement of the landscape along the 13-kilometer-long road, so as to provide citizens and tourists with a more comfortable viewing experience. During the "Double Festival" holiday, many citizens and tourists come here to check in as souvenirs.
You can also enjoy the beautiful scenery of Laoshan Mountain on the sea on a cruise ship through the sea sightseeing route. In order to further integrate the city's coastal tourism resources, Laoshan Scenic Area Administration, Qingdao Tourism Group and Laoshan Tourism Group jointly launched the Qingdao Olympic Sailing Center to and from Laoshan Taiqing Scenic Area sea route, by connecting the two scenic spots of Qingdao Olympic Sailing Center and Laoshan Scenic Area, with "sea perspective + field experience", taking tourists to experience the original mountain and sea scenery in an all-round way. During the "Double Festival" holiday, this route has also become one of the popular routes for citizens and tourists to climb and play.
In addition to the mountain and sea scenery, the "double festival" holiday, tourists and scenic area staff also constitute a beautiful scenery. Give full play to the radiation role of the service brand of "the most beautiful scenery is the scenic spot people", Yangkou, Jufeng, Taiqing, Huayan, Jiushui and other tourist areas, as well as the staff of the scenic law enforcement brigade, rushed to the front line, actively carried out civilized tourism publicity, guided tourists to civilized tourism, and did a good job in a series of work such as tourism consultation, reservation and ticket purchase, and guidance services for tourists entering the mountain, so as to create a civilized, harmonious, safe and orderly tourism environment with warm services.
Cultural experiences stay in the heart
Complementing the mountain and sea landscapes, the unique cultural heritage at home and abroad is another beautiful scenery of Laoshan Scenic Area.
In recent years, Laoshan Scenic Area has insisted on inheriting in protection and explaining in excavation, and vigorously promoting the external display and exchange of Laoshan culture, especially after Shandong Province proposed to build Laoshan Excellent Traditional Culture Inheritance and Development Area, the scenic area has concentrated efforts in cultural protection and inheritance, "double innovation" development, industrial empowerment, ecological support, seeking practical results, continuously activating the vitality of traditional culture, and comprehensively shaping new advantages for development.
During the "Double Festival" holiday, Laoshan Scenic Area fully promotes the excellent traditional Chinese culture and creates a strong traditional culture festival atmosphere for tourists.
For example, the Scenic Area and Laoshan District Cultural and Tourism Bureau jointly held the Laoshan Intangible Cultural Heritage Scenic Area Cultural Market themed activity with the theme of "Handmade in Shandong, Laoshan Good Products", displaying Laoshan traditional intangible cultural heritage products and skills, and promoting excellent intangible cultural heritage culture. During the two-day event, visitors can experience a variety of intangible cultural heritage activities such as painting making, folk paper cutting, and Laoshan tea art performances when entering and leaving the Dahedong Customer Service Center.
An intangible cultural heritage market, a section of many "cultural feasts" in Laoshan Scenic Area. This holiday, at the Laoshan Scenic Area Liuqing Management Service Center, the scenic area also cooperated with the Laoshan District Cultural and Tourism Bureau to carry out a series of cultural activities into the scenic spot, and carried out the exhibition of guzheng, pipa and other musical instruments in the form of a flash mob, so that tourists could immerse themselves in the traditional culture of Laoshan and understand the "cultural Laoshan Charming Mountains and Seas"; At the Huayan Management Service Center, the scenic area, together with the Laoshan District Cultural and Tourism Bureau and the Laoshan District Cultural Center, jointly carried out the Mantis Fist into the scenic spot, and more than 20 students from Ningzhen Primary School wore martial arts uniforms to bring swords, swords, sticks and other martial arts performances to citizens and tourists; On the south side of the Laoshan Visitor Service Center, the newly completed Laoshan Cultural Exhibition Center uses new experience technologies such as holographic presentation, digital twin, multilingual interaction, high realism, and cross-time and space to fully explore the wonders of Laoshan mountains and seas, history and culture, and bring an immersive cultural experience feast to citizens and tourists with the natural endowments of Laoshan Mountain, Confucianism and Taoist culture, cliff collection, poetry and songs.
"We will adhere to the use of cultural and plastic tourism, and use tourism to highlight culture, starting from optimizing the kinetic energy, structure and space of industrial development, and continue to activate the power source of deep integration of culture and tourism." The relevant person in charge of the Laoshan Scenic Area Administration said that riding the east wind of the accelerated recovery of the cultural tourism market, Laoshan Scenic Area will deeply explore the characteristic cultural resources and cultural elements such as "Twelve Scenic Views of Laoshan Mountain" and "First Famous Mountain on the Sea", design and develop special cultural and creative products and digital collections such as Ma'anhong, Laoshan Paper Cutting, Jufeng Shenao, etc., with unique artistic value and fashion aesthetics, truly make Laoshan cultural relics "live", products "interesting", traditional "tide". It will contribute more to helping Laoshan District build a demonstration window area of socialist modern international metropolis in the new era at a high level.
(Popular Daily client reporter Bai Xiao report)