Uncover the real cause of Evergrande's bankruptcy. 64-year-old Xu Jiayin and 77-year-old Ren Zhengfei, what did they do right?
Recently, Evergrande Real Estate faced a thunderstorm, and many experts began to criticize its management problems. However, assuming this view is true, then the acclaimed Greenland, Huaxia Happiness and Baoneng and other companies also face the same problem, do they have problems with management? In fact, these enterprises have more standardized management talents and financial norms than most enterprises. However, these companies are facing bankruptcy one after another, is it really just a business problem? This is not the case. The real reason is that the real estate industry has changed. In the past, real estate had financial properties and land also had a strong mortgage value. Many local governments sell land to real estate developers for tax revenue and bank proceeds. Today, however, the real estate landscape has changed. Due to rising house prices, the state began to restrict the real estate market. As a result, real estate businesses can no longer mortgage land and houses, and cash flow is also stuck. As a result, many real estate businesses face bankruptcy. That's the real reason.
However, another example is Huawei. Huawei has been very successful this year because it has stepped on three trends.
Second, Huawei's Mate60 was broadcast by more than 100 TV stations, which is to announce to the world that Huawei is no longer subject to US sanctions. This means that Huawei's mobile phones are completely independently developed and manufactured by China.
Do you know what this means? That means Huawei's phones are no longer dependent on U.S. technology and networks. Huawei did not give in to US sanctions, but chose to carry it hard. This is because Huawei has adopted the country's technological trends.
Today's Huawei is no longer a simple mobile phone manufacturer, they are committed to building intelligent goals, providing knowledge such as computing power platforms and development tools for domestic large models, which means that Huawei is laying out the new infrastructure foundation of digital China.
You can understand it as the basic hardware, basic software, application software and information security proposed in Xinchuang. Huawei has included it all.
During the National Day, Huawei became a hot topic because of national patriotic events. This kind of advertising effect cannot be bought for 100 billion.
Therefore, I want to tell you that methods and things are just as important. If you can follow the trend, you can grow. Conversely, if you go against the trend, you will fail. The same goes for business. In the past, it was relatively easy to make money, but now it is hard. This is because of fierce competition, not because the market is saturated. In the past, as long as you had the courage to go into the sea to do business, you could make money. But success now requires wisdom and vision. Only 1% are able to seize opportunities in each dividend period and successfully go ashore.
Did you succeed by design or by luck? I think only 1% of people can really understand trends and seize every opportunity to achieve success.
