"The people's scooters" were abandoned by the people? Why can't micro electric vehicles be sold?
Micro electric vehicles used to be phenomenal models in the domestic automobile market.
Relevant statistics show that the wholesale sales of micro-electric vehicles reached 985,000 units in 2021, accounting for more than 29.7%; In 2022, this number reached 1.399 million units, accounting for 21.5%, making it the largest segment of pure electric vehicles for two consecutive years.
The Hongguang MINI EV is undoubtedly the first model to lead this trend, and in July 2020, Hongguang MINIEV was officially launched, and its monthly sales quickly exceeded that of the Tesla Model 3, which was in full swing at that time. According to official data, its cumulative sales have exceeded 1.11 million units by the end of 2022. This product has set a glorious "history" of the world's small pure electric car sales champion and has become the object of imitation by many car companies, but now, the sales of this car have also declined significantly.
In the past August, Hongguang MINI EV only sold 15,800 units, which seems to be good, but compared with the previous two years, it is 30,000 or 40,000 vehicles a month, which can be said to be a far cry.
Industry leaders are like this, and the sales of those imitators have declined significantly. Chang'an waxy corn 13,000 units, Geely Panda more than 8,000, QQ ice cream more than 5,000, the entire micro-electric vehicle sales, the overall decline of more than one step.
Why is this the case? Are the "people's scooters" really abandoned by the people?
The first is the defect of its model itself, the micro electric vehicle itself can only be used as a short-distance urban transportation tool, the function is very single, zero hundred acceleration is generally 15 seconds away, on the high speed do not think, whether it is size, safety, power, space, comfort, configuration, there are deficiencies.
The biggest advantage of this model itself is to replace electric bicycles, and the biggest advantage than electric bicycles is to reduce wind and rain, but this demand is always limited, basically after more than 2 years of development, the purchase has been almost the same.
Secondly, is the micro electric vehicle, the fundamental factor of the fire - price, just affect their sales, before because of the higher subsidies, coupled with the lower cost of battery raw materials, the price of micro electric vehicles at that time is about 30,000 yuan, but after the gradual decline of the new energy subsidy policy, car companies will pass on the increased cost to consumers, coupled with the subsequent surge in the cost of battery raw materials, although it has recently fallen, but the price of micro electric vehicles, no longer as surprising as the previous two years.
Think about it, buy a configuration that can meet the basic household needs, all need forty or fifty thousand yuan, and add 1-20,000 can buy, a small fuel vehicle, which aspect is not better than micro electric vehicles, moreover, this is a serious family car, can get on the high-speed, can seat five people, is this a micro electric car can be compared?
Finally, with the advent of BYD Seagull, Wuling Binguo and other models, consumers have more choices, before, in this price segment, electric vehicles are faulty, either buy about 100,000 pure electric small cars, or 30,000 or 40,000 micro electric vehicles, in the price range of 5-80,000, in fact, is blank, so many consumers have no choice but to choose a relatively single use of micro electric vehicles.
With the launch of BYD Seagull, Wuling Binguo and other models, it has greatly divided part of the sales of the previous micro electric vehicles, and last month, the sales of Seagull exceeded 34,000 units, which is the best proof. These models are more functional than micro-electric vehicles, and can cope with short cross-city trips in addition to urban commutes.
In summary, the cooling of the microtram market is not an accidental or temporary phenomenon, but an inevitable result of a combination of factors. The market for micro electric vehicles is sluggish and will become the norm in the future, and for car companies, launching some smaller pure electric models with larger sizes to make up for the impact of the decline in sales of mini vehicles may be the right way.