First, the current situation of the real estate market
With the continuous regulation and control of the real estate market by the state, the real estate market has gradually returned to rationality. Especially in 2021, the real estate market has fluctuated to a certain extent, and the situation of concentrated thunderstorms in housing enterprises has occurred from time to time. According to incomplete statistics, nearly 300 real estate companies applied for bankruptcy liquidation in 2021, including some well-known real estate companies. This is not only the case domestically, but also internationally.
Second, the cause of the thunderstorm in housing enterprises
1. Highly leveraged operations
In the past few years, real estate companies have adopted a highly leveraged operation model in order to pursue rapid expansion. Although this model can bring certain short-term benefits, once the market fluctuates or policies change, housing companies can easily fall into the dilemma of broken capital chain.
2. Policy regulation
In order to control the overheating of the real estate market, the state has introduced a series of regulatory policies. These policies not only restrict the financing channels of housing enterprises, but also strictly supervise the sales and development of housing enterprises. Especially after the introduction of policies such as the "three red lines", the financing difficulty and financing cost of housing enterprises have increased greatly, which is undoubtedly a major blow to housing enterprises with high leverage.
3. Market changes
With the continuous improvement of people's requirements for living quality, the real estate market has gradually shifted from a "seller's market" to a "buyer's market". This change has made the competition between housing companies more intense, and some weaker housing companies are easy to get into trouble
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4. Impact of the pandemic
The sudden outbreak of the new crown epidemic in 2020 has brought a huge impact to the global economy and also brought a certain impact on the real estate market. On the one hand, the epidemic has affected the sales and payment collection of housing enterprises to a certain extent; On the other hand, the epidemic has also reduced buyers' willingness to buy houses and their ability to buy houses. These factors have brought certain pressure to the operation of housing enterprises.
3. Favorable policies
In the face of the concentration of real estate enterprises and thunderstorms, the state has introduced a series of favorable policies to stabilize the real estate market.
1. Ease access to financing
In order to alleviate the problem of financing difficulties for housing enterprises, the state has introduced a series of policies to relax financing channels. These include allowing qualified housing enterprises to issue corporate bonds, supporting housing enterprises to raise funds through asset securitization and other means. These policies have played a positive role in alleviating the financial pressure of housing enterprises.
2. Reduce the down payment ratio and loan interest rate
In order to stimulate the willingness of home buyers to buy, banks have reduced the down payment ratio and loan interest rate. Some banks have also introduced a variety of loan methods and incentives to reduce the repayment pressure of home buyers. The introduction of these policies has helped to increase the number of real estate sales and loan repayment rates.
3. Support the rental market
In order to ease the pressure of home buyers, the state has also introduced a series of policies to support the rental market. These include allowing eligible housing enterprises to carry out rental business, giving certain tax incentives to rental housing, and so on. These policies can not only increase people's housing options, but also promote the diversification of the real estate market.
Fourth, how to go next for the house?
Driven by favorable policies, what will be the next step for the real estate market? From the current situation, there is still some volatility and uncertainty in the real estate market. However, with the gradual implementation of policies and the gradual stabilization of the market, the real estate market will gradually return to rationality and gradually enter a new stage of development.
1. The market adjustment is gradually completed
At present, the real estate market is still in the adjustment stage, and the gradual completion of market adjustment will be an important development trend. In this process, real estate enterprises need to actively adjust their strategic thinking, optimize asset structure, and strengthen internal management to improve their competitiveness and anti-risk ability. At the same time, buyers also need to look at market changes rationally and do not blindly follow the trend to buy.
2. Diversification has become a trend
In the future, the real estate market will gradually enter a stage of diversified development. In addition to traditional residential and commercial real estate, the real estate market will also expand into culture, tourism, health, technology and other fields. This diversification can not only increase the vitality of the real estate market, but also promote the sustainable development of the city.
3. Gradual implementation of property tax
Property tax is an important trend in the future real estate market. Although the current real estate tax collection plan and specific details have not yet been announced, it is foreseeable that the gradual implementation of real estate tax will play a positive role in the regulation and stability of the real estate market. The collection of property tax will increase the cost of housing ownership, thereby curbing excessive investment and speculation, and also conducive to increasing government revenue and public facilities construction.
4. Intelligent and green development
In the future, the real estate market will also develop in the direction of intelligence and greening. Intelligent development will improve the comfort and safety of houses through the application of intelligent technology and intelligent facilities; Green development is to achieve sustainable development and environmental protection and energy conservation of houses through the use of environmentally friendly materials and energy-saving technologies. This development trend can not only improve the quality and added value of housing, but also help promote the upgrading and transformation of the real estate market.
In short, with the continuous regulation of the real estate market and the introduction of favorable policies, the real estate market will gradually return to rationality and enter a new stage of development. In the future development, real estate enterprises need to flexibly respond to market changes and policy regulation, actively adjust strategic thinking and optimize asset structure, and strengthen internal management to improve competitiveness and anti-risk ability; At the same time, buyers also need to rationally view market changes and investment risks, and do not blindly follow the trend to buy; The government also needs to continue to strengthen supervision and regulation to maintain the stability and development of the real estate market.