The 2023 National Day file has passed halfway, and it has not achieved the expected good results at the box office.
As of 15 o'clock on October 3, the total box office of the mainland National Day file was 1.793 billion, of which "Rock Solid" accounted for 636 million box office, firmly ranking the throne of the National Day box office champion, but unfortunately, according to the current trend, the final box office of the film may be difficult to break through 2 billion, and the final box office of the three blockbusters "Predecessor 4", "Volunteers" and "Operation Moscow" will stop at 1 billion at the final box office.
Originally, this year's National Day file was rich in themes and star-studded, and was regarded as the strongest National Day file in film history.
But according to the current trend, let alone the strongest National Day file in film history, I am afraid that it will set a new low at the box office of the National Day file in recent years. Of course, most of the new films in the National Day file can barely recover their costs, and "It Doesn't Seem to Be So Hot" starring Wei Xiang may be about to become a box office tragedy.
The loss exceeded 100 million, and in just 1 year, a new film knocked the 2.6 billion male protagonist Wei Xiang off the altar!
A total of 12 new films were released on National Day this year.
But the five movies that really attract attention are "Rock Solid", "Predecessor 4", "Volunteers", "Operation Moscow" and "It Doesn't Seem to Be So Hot". And "It Doesn't Seem to Be So Hot" fell behind from the beginning.
The box office on the first day of release on September 28 was only 2.9 million, accounting for 3% of the films.
Although after word-of-mouth fermentation, the proportion of films ranked as of October 3 rose to 5.1%, and the cumulative box office exceeded 75.79 million in 6 days of release, but the film has lost the best box office outbreak period, plus the two blockbusters "Rock Solid" and "Predecessor 4" have divided nearly 50% of the scheduled scenes, "It Doesn't Seem to Be So Hot" has no possibility of counterattack.
According to the current trend, Wei Xiang's comedy will eventually box office around 250 million.
The film production cost is as high as 200 million, the producer is generally 38% of the box office, according to this share ratio "It Doesn't Seem to Be So Hot" lost more than 100 million, which has a great impact on Wei Xiang's next film road.
In 2022, the Spring Festival file Happy Twist "Super Family" was withdrawn, temporarily making "This Killer Not Too Calm" on top.
Wei Xiang's first big male protagonist work, although there was no Shen Teng to help, but Happy Twist another golden signboard Ma Li escorted, unexpectedly defeated "Four Seas", "Miracle Stupid Child", "Sniper" and other super blockbusters, won the Spring Festival runner-up, and bombarded the box office of 2.627 billion. Wei Xiang also became the male protagonist of the 2.6 billion box office in one fell swoop, and he was hot for a while.
Regarded as Shen Teng's successor.
Unexpectedly, after 1 year, "It Doesn't Seem to Be So Hot" knocked Wei Xiang off the altar!
In my opinion, "It Doesn't Seem to Be So Hot" does not have much problem in terms of film quality, and the box office failure is mainly an outbreak of audience dissatisfaction with Happy Twist and Wei Xiang's repeated bad films in recent years.
The film took 8 months to produce, and three truly mentally disabled people were invited to star, and this sincerity is worthy of recognition.
The plot is adapted from the Spanish film "Basketball Champion". is also the box office champion in the Spanish market in 2018, so in the highlights such as the anti-chicken blood of the ending Armageddon, "It Doesn't Seem to Be So Hot" is actually a copy of the original movie, but it does well.
In terms of the localization of laughter, the film puts the core on Wei Guozheng, the basketball coach played by Wei Xiang, although it slightly weakens the theme of caring for vulnerable people, but strengthens the comedy attribute of the movie, which is also the helplessness of commercial movies, Wei Xiang's acting skills are like a little pompous in the film, but the comedy effect is not to be said.
But the audience was really deceived by the sign of happy twist.
"It doesn't seem to be so hot" is actually not a happy twist movie in the real sense, but the movie front and behind the scenes are happy twist members, naturally also regarded by the audience as happy twist works, in recent years, happy twist every box office hit is accompanied by huge controversy, its members are also bad films constantly, Chang Yuan, Allen, Wei Xiang, and even Ma Li have become bad film kings.
Wei Xiang was even more crazy to take on bad films after the fire of "This Killer Is Not Too Calm".
Shoot 9 bad films in a row, Wei Xiang: Can't become Shen Teng, but also drag down Jackie Chan!
In recent years, Happy Twist has always wanted to hold the second Shen Teng, Chang Yuan, Allen, and even Huang Cailun have all got the opportunity, but unfortunately, except for Allen's "Iron Fist of Shame" that has a good box office, the audience without exception does not buy it. It's interesting that they didn't become Shen Teng at the box office, and they all learned from each other in terms of cameos and bad films.
Wei Xiang is the same.
In 2022, "This killer is not very calm" exploded, and only 1 year later, Wei Xiang made a cameo appearance or starred in 9 bad films such as "Love's Substitute Driver", "Brother, Hello", "Desperate Master", "Be'er Like You", "Please Don't Trust Her", "Guess I'm a Hero" and so on.
But Wei Xiang has Shen Teng's audience popularity, he really has Shen Teng's disease, and there is no Shen Teng's life.
These bad films greatly consumed Wei Xiang's favorability, so when the real second male protagonist work "It Doesn't Seem to Be So Hot" was released, the audience calmed down, and the movie also struggled, and Wang Baoqiang's "In the Octagon" was screened in advance, but word of mouth has not been able to go up. After all, Wei Xiang is an actor with a high national degree like Shen Teng and Wang Baoqiang!
The next most worrying thing is undoubtedly Jackie Chan's new film "Plan P".
This new film has been prepared for a long time, the title from "I Am Not a Panda" to "Panda Agent" to the inexplicable "P Plan", which cost 350 million to produce, was originally one of the heaviest new films in Jackie Chan's future, and the partner once reported that it was Wu Jing, but he did not expect to become Wei Xiang on the start. This is also why Jackie Chan will participate in the promotion of "It Doesn't Seem to Be So Hot" in the near future.
But as things stand, Wei Xiang's box office appeal in "This Killer Is Not Too Calm" is overestimated.
Coupled with Jackie Chan himself's poor reputation in recent years, even with the blessing of the national treasure Panda, whether this "Plan P" can be successful is a huge problem.