A few days before the holiday, the cultural tourism market showed explosive growth, long-term tours, small town tours, and characteristic ethnic homestays far exceeded the May Day Dragon Boat Holiday. In addition to popular tourist destinations such as Beijing and Shanghai, the number of bookings in small cities with special characteristics hit a new high this year, and the demand for consumption upgrades has increased significantly.
In a homestay in Weitou Village, Moganshan Town, Zhejiang Province, homestay housekeepers are receiving tourists, checking in, and taking guests to familiarize themselves with the surrounding environment of the homestay.
Meng Jinjin, housekeeper of Deqing Moganshan Homestay: In fact, the housekeeper is not only the housekeeper of the service in the store, but also the planner of the tour, striving for guests to feel the warmth of home in the process of traveling in Moganshan.
On National Day, the average occupancy rate of most homestays and hotels in Deqing Moganshan exceeded 80%, and some homestays were even difficult to find. Moganshan Town released the Golden Autumn Activity Guide before the festival, and more than 20 wonderful activities such as rural nature, intangible cultural heritage and creativity, music and art, and outdoor sports were held during the National Day holiday, creating an immersive autumn vacation experience scene for the majority of tourists.
Tourist Ms. Tu: I usually like to see this kind of exhibition, and the scenery of Moganshan is also very good, so come here to stroll, I think this cultural atmosphere is also quite strong.
According to data from travel platforms, not only in Zhejiang, long holidays have driven demand for long-term travel, and homestay bookings in northeast and northwest cities have ushered in a big outbreak. Ethnic style homestays are particularly popular in this Eleventh November, among which, the number of homestay bookings in Jilin Baicheng, Heilongjiang Qiqihar and other cities increased by more than 10 times compared with 2019 during the Eleventh November.
In addition, this year, "small airport" cities with complete supporting facilities are also favored by consumers. Airport passenger traffic in Bazhong, Guangyuan, Handan, Luoyang, Liuzhou, Yichun and other places has gradually increased.
Li Jianping, general manager of Guangyuan Airport: During the entire long holiday, the passenger throughput will reach 18,000, an increase of 316% and 550% respectively over last year. In particular, compared to 2019, the number of flights increased by 25% and passenger throughput increased by 35%.
Liu Ting, big data researcher of travel platform: The number of room nights booked by hotels during the eleventh holiday in the national "small airport" cities increased by 6.7 times compared with the same period in 2019, of which the number of room nights booked by high-star hotels increased significantly, an increase of 8.8 times over the same period in 2019, making it a more popular reverse tourism city in the platform.
According to travel platform data, the booking volume of high-star hotels in non-first-tier cities such as Xuzhou, Nanchang, Liuzhou, Taizhou, Luoyang, Shangrao, Weihai and Quanzhou increased particularly significantly, with an increase of 4.7 times over the same period in 2019, of which Xuzhou high-star hotels increased by up to 5.2 times year-on-year, and Nanchang, Liuzhou and Taizhou increased by more than 5 times year-on-year.