This is a world of excess products and insufficient consumers, brands that have lost the ability to build direct relationships with customers will not be able to continue the good old days, and those successful brands are stupid

It's a world of overgrown products and under-consumers, brands that lose the ability to build direct relationships with customers won't be able to continue the good old days, and successful brands are obsessed with connecting with their customers uninterruptedly—no matter what the channel, the content is the communication link.

Content allows brands and consumers to form a wonderful "partnership": brands provide consumers with practical, emotional and social values through goods and content; The content provided by consumers once again injects vitality into the brand, bringing the direction of product iterative research and development and new crowd assets. Doing business with content drives not only orders, but also word of mouth and dependence.