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An ordinary film publicity may be buried in a competitive market and difficult to attract the attention of the audience. However, for the creators of the movie "Fengshen ", they have experienced an unusual publicity journey.
It was the twentieth day of their consecutive roadshow and there seemed to be no end to their journey between cities. Even the actor Ji Fa, who has outstanding physical fitness in the play, looks tired under this continuous schedule, with obvious dark circles and greasy hair. However, the traditional publicity method did not bring more audiences to the movie "Fengsheng". In the first few days of its release, the box office was only more than a billion, which can be described as lackluster in the market. In sharp contrast, the newly released movie "Desperate" achieved a box office result of 400 million in just two days of screening, which made the main creator of "Fengsheng" feel pressured.
At the suggestion of fans, the creator of the movie "Fengsheng" decided to change the publicity strategy, and they walked into the online live broadcast room to seek a new breakthrough. However, what they didn't expect was that this decision sold 200,000 movie tickets in just 20 seconds. The director and actors were surprised, and Yu Shi even fell from the chair. They interacted with fans through the live broadcast room, conveyed the message of the film in a completely new way, and won the love of the audience.
Brother Yang is the anchor of this live room event, and he challenged the creators to guess how many likes they can get in one minute. They boldly predicted 8 million, but the end result was 100 million. This scene shocked the creators, who deeply realized the power of the Internet age. Although the traditional roadshow method is hard, it cannot be compared with Internet propaganda. The experience of this live broadcast room made them understand that the changes of the times need to adapt, and only by interacting with the Internet can we better promote their works.
The success of the movie "Fengsheng" changed the publicity ideas of the main creators, and they began to pay attention to Internet publicity and emotional marketing. In contrast, the newly released movie "All or Nothing" adopted a new publicity strategy, highlighting the outstanding performance of the supporting role Wang Chuanjun, and the result was a box office score of 400 million in two days before its release. The film successfully captured the hot topics of current affairs and attracted the attention of the audience with the marketing slogan "One more person watches, one less person is deceived". Although the film is small, there is no rating, which makes the audience curious about the movie and believes that it will be the next big hit.
Another film, The Gone Her, also excelled in marketing. The film has been released in 47 days and has accumulated a box office of 3.5 billion, ranking 9th in the Chinese film box office list. This not only adds honor to the starring Zhu Yilong, but also once again verifies the ability of producer Chen Sicheng. Since Chen Sicheng became a director, he has shot a number of box office blockbusters, with a cumulative box office of 12.2 billion. He has a strong background and owns a number of companies, not only a director, but also a master of capital operation.
The marketing approach of "Gone Her" is very unique. The official delivered movie information through a series of spoiler short videos, marketing the slogan "Specializing in Love Brain", and promoting "female mutual aid". Although viewers may not have seen the movie in person, they are very familiar with the promotional memes of the film. The film digs deep into real issues, especially the hot topic of women's fear of marriage, and although there is some fiction in the plot, its clever marketing has attracted widespread attention.
Chen Sicheng's business acumen has also allowed him to benefit a lot at the box office. According to the box office sharing ratio, the producer can get a considerable share, and Chen Sicheng, as the producer of the film, can also obtain considerable revenue. Considering that the production cost of the film is only 150 million yuan, the box office performance of the movie "Disappearing Her" can be said to be very eye-catching, which not only brings commercial value, but also enhances Chen Sicheng's personal reputation.
Chen Sicheng emphasized the importance of film art in an interview, saying that "what is national is the world". His success and ingenuity have made him an important figure in the Chinese film industry. Every film he shot has achieved considerable box office results, and his work is loved by audiences. His influence is not only reflected in the box office, but also in the driving force of the film market. His appearance has filled the film market with more variables and promoted the development of China's film industry.
Unlike Chen Sicheng, director Wu Ershan's path is not quite the same. He makes films with heart, pursuing realism and detail. He put a lot of energy into the filming and production of the movie "Fengshen ", and even opened a Fengshen training camp, trained actors, and personally participated in the creation and art design of the script. During the filming of the film, he insisted on paying wages at normal working hours and provided reasonable treatment for every staff member involved in the film. At the end of the film, he specifically listed the names of all the staff involved in the production, up to 8,000 people. The props and details in the film have also been carefully designed, from wheat to moss, from costumes to musical instruments, showing the care of the production team.
However, Wuershan's intentions did not receive a corresponding commercial return. Although he excelled in filmmaking, he lacked business acumen and did not take full advantage of the opportunities of internet publicity and peripheral product development. This made his films perform mediocre in the market and less than expected. Although the times are changing, Wuershan insists on doing a good job in every film with heart, and believes that the works created with real heart will eventually be recognized by the audience.
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