On September 28, Suning.com Retail Cloud's 14,000th store in China was officially opened in Yingshang County, Fuyang City, Anhui Province. In the post-10,000-store era, the retail cloud will accelerate the full coverage of the county "store network", which will establish a more efficient and multi-track retail ecology, continuously release social value, and improve partner efficiency and user experience.
Suning.com said at its previous press conference that it will accelerate the expansion of 20,000 retail cloud and forced franchised stores, and fully open offline stores, online platforms, cloud warehouse services and digital supply chains. As a high-growth business segment of Suning.com, retail cloud sales increased by 42.5% year-on-year in the first half of the year, including a year-on-year increase of 54.2% in the second quarter, insisting on accelerating the implementation of the group's "retail service provider" strategy.
After 95, college students returned to their hometowns to "open two stores in a row", and upgraded services to achieve "one-stop home ownership"
After graduating after 95, Equation became several brick-and-mortar businesses and accumulated a lot of retail experience. In 2019, Fang Chengcheng saw that most stores in the county could not meet the diversified purchase needs of consumers, and at the end of the year, he opened the first retail cloud store in Yingshang County, with an annual sales of more than 4 million yuan in 500 square meters. In recent years, he has clearly felt the new changes in home appliance consumption, "During holidays such as National Day and Spring Festival, most of the young people returning to their hometowns will go to the county big brand stores to buy all home appliances, and the demand for smart health, washing and drying integrated and other home appliances has increased rapidly." Fang Cheng said: "The retail cloud provides a full-process retail solution, the digital system is very convenient, and tools such as cloud warehouse and quick financing allow stores to operate lightly and reduce a lot of pressure." ”
This year, Retail Cloud launched a new Super store format, and at the same time the first large-scale commercial complex in Yingshang County landed, Fang Chengcheng decided to open a retail cloud Super store in this commercial complex, with a store business area of more than 800 square meters, will use the retail cloud brand potential and business district passenger flow to create Yingshang County "home appliance one-stop service benchmark store". During the opening period, the store launched "thousands of home appliances 5 discount purchase, cabinet free transformation, home appliances enjoy 10 free service" and other activities, the store ushered in waves of sales peaks, according to statistics, the overall sales of the store exceeded 1.5 million, high-end products accounted for nearly 30%, the average customer unit price exceeded 30,000 yuan.
"Super stores" accelerate the development of the whole world, and a multi-format retail pattern emerges
In order to further improve service efficiency and experience, retail cloud has embarked on a new development path of "rural surrounding cities". Fan Huaiwei, President of Suning.com Retail Cloud, said: "We will accelerate the development of the whole region, focus on the construction of super stores in the city, match the flagship store and standard store models in the county, deeply cultivate the main track of home appliances, accelerate the layout of new tracks for home, customization, front-end and quick repair, and achieve comprehensive coverage of county and town business districts, community business districts, and home improvement business districts." "At present, the retail cloud has deployed more than 1,100 home integration stores, more than 200 quick repair shops and more than 110 kitchen stores, and a multi-format and multi-regional retail pattern has emerged.
As the first Super store in Anhui region, Yingshang County Retail Cloud Store has ushered in a new upgrade in four aspects: store image, scene, products and services. In terms of image, the Super store adopts a new blue and white tone, the style is simple, transparent and bright, which enhances the comfort of "shopping". In terms of scenes, brand parks and joint venture zones have been added, and mid-to-high-end brand areas have been upgraded to create diversified family scenes. In terms of products, highlight the new trend category of "cleaning, central integration, washing and drying set, water purification". In terms of services, the retail cloud has launched "three major supports" of factory promotion, prototype and exhibition stand. It is reported that during the Double Festival promotion, the retail cloud will be intensively landed in 18 Super stores across the country to promote the heating up of "home consumption" on National Day.
While doing the main business of deep home appliances, the retail cloud accelerates the expansion of new tracks such as finished home and whole house customization, promotes the upgrading of home appliance stores to finished product integration stores and customized integration stores, and helps stores realize the transformation from "selling single products to providing home scene solutions". In August this year, Enshi Suning Tesco & Palm Pearl Home Appliances Whole House Custom Integration Store landed, with store sales of 2.25 million within 14 days of opening, of which Palm Pearl whole house custom sales were 1.22 million, bringing local consumers a one-stop service of "home appliances + whole house customization + finished furniture".
Consolidate the basic capabilities of retail and enter a new stage of "horizontal extension and vertical deep cultivation"
In the past six years, Retail Cloud has opened more than 14,000 stores across the country, covering tens of thousands of townships and towns in 31 provincial-level administrative units across the country, serving 250 million users in two lines, driving the employment scale of more than 50,000 people, and developing rapidly from counties and towns to first- and second-tier cities, forming a relatively complete network and business model.
In the new stage of retail cloud, we will adhere to the direction of "horizontal extension and vertical deep cultivation" and continue to consolidate the three basic capabilities of "goods, operations, and services". In the commodity dimension, we continue to expand the pre-products, trend categories and introduce Internet celebrity products, while deepening brand C2M cooperation and innovating the supply of smart home appliances. Taking the KKC air conditioner jointly built by Suning.com and Haier in 2022 as an example, omni-channel sales exceeded 400,000 units, and retail cloud as a key channel became the backbone of the detonation of this single product. Since September, Retail Cloud, together with Panasonic and Meiling brands, has launched a series of new C2M products such as "Ningjing washing machine and 512 refrigerator" to provide consumers with more personalized and cost-effective products.
In addition, in the operational dimension, Retail Cloud continues to optimize B-end tools such as "cloud warehouse and fast financing", continues to iterate C-end digital ecosystems such as "cloud shelf, haggling, smart poster, trade-in, and membership system", and continues to carry out the "Qiyun Training Program" to further strengthen local digital retail empowerment. In terms of service, Suning will fully open 36 central warehouses and build 600-1,000 county-level front-end warehouses to improve service response capabilities and reduce rural logistics and distribution costs; Build 800-1,000 first- and second-tier city business districts and community front warehouses to improve the real-time service capabilities of 3C and household appliances.
Suning.com said that in 2025, the retail cloud will exceed 30,000 stores and the sales scale will exceed 50 billion, which will further strengthen the ability of open collaboration, create a "replicable" retail cloud, continuously extend its connotation and model, share the dividends of the times with partners, and improve the overall efficiency of the circulation industry.