About the drama "Cloud Feather", I have already written what it is talking about...
Actually, nothing was said.
In fact, the farce outside the play is more wonderful than the plot in the play.
For example, at the beginning, the fans of the male and female protagonists wore polite masks and praised the director.
Later, it was found that the supporting role seemed to be more popular, and began to tear his face -
said that Guo Jingming himself said on Weibo that Yu Shuxin accompanies the night every day, but a certain episode is only less than ten minutes, severely condemning Director Guo!
It is said that Zhang Linghe is obviously a big male protagonist, but he is either indecisive or silly all day, and the cool plots are completed by two men and three men, which is not fair!
However......
Because it is an original script, it is impossible to tear who adds drama based on the original novel.
I have to say that Guo Jingming is really smart enough to play the film and television novel of the same name while broadcasting the drama, this is not, even the novel has been read!
However, back and forth, the final winner is still Guo Jingming.
Not only did he heat himself again, but he also launched his own artist again.
So today I want to talk about Guo Jingming.
Guo Jingming was born in 1983 and is 40 years old this year.
He was born in an ordinary family in Zigong, Sichuan, where his mother was a bank clerk and his father was a civil servant.
The family environment is not bad, but Guo Jingming did not have a good life as a child, because he contracted a sepsis-like disease at a very young age and spent almost his childhood in the hospital.
After healing, he is short in stature, sensitive in heart, inferior, and strong.
He said that because he was not tall, he did not like to lose anything, because his academic performance was good, so no one in school would laugh at him for being short.
One of his teachers guided him to submit manuscripts, watched his immature words turn into lead letters, and still received a fee, which he described as "amazing."
In 2001, Guo Jingming participated in the New Concept Essay Competition.
At first, in order to add points to the college entrance examination, he studied the award-winning style of the first two editions very carefully, bought magazines, wrote manuscripts, he kept trying, and then submitted papers carefully, so he won the first prize of the New Concept Essay Competition twice.
Guo Jingming said that when I went to compete, I was attracted by the radiant Shanghai.
Later, he went to Shanghai University for the college entrance examination.
He said that he could not go to the university where he first choice, and asked him where his first choice was, and he said that if I could work harder, Tsinghua Peking University would not be a problem.
Here's how he described his college career:
"95% of them are Shanghai locals, I am the only foreigner in my class, and on the first day I went to Shanghai, I felt that I did not belong here, and I had no sense of belonging."
He said in his speech that because the classmates around him are "rich people", he is a small town in Sichuan, despised, others have the latest mobile phones, the latest sneakers, but he even needs the basic professional configuration needs "DV + camera + computer", parents need to save money to afford it.
Many people have doubts about Guo Jingming's self-statement, and his description does not seem to be in the time and space of about 00 years, but in another dimension, because in that era, the gap between the rich and the poor was really not too big, and even if there was a gap, everyone could not so bluntly despise poverty.
Many people think that Guo Jingming found a reason for his vanity and money worship, "because others look down on me, so I adore vanity" is his footnote to his behavior, but in fact, no one despises him, it is he who unilaterally dislikes poverty and loves the rich, but he says that he has encountered poverty discrimination.
In short, Guo Jingming has a justified excuse for all his actions, and if he does not do well, it must be because he has encountered more bad.
He said, "Money comes first," "The principle of everything I do is to make money," "The first thing I do when I come to Shanghai is to learn to speak Shanghainese, and the second thing I do is to make crazy money."
His university teacher said that Guo Jingming did not like classes, slept in the dormitory all day, played games, hung up many subjects, deducted many credits, and did not have enough attendance points.
Guo Jingming said, "My empty life can only find solace in writing alone. ”
Later, Guo Jingming did not get a graduation certificate, and he dropped out of school in his junior year to focus on making money.
In fact, his fame and golden road just proves that he was in an era when heroes did not ask about their origins.
There is no need to worry about any "royal family", and it will not be arbitrarily played by the inexplicable judges.
All he has to do is carefully select the manuscript, polish the writing, and then submit it.
From the preliminary round to the final, from the third to the fourth, fair and impartial, he won the competition.
Guo Jingming himself said, "You can't find anyone like me." ”
After the college entrance examination, Guo Jingming submitted a 10,000-word short story to "Budding" magazine, and as the first prize writer of the New Concept Competition, the novel was quickly published, and then the publishing house found him and asked him to expand the long novel for publication.
In a month and a half, he completed the novel, called "Phantom City", which had a circulation of more than one million copies after its publication.
In other words, according to the context of time, Guo Jingming will not worry about poverty in his freshman year.
That year, he was 20 years old.
As a best-selling author, he soon released his second novel, "How Much Flowers Fall in Dreams", and the following year, he published the school-themed novel "Summer Solstice Before the Arrival".
Rumors of plagiarism have been loud since he first emerged, but the market didn't care, the publishing house didn't care, and even the readers didn't care.
Those rumors did not affect his large number of fans and fans, so it was really a good wind with its power and went straight to Qingyuntian.
In April 2007, Guo Jingming's fourth novel, Sorrow Against the River, was released, with a first print run of nearly 100,000 sets, and the waist cover paper on the book used up all the same type of paper in Beijing, so much so that the publishing house had to replace it with other paper.
Guo Jingming's signing ceremony was unrivaled.
It can be said that Guo Jingming did not waste his talent, did not waste his resources, did not waste marketing and hype, and finally satisfied his undisguised dream of worshiping money.
The times made him quickly rich, and he set up a studio, edited a magazine, set up a company, published "Minimal Story", and made his name popular throughout the country.
From 2004 to 2012, Guo Jingming entered the Forbes China Celebrity List for nine consecutive years.
Ni Kuang, one of the "Four Great Talents of Hong Kong", commented on him: According to the sales of his works, Guo Jingming is a person who can become a master.
In 2007, the rich list of Chinese writers was released, and Guo Jingming topped the list with an income of 11 million.
The following year, he again topped the list with a royalty income of $13 million.
This year, Guo Jingming was only 25 years old.
But Guo Jingming's writing is still sensitive, uneasy, and gorgeous.
I don't know if he still has this in his heart, or he finds that such words can always please readers and consumers, creating one sales myth after another.
His office building is in an upscale office building on Dalian Road in Shanghai, and at the age of 23, he wrote in his blog:
"Every morning, when I squeeze the elevator with a group of white-collar workers in suits and shoes wearing explosive yellow hair, I am filled with mixed emotions. Depend, Lao Tzu is so 23 years old. ”
Even showing off wealth is very exquisite.
At the age of 27, he bought three villas in Jing'an District, with a total area of more than 1,000 square meters, and the market price at that time was more than 100 million, and the interior decoration was extremely luxurious, and the price of carpets alone exceeded one million.
Guo Jingming, sitting on the big sofa on the rooftop, showed off the bustling Shanghai CBD behind him, and he wrote in his copywriting, "This is not a hotel, nor a restaurant, this is my home..."
It's very straightforward.
At this time, Guo Jingming established the most world culture, owned five magazines, signed nearly 100 text and comic authors, published nearly 80 books every year, and made an annual profit of more than 20 million.
The statistics of that year were that the revenue of other traditional print media in China was added together to be on par with these five magazines.
Guo Jingming's literary literacy is not evaluated, but his business sense is really extremely sensitive.
He aimed at his peers, those post-80s and post-90s who lacked spiritual literature and were ignored by the mainstream market, but were destined to have huge spending power.
He may not be a professional writer, but he must be a very professional businessman.
He and his writers, with gorgeous words, piled up bizarre stories, firmly controlled the pulse of a generation of teenagers, and made a lot of money.
In fact, in other words, this should be regarded as Guo Jingming's mastery of the "sinking market" of that year.
In short, Guo Jingming succeeded presumptuously and dignifiedly.
He indulged himself in fame and fortune, and also wrote such flashy dreams into his novels.
In "Small Times", there are imprints of luxury brands everywhere, Gu Li frowned and said "my skin, out of the second ring is going to be allergic", the girls are immersed in Vanity Fair, stepping on 10cm high heels, carrying LV bags, wearing Prada coats, teacups are Hermes, and any umbrella costs thousands of dollars.
He "paraphrased" Dickens' classic opening in A Tale of Two Cities, writing:
"This is an era of dreams shining, and it is also an era of ideal cooling; It's the worst of times, and it's the best of times, it's our little time. ”
In 2013, Guo Jingming began to think about the 3D world, gradually turning his novels into movies, and then crossed his name from writer to director.
The various dazzling operations in the middle, many entertainment gossip news materials, his wealth and voice power made him a star maker and had a greater right to speak.
Even if many people did not accept his ideas and did not like his work at all, the controversy still brought fame and fortune.
In fact, at this stage, the grabbing of capital does not seem to fail easily.
Even if you shoot a piece of shit, there are many people who believe in this piece of shit.
"Love without material things is just a plate of sand, it doesn't need to be blown by the wind, and it will be dispersed after two steps."
"Lin Xiao, you are really high-level in scolding now, and you really can't understand it without a bit of evil intelligence."
At that time, Guo Jingming was satisfied, he rejected all bad reviews and nihilism, only the title of money theory, he said, "Is there a group of people in the current society who worship money and materials, there is, can express."
Thanks to the speed of economic development in that year, the children of that year could still accept this pompous show-off, and they could eagerly think that they would have the opportunity to become such a rich person.
Guo Jingming is undoubtedly a very energetic person, and undoubtedly loves his creative career, in his opinion, this kind of game that excites him, can also bring countless wealth, is a godsend.
He once poured bitter water in interviews, saying that he was particularly hard, the hardest person among Chinese writers, with a steady stream of interviews and shooting every day, and only had time to write at night.
"You see [other] writers don't have to run a company during the day, I have to run a company, and then I go home at night and write, and I have to do other things at other times."
But isn't this a business he added himself?
He said he wrote quickly, saying that he could write at most 30,000 or 40,000 words a day.
Even if the next day is the deadline day, and there is a 20,000-word serialized article with the skylight open, he still says that there is no problem, he is very leisurely when writing, and there is not much sense of urgency, "I think it has become a professional skill."
"There are definitely writers who are more successful than me, there are many directors who are more successful than me, and there are many businessmen who are more successful than me, but there may be fewer people who have these identities at the same time."
But there is also an unavoidable problem in this, plagiarism.
Back when he was 20 years old, there was a scandal of plagiarism.
His first novel "Phantom City" has been accused of plagiarizing Japanese anime, and his second novel "How Much Flowers Fall in Dreams" was even judged by the court to indeed plagiarize the novel "Inside and Outside the Circle" by writer Zhuang Yu, but he was resolutely unconvinced and refused to apologize.
In 2005, Guo Jingming was questioned about plagiarism in a program hosted by Ma Dong, and Guo Jingming temporarily left the scene on the grounds of going to the toilet.
Young fans at the scene supported him, saying that "a fierce life does not need to be explained".
The fierce Guo Jingming refused to apologize.
He wrote on his blog:
"I will strictly enforce compensation and stop selling, and that is out of respect for the law, but I will never apologize." Even if it is a simple sentence, I will not be pressured to give up my principles and the hard work of the creation. ”
Fans are crazy about him, cheering for him, and teenagers idolize him.
He ate the dividends of the times.
His rise comes from the market, and the blow also comes from the market.
In 2015, Guo Jingming acquired LeEco shares and gradually launched the movie "Jue Ji".
Although there is support from countless fans, in reality, his box office is dismal, and he has added LeTV thunder.
For the first time, Guo Jingming was caught in the whirlpool of the market.
He started crying miserably, "Is it because my name is Guo Jingming, so what I do is wrong?" ”
Guo Jingming's colleagues and employees gradually broke the news, saying that he spoke harshly and often scolded employees to cry.
Guo Jingming himself said, "I love to find that kind of snarky words, I know how to say about others, others are the most painful." ”
Since 2016, Guo Jingming has frequently appeared on variety shows, not only on variety shows, but also evolved to perform variety shows, and is on an equal footing with big directors like Chen Kaige as a director.
His attitude is quite good and he is a teacher and he is messing with S cards, and the audience is happy to see him criticized, because they feel that "he doesn't deserve it!" ”
And his verbal weapons are indeed very cunning, and he is good at packaging all attacks into unwillingness to listen to different voices.
At the end of 2020, an article co-signed by 111 film and television screenwriters "Plagiarists should not be role models" exploded on the Internet.
The article named Guo Jingming and Yu Zheng and called for a boycott of the two men and their works.
Among the signatories were Qiong Yao, Zhuang Yu, Liu Yi, the screenwriter of "Wolf Warrior", and Wang Xiaoping, the screenwriter of "The Legend of Zhen Huan".
The media followed up the report, causing public opinion like a tsunami.
On December 25, "Qingya Collection" directed by Guo Jingming was released, and the boycott was endless.
On December 31, Guo Jingming finally lowered his head.
He issued this apology letter on Weibo, which was 15 years late:
But he still avoided the important and did not admit to plagiarism.
However, there is a follow-up to this matter, that is, the reason why Guo Jingming signed Gu Xiaosheng in "Cloud Feather" is not because of narcissism, but because he is not allowed to use his real name (we don't know if it's true).
The failure of "Qingya Collection" made Guo Jingming dormant again.
Then, he chose to make a TV series!!
I have to say that making a TV series is a slightly less risky operation than making a movie.
Guo Jingming has IP, can write scripts, made movies, hit through distribution and various channels, now turn to make dramas, only need to shoot and sell to the platform, follow-up focus on marketing, do not need to bear too much responsibility for box office failure, but also can launch their own new artists, it is simply a million profits.
Under such an operation, "Cloud Feather" was broadcast.
Marketing with traffic and beauty loans before shooting.
After the start of filming, with dog blood and pulling, the second creation of Amway.
The small era 1234 of that year can also work, and the current "Small Age 5: Feudal Era" can also work.
Although the bad reviews are rave and the words are quite accurate,
Although he was scolded by the protagonist fans for rubbing the popularity and cheating traffic, he launched his own new artists and also fired other supporting artists.
From this point of view, when Guo Jingming was forty years old, he used the Youth Pain Method again and turned over gorgeously.
The name of the second middle school, the old-fashioned character, the intrigue of elementary school students, the earthy and luxurious aesthetics.
Guo Jingming will always be the same Guo Jingming, and he will not change.
As for whether he can continue like this?
That still depends on whether the audience will keep buying it.