I thought that engaging in 369 and other sets for members was already the limit of iQiyi's "asking for money without face".
But the newly launched documentary "Herbs and Life" fully shows that iQiyi's bottom line can be retreated another thirty miles.
When I first paid attention to "Herbs and Life", it jumped to the top of the list.
After clicking on the introduction, I found that the original intention of the show was to go into the countryside with the star guests to observe and understand the stories of farmers planting herbs up close.
Although I can't figure out the slow life variety show, why do you insist on saying that it is an agricultural production documentary.
But to be able to use the appeal of stars on villages and farmers, many fans still feel that the ideas of the program group are very positive.
As a result, the "exclusive title broadcast" of the opening 2 minutes and 55 seconds first exposed the true purpose of the documentary - advertising.
In fact, advertising for the title merchant has been seen in many programs, such as Hua Shao can become famous with a mouthful, because of the name merchant of Speed.
But others are reading the title merchant to do the program episode, and "Herb and Life" directly puts the cart before the horse and becomes an interstitial documentary in the commercial.
For example, around 5 minutes after the program was broadcast, Zhang Xu and Zhang Xuesheng appeared father and son, who claimed to be the owners of the manor, but were actually the brand representatives of herbal wine.
While experimenting with the sweetness of goji berries, they discussed the picking time, which seemed to fit the setting of "observing and understanding farmers planting herbs" in the introduction, but in fact it was also to pave the way for advertising.
For example, when visiting the goji berry orchard, I took care of the advantages of popular science goji berries, and even moved out of the Academy of Sciences researchers to come out, from the aspects of chemistry and efficacy, consolidate the concept that Ningxia goji berries are cattle.
Even the star guests appeared, and they couldn't avoid the link of continuing to praise goji berries in the goji berry garden, and they slipped until the 9th minute, and the three finally introduced the documentary concept: such a bullish goji berry? The raw material of my herbal wine!
A word can't confirm the pseudo-documentary identity of the core of the advertisement, but after blowing all the way to the 19th minute, the true face of the advertisement is completely revealed.
Another brand party appeared, obviously for good wine and good food to entertain distinguished guests, but in fact, crazy advertising products, and Cao Kefan is also very good.
While frequently toasting to the product close-up, he took the initiative to guide the brand side to introduce the advantages of the product with professional words.
I have to say that eating too much of the nine-turn large intestine really has a positive effect on work efficiency.
The most unacceptable thing,
It's the second half of the show!
Whether it is Cao Kefan and Zhang Xuefeng talking about life in the desert, or lamenting the magic of the desert turning into a wolfberry garden, they are all inseparable from the magic of praising herbal wine.
I wonder how such an ad plus is related to the introduction to go into the countryside and explore herbal wisdom? How many shots of farmers planting the whole process?
The 42-minute documentary, from beginning to end, only a few sporadic scenes of farmers serving goji berries.
The rest either visit the goji berry orchard and get herbal wine, or eat and drink herbal wine, and finally have a free talk about the relationship between life and herbal wine.
It's hard to believe that such a big platform as iQiyi can do so much to sell dog meat by hanging sheep's heads.
In fact, CCTV has tried long ago to shoot long advertisements with plots, such as Li Bingbing and Ren Quan's "Kangmei Love";
Huang Shengyi and Li Dongxue's Wuliangye advertisement is 5 minutes long.
They not only complete a story, but also perfectly combine the lens aesthetics, corporate culture and the product itself.
Although not all ordinary people who watch advertisements can afford to drink Wuliangye, advertisements with connotations not only do not make people disgusted but also further understand the product.
What about "Herbs and Life"? Purely the laughter of the platform, the tragedy of the industry.
1/3 of the price, one ten-thousandth of the connotation, not only does not have deep meaning but also stinks the impression of the documentary.
Let's ask who juxtaposes "Animal World", "China on the Tip of the Tongue" and "Herbs and Life", who is raised and who is disgusting?
PS: The single product was released 10 years ago, but it said that it was sold for 12 years of aged wine, you taste, you tasted!!