The picture comes from the Internet, and the picture and text have nothing to do with the text
The Mid-Autumn Festival and the National Day "Double Festival" are approaching, and in the past few days, the flow of customers in Shanghai's major gold stores has increased significantly. Yesterday morning, on the first floor of the flagship store of the old temple golden jingrong building in Yuyuan Mall, an old couple was selecting "three golds" for their daughter-in-law who had just passed the door: "Today's unit price of gold jewelry has reached 610 yuan / gram." I blame my wife, I keep saying that I have to wait, if I buy it on May Day this year, it will be 20 yuan less per gram. The wife said.
Keen to buy "big grams"Although there was some "flesh pain", when the old couple learned that the store had launched a discount of 40 yuan per gram, they decided to start immediately. When the aunt paid the bill, she said cheerfully: "The little two are about to do a wedding, even if they buy it on the top of the mountain, they can only admit it." ”
When to buy gold jewelry, "Chinese Aunt" seems to be not at fault. In April 2013, the international gold price plummeted, and Chinese aunts frantically grabbed gold and became famous in World War I, and the Wall Street Journal at that time even coined the English word "dama" to describe "Chinese aunt". Since then, although gold experienced a shocking plunge on April 12 and April 15, 2013, directly from 1550 US dollars / ounce (about 307 yuan / gram) to 1321 US dollars / ounce (about 261 yuan / gram), resulting in "Chinese aunts" being trapped, but today looking at the decisions of the "Chinese aunts" at that time, even the shrewd Shanghai uncles have to admire.
The picture comes from the Internet, and the picture and text have nothing to do with the text
Wang Lan, the on-duty manager of Jingrong Lou, told reporters that this wave of gold price rise began in August last year. At the beginning of last year, gold jewelry was 520 yuan per gram, and in the first half of the year, it bottomed out to about 480 yuan per gram, and since August last year, the price of full gold has returned to 500 yuan per gram. She said that compared with previous years, there are two obvious characteristics of the recent consumption of gold jewelry, one is the increase in "large grammage" consumption, and many consumers buy gold bracelets and gold necklaces weighing 40 grams to 60 grams. Many customers think that the interest rate on deposits is not high and the income of wealth management products is unstable, so it is better to buy gold to preserve their value; The second is the increase in young consumer groups, "which is related to the rise of the national tide in the field of consumption." Chinese gold culture has a long history of thousands of years, and many couples admire new Chinese weddings, and gold jewelry is an indispensable element. ”
Investment bars also roseSimilarly, the price of investment bars has been rising since last August. The reporter saw in the flagship store of China Gold Henan Middle Road that yesterday's investment gold bar market fluctuated around 487 yuan / gram. A clerk told reporters that this time last year, the investment gold bar market was in the range of 380-390 yuan / gram. "At that time, I received an aunt and bought 8 investment gold bars of 100 grams each."
In fact, the "gold buying fever" that began at this time last year can also be seen from the performance reports of major gold stocks this year. On August 28, Lao Fengxiang Co., Ltd. released its financial report for the first half of 2023. In the six months ended June 30, 2023, Lao Fengxiang's revenue increased by 19.57% year-on-year to 40.3 billion yuan, net profit attributable to shareholders of listed companies increased by 43% year-on-year to 1.27 billion yuan, and non-net profit increased by 44.37% year-on-year to 1.292 billion yuan. Lao Fengxiang said in the report that the revenue growth in the first half of the year was "mainly caused by the increase in gold jewelry sales."
How the market will play outFor the reasons for the rise in gold prices, industry insiders believe that on the one hand, it is affected by the exchange rate, and the international gold price is still a pricing system in US dollars; On the other hand, due to the impact of supply and demand, consumer stocking demand has increased due to the proximity of traditional Chinese festivals. In addition, loose monetary policy will also support the rise in gold prices, and ordinary people will buy enough gold jewelry or invest in gold bars to maintain and increase their value.
The gold market is hot, how will the market interpret in the future? Experts believe that among the many "long" signals, the "short" signal should not be underestimated. At present, the gap between domestic gold prices and overseas gold prices has reached a stage high, but the domestic gold price will eventually follow the international gold price, and the long-term large premium is unsustainable. Therefore, in the near future, domestic gold investors should also remain cautious and wait for the gold price to pull back and narrow the price gap with the international gold price before considering buying.
(Jiefang Daily reporter Wu Weiqun)