□ in Xinyue
The Ninth Nishan Forum on World Civilization is being held. What attracts people's attention is that this year's Nishan Forum has added the "Nishan Domestic and Overseas Chamber of Commerce Forum". Representatives of 60 overseas chambers of commerce, 10 chambers of commerce in Hong Kong and Macao, and 70 chambers of commerce in the mainland conducted dialogues and exchanges with the theme of "Modern Civilization of the Chinese Nation and the Spirit of Confucian Business in the New Era".
A "feast" of world civilization exchanges, why does the commercial "voice" sound? Let's start with two stories.
One is "a glass of beer". In July this year, a heat wave swept the world. In Tsingtao Beer's factory, boxes of the newly launched green beer 120th anniversary golden cans are loaded into containers and shipped all over the world. From Kiribati, the first country on earth to see the sun rise, to Tonga, the last country on earth to see the sun set, and even Palau, an island nation in the western Pacific with a population of just over 10,000, green beer can be seen in its supermarkets.
From the gold medal of Tsingtao Beer in 1906, to the export of Tsingtao Beer to Singapore in 1948, and now Tsingtao Beer has been exported to 120 countries around the world, the 120-year development history of this enterprise born in Shandong has always been to enhance the competitiveness of Chinese brands in the global market, while selling products and creating brands, with "Chinese stories", to establish more connections with consumers around the world, causing emotional resonance and cultural resonance.
The second is "a piece of silk". On the cross-border e-commerce platform, Zibo Da Da Ranfang Silk Group Co., Ltd., born in the "hometown of silk", integrates Qilu culture, Liaozhai culture and ceramic culture, and has sold silk products such as valuable historical relics and traditional cultural elements in the region to more than 50 countries and regions. The most popular thing for foreign consumers is that they have developed formulations such as the preferred silk anti-washing additive W-08, which can improve the holding force of the fiber tow, thereby effectively inhibiting the washing and wrinkling of silk during the washing process. This "silk that does not wrinkle" has been praised as "great Chinese craftsmanship".
Culture should exchange, civilization should learn from each other, tell the Chinese story Shandong chapter, high-end forum is an important platform, and let the Chinese culture represented by Confucianism influence more ordinary people, we have to mention the role of goods and brands. These products that condense regional characteristics often invisibly convey cultural values while playing a practical role.
At present, in the global economy, you have me, I have you today, more and more Chinese manufacturing with excellent quality, competitiveness and voice power is going to the world. Especially for Shandong, relying on many advantageous industries, many hard-core "good products" have risen strongly, conveying Shandong's open and enterprising attitude and the value orientation of "harmony but difference".
And let more "good products" tell "good stories", the foundation lies in the cultivation of enterprises and the cultivation of entrepreneurs. In the new era, a group of outstanding entrepreneurs who dare to be the first, practical and dedicated, and govern enterprises with virtue have emerged in Shandong, and contemporary entrepreneurs who practice the values of Confucianism have integrated the Confucian ideas of rule by virtue, righteousness, integrity, wisdom without confusion, benevolence without worry, and courage without fear into the practice of corporate governance. "Confucian culture" is becoming one of the regional characteristics of Qilu.
Confucian temperament is not only an important part of China's excellent entrepreneurial spirit, but also an important part of contemporary industrial and commercial civilization. Enterprise Confucianism is one of the sources of value of contemporary enterprise spirit and has become an indispensable cultural soil for the smooth development of market economy. From this point of view, it is necessary and timely to exchange the unique value and significance of this group of Confucian merchants in the new era in the "Nishan" discussion of "Shangdao".
"Righteousness to produce benefits, benefit to enrich the people", let the ancient civilization look at the future, and the "Confucian business spirit" that came from Nishan will surely become more fashionable and nourish the world.