Liangshan Prefecture, Sichuan Province, held a press conference to report a series of false publicity cases of online celebrities named "Liangshan Qubu", "Zhao Linger" and "Liangshan Mengyang". The investigation by Liangshan public security found that starting in 2022, an Internet celebrity company deliberately packaged a number of its Internet celebrity anchors through short video scripts and words, using the "Internet troll" to increase fans and attract traffic and brush quantity control evaluations, and carried out live streaming through false publicity and fake agricultural products to seek high sales and huge profits. This is the first "net red economy" chaos project in the province cracked by the Liangshan Prefecture Public Security Bureau. At present, the Liangshan public security has arrested 54 criminal suspects (including 11 Internet celebrity anchors), approved the arrest of 18 people, destroyed 5 MCN institutions, and sealed 14 companies involved in the case. At the same time, a total of 14,157 illegal messages were cleaned up and 346 illegal accounts were processed.
The news story involved misrepresentation, improper marketing and fraud in terms of corporate compliance management. Enterprises must comply with relevant laws and regulations when conducting compliance management, and must not engage in false publicity and fraud. This incident further highlights the importance of compliance management for enterprises. Compliance management can help enterprises ensure the legitimacy and ethics of their business, and maintain their corporate image and reputation. Only through compliance management can companies win the trust and support of consumers in a highly competitive market.
There are many reasons and contexts in which companies value compliance management. First of all, compliance management can reduce the legal risks and penalties faced by enterprises and protect the interests of enterprises. Secondly, compliance management can improve the reputation and image of enterprises and enhance market competitiveness. In addition, with the increasing requirements of society for corporate social responsibility, compliance management has also become a responsibility that enterprises must fulfill.
From the perspective of state-owned enterprises, private enterprises and foreign-funded enterprises, compliance management is of great significance. For state-owned enterprises, compliance management is an important measure to fulfill the social responsibility of state-owned enterprises; For private enterprises, compliance management is the key to establishing a brand of integrity and obtaining market recognition; For foreign companies, compliance management is the foundation for entering the Chinese market and building trusting relationships with Chinese partners.
The importance of corporate compliance management talent is self-evident. Enterprises need professional compliance professionals to be responsible for formulating and enforcing compliance policies and supervising the compliance of various corporate activities. Compliance professionals need to have solid legal knowledge and business experience to be able to effectively prevent and respond to compliance risks. The background to the birth of the profession of corporate compliance engineer is the increase in the demand for compliance management by enterprises. As society intensifies the supervision of corporate behavior, enterprises increasingly need talents who specialize in compliance management to ensure their legitimate operations.
Corporate compliance professionals are professionals responsible for corporate compliance management. They are responsible for formulating and enforcing corporate compliance policies, monitoring compliance across corporate activities, and responding to potential compliance risks in a timely manner. They need to have solid legal knowledge, rich practical experience and good communication skills. The professional competency (level) examination of corporate compliance professionals is one of the important ways to assess and certify the competence of compliance management talents. The content of the examination includes relevant laws and regulations, compliance systems and case studies. Through the examination, candidates can assess their mastery of compliance management theory and practice, and improve their professional level and competitiveness.