: The boom in China's 3C digital industry began with a 900-meter-long commercial street in Shenzhen. Since the 90s of last century, after years of evolution, Huaqiangbei has gradually transformed from the original "electronic street" into a comprehensive urban business district, and now has become the core center of global electronics industry manufacturing and the world's largest electronic components distribution center. For a long time, Huaqiangbei has been known for "factory direct supply", with the support of source factories, commodity prices are more competitive. However, traditional methods of customer acquisition have become increasingly competitive and less effective. Therefore, merchants in the Huaqiangbei Industrial Belt urgently need to explore new business opportunities, hoping to find industrial upgrading ways that can improve both quality and efficiency, and Douyin e-commerce is this new opportunity.
To this end, on September 25, 2023, Douyin e-commerce held the "Industrial Belt Merchant Support Exchange Meeting-Huaqiangbei 3C Digital Merchant Empowerment Session", which is the first offline exchange meeting of such a large-scale 3C digital industrial belt in Huaqiangbei, which is of great significance to the merchants in this industrial belt. This exchange meeting not only analyzed the development prospects of the industry in many aspects, but also provided merchants with new business operation ideas, helping them better grasp the core business points and occupy business opportunities in advance. According to relevant data, Douyin e-commerce has shown a strong growth trend in GMV and the number of paying users in the 3C digital industry, and has become one of the important online sales channels in China's 3C digital industry.
In order to help more industry belt merchants understand the "secret" of business operations, the relevant person in charge of Douyin e-commerce platform analyzed the current situation of Douyin e-commerce in the 3C digital industry from multiple angles at the exchange meeting, interpreted the growth trend and target audience in this field, and also explained the "FACT+S Douyin e-commerce business methodology" in detail to help merchants better understand market trends and find a way to efficiently acquire customers in the 3C digital field. At the same time, the person in charge shared three core strategies applicable to small and medium-sized businesses in the 3C digital industry belt, guiding merchants to implement global operations and seize high-demand business opportunities. This includes the use of commodity cards, experience points, product tools and other means to improve the stability of store operations and expand customer base; Grasp the trend of platform traffic and reduce customer acquisition costs through efficient graphic operations; It also integrates internal and external resources, digs deep into high-quality supply chain resources, and creates a unique selling point of source manufacturing.
Especially for factory-based merchants, Douyin e-commerce has proposed the "factory direct supply" plan, which provides them with a series of benefits, including exclusive certification labels, large-scale traffic subsidies, personalized marketing activities, dedicated docking services and B2B business cooperation, aiming to make more high-quality factory enterprises' stores and cost-effective products discovered by more users. In addition, Douyin e-commerce also provides systematic operation guidance and official community Q&A to help merchants solve problems in operation in a timely manner and promote the further development of their business.
The support of Douyin e-commerce platform resources is helping Huaqiangbei 3C digital industry belt merchants open a new chapter. Huaqiangbei 3C digital industry belt merchants are in the key stage of transformation and upgrading from factory-type businesses to modernization. In order to help them better develop in harmony with the industrial belt and continue the commercial prosperity of the region, Douyin e-commerce continues to launch diversified rights and policies to encourage them to achieve breakthroughs in more good things. For example, Douyin e-commerce has launched benefits such as "free commission for commodity cards" and "commission-free for graphics and text" to encourage merchants to try these operations, increase product exposure, reach more potential customers, and reduce merchants' costs. For factory-based merchants, Douyin e-commerce also provides policies such as "store cold start" and "factory direct supply" to help merchants quickly cold launch new channels and shorten the time from zero to brand stability. In addition, Douyin e-commerce also provides a layered training plan for merchants in Huaqiangbei 3C digital industry belt, including industry trend analysis, product selection evaluation, store operation strategy and marketing activities, etc., timely conveying the latest policies of the platform, imparting key skills of global operation, providing guidance for merchants to achieve business scale expansion, promoting the further upgrading of the industrial belt, creating unique regional business cards, and promoting the prosperity of the regional economy.
For industrial belt merchants, Double 11 is an important e-commerce node in the year and a business opportunity that cannot be ignored. In order to help them make the most of this opportunity, in addition to providing a strategic direction with low operation threshold and fast conversion speed, Douyin e-commerce has also launched the "Douyin New Business Program", covering 10 support policies such as "0 yuan entry, traffic promotion subsidies, and new business cooperation opportunities" to reduce the learning and operating costs of merchants and provide them with support for business operations to ensure that they achieve excellent performance at this node. On this year's Double 11, Douyin e-commerce also launched four preferential policies, including "graphic commission-free policy", "new product rebate policy", "search after watching" and "member operation and marketing", to support the global operation of merchants from different levels, provide users with high-quality products and services, and broaden the business growth space of merchants.
In the future, Douyin e-commerce will continue to go deep into the industrial belt, actively look for high-quality products, cooperate with merchants, and help more merchants in the industrial belt achieve business growth and step into new fields through rich and diverse platform activities and resource support. Douyin e-commerce is also looking forward to more industrial belt merchants joining to bring good things to consumers and meet their diverse needs!